A few statistics and tricks for using Pinterest marketing effectively. From a presentation to the City Stagers of Vancouver, BC.
Making Sense of Social Media
Making Sense of Social MediaTo Help Your Business Grow
By Lorri Ratzlaff
makingsenseofsocialmedia.org
1makingsenseofsocialmedia.orgAbout Lorri
In case it isnt clear, love what I do! Im PASSIONATE about
helping business owners and entrepreneurs get results with social
media! Ive been breathing, eating and sleeping social media since
2007 and while some call me an expert, I call myself a student. Im
grateful and feel very blessed to have the opportunity to share and
teach what I am learning with entrepreneurs and business owners of
all varieties since 2011. Ive managed accounts, trained and
consulted on many levels and am grateful for the opportunity to be
here today with you.May your social media successes be fruitful,
philanthropic and FUN! 2makingsenseofsocialmedia.org
Pinterest Marketing
Unless you sell a product that no woman in a million years would
want for herself or any person in her life youre missing out if
your brand is not on Pinterest.
3makingsenseofsocialmedia.orgWho Buys from Pinterest?
68% of Pinterest users are women, and half of them are mothers
so unless you sell something or provide a service that NO woman
would buy under any circumstance, youre missing out
4
Current ecommerce stats:
41% of online purchases are influenced by Pinterest
makingsenseofsocialmedia.orgEcommerce: Pinterest reigns supreme
among e-commerce sites
Pinterest is the 4th largest traffic driver in the WORLD and
stats show that people are BUYING
(http://www.techspot.com/news/53292-report-only-two-percent-of-social-sharing-takes-place-on-google.html)
5makingsenseofsocialmedia.org
How many of you have bought off of Pinterest before, or at
least, been influenced in some way towards one day purchasing
(interactive show hands)
http://techcrunch.com/2012/09/06/report-pinterest-beats-yahoo-organic-traffic-making-it-4th-largest-traffic-driver-worldwide/
6makingsenseofsocialmedia.org 80 Here an interesting fact:
80% of pins are REPINS
MEANING if you have your pins set with your link you have a
virtual 24/7 advertising goldmine!
7makingsenseofsocialmedia.orgWhat people pin:
What people pin:
The top 2 categories of pins are:
17.2% of all pinboards are categorized under Home, followed by
Arts and Crafts at 12.4%
More than 3% of all boards are titled "For the Home"
According to mashable.com
(http://mashable.com/2012/03/12/pinterest-most-popular-categories-boards/)
8makingsenseofsocialmedia.orgSet up your boards in a way that
gets you noticed:
Have boards and content set up strategically here is my
Pinterest account and as you can see I have my boards set up
strategically.
Im very careful about who adds me as a Pinner to their boards,
and if it is not congruent with my brand and message then I remove
myself.9makingsenseofsocialmedia.orgTypes of Viral Pins:
use things like tutorials give examples
checklists as it is pinned from your blog it will drive traffic
back to your blog
10makingsenseofsocialmedia.orgTypes of Viral Pins:
teaser text (have picture)
videos (have picture)
11makingsenseofsocialmedia.orgEnable Viral Pinning:
Have a Pinterest tab on your Facebook page
Have Pinterest plugins on your blog / website
12makingsenseofsocialmedia.org
makingsenseofsocialmedia.orgMake your Pins a 24/7 Goldmine:
14makingsenseofsocialmedia.orgFree [or nearly Free] Pinterest
Tools:infogr.am
Free tools to use for making your graphics as attractive, fun,
sharable and even evocative as possible
infogr.am [make your own]
15makingsenseofsocialmedia.orgFree [or nearly Free] Pinterest
Tools:shareasimage.com
Free tools to use for making your graphics as attractive, fun,
sharable and even evocative as possible
shareasimage.com [used to be called share a quote]
16makingsenseofsocialmedia.orgFree [or nearly Free] Pinterest
Tools:canva.com
Free tools to use for making your graphics as attractive, fun,
sharable and even evocative as possible
canva.com [original graphics]17makingsenseofsocialmedia.orgWant
even more exposure?
Want even more exposure?
Pin smart (CTA)18makingsenseofsocialmedia.orgWant even more
exposure?
Want even more exposure?
law of reciprocity (and just good karma)19
makingsenseofsocialmedia.orgWant even more exposure? Want even
more exposure?
Host a contest
20makingsenseofsocialmedia.orgWant even more exposure?
Want even more exposure?
Host a contest
21makingsenseofsocialmedia.orgI can most easily be reached
online:
facebook.com/makingsenseofsocialmedia twitter.com/lorriratzlaff
ca.linkedin.com/in/lorriratzlaff
Other contact information: [email protected]
lorriratzlaff.com makingsenseofsocialmedia.org 604.852.0695
22Making Sense of Social MediaTo Help Your Business Grow
By Lorri Ratzlaff
makingsenseofsocialmedia.org
For packages and rates:Please contact me.
I have consulting training and management packages available in
a few different price ranges.
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