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Luxury Words that Sell— The Travel Pros marketing guide Catherine Heeg Customized Management Solutions Phone: 403 726 0171 Fax: 403 726 0371 [email protected] www.cmsspeaking.com www.twitter.com/catherineheeg www.linkedin.com/in/catherineheeg facebook.com/CustomizedManagementSolutions Pinterest.com/CatherineHeeg

Luxury Words that Sell! Creative Marketing for Travel Pros

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Travel Pros: Would you like to find just the right words to entice and enthrall your clients? A mix of upscale and luxury words will help you attract and engage existing and prospective clients.

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Page 1: Luxury Words that Sell!  Creative Marketing for Travel Pros

Luxury Words that Sell—The Travel Pros marketing guide

  Catherine Heeg

Customized Management SolutionsPhone: 403 726 0171 Fax: 403 726 0371

[email protected] www.cmsspeaking.comwww.twitter.com/catherineheeg www.linkedin.com/in/catherineheeg

facebook.com/CustomizedManagementSolutions Pinterest.com/CatherineHeeg

 

Page 2: Luxury Words that Sell!  Creative Marketing for Travel Pros

Travel Pros: Wouldn’t you Love to:

• Sell more luxury vacations• Entice your clients to move up to opulence• Grow your business

Use words that will appeal to the luxury market.

Here are some examples for you to use in your marketing.

Page 3: Luxury Words that Sell!  Creative Marketing for Travel Pros

Customized Management Solutions

ExperienceExpansive

ExceedOpulent

Stately

Source: Customized Management Solutions, Celebrity Cruises, More Words that Sell by Richard Bayan

Page 4: Luxury Words that Sell!  Creative Marketing for Travel Pros

Customized Management Solutions

Exotic Extraordinary Exceptional

Exude

Page 5: Luxury Words that Sell!  Creative Marketing for Travel Pros

Customized Management Solutions

Modern LuxuryRefined

DistinguishedLuxurious

SumptuousMasterpiece

AmenitiesRichly appointed

ElegantPanache

CachetChic

Page 6: Luxury Words that Sell!  Creative Marketing for Travel Pros

DistinguishedRegal

Rare

FineAmenities

DiscriminatingCosmopolitan

Customized Management Solutions

Page 7: Luxury Words that Sell!  Creative Marketing for Travel Pros

InnovativeDetailedOptions

OutstandingExcitingEnhance

Page 8: Luxury Words that Sell!  Creative Marketing for Travel Pros

Creative Use

Social Sites• Facebook posts• Tweets with #• Pinterest with #• Your own blog• E-blasts• Google+• Slide shows• Media articles• Video annotations

Customized Management Solutions Source: Customized Management Solutions, Celebrity Cruises, More Words that Sell by Richard Bayan

Page 9: Luxury Words that Sell!  Creative Marketing for Travel Pros

Customized Management Solutions

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