SXSW CAPABILIT IES

2013/2014

A LoveLive Company

A B O U T S H O W C O B R A

Show Cobra is an independent, integrated creative agency and production company based in Brooklyn. We build pop-up TV studios, develop best-of-class live streaming channels, and create original short-form content, documentaries, and commercials.

Founded in 2006 by Jason Ross, Show Cobra has partnered with iconic artists, global brands, cable and network channels and award winning advertising agencies to create a wide range of entertainment properties and cross-platform series.

At SXSW, Show Cobra conceives, develops, and produces some of the most iconic activations every year, combining our suite of services to best suit the needs of our clients and partners.

W E B E L I E V E

T H A T Q U A L I T Y W I N S .

01 LIVE STREAMING + PRODUCTION: VEVO

02 CUSTOM LIVE STUDIO BUILD-OUT: IFC

03 EVENT PRODUCTION + SPONSOR ACTIVATION: PANDORA

04 CREATIVE CONSULTING + TALENT BUYING: NATGEO/MULLEN

C o n t e n t s

Concepts, ideas, and pricing included in this communication are the exclusive property of Show Cobra. Any disclosure,copying, distribution, or other unauthorized use is prohibited.

L I V E S T R E A M I N G +

P R O D U C T I O N & O N - S I T E

V I D E O E D I T : # V E V O S X S W

CLIENT: Vevo / NikeSITE: Converted restaurant space, Austin, TX

TALENT: The Shins, Machine Gun Kelly, Grimes, Keane, Walk the Moon, and many more

SCALE: Build-out of custom stage, live-streaming, artist interviews, delivery of post-festival on-demand videos

At SXSW 2012, Show Cobra produced all video content from the Vevo and Nike House in Austin. In addition to shooting, live streaming, and editing daily concerts and intimate interviews, Show Cobra built the stage, and tech’d the entire space. We also build a stand-alone interview studio, that also doubled as a space for acoustic performances.

Sample content (click to view):Machine Gun Kelly, “Invincible”The Shins, “Simple Song”Grimes interview

P O P - U P L I V E S T U D I O

B U I L D - O U T :

I F C C R O S S R O A D S H O U S E

CLIENT: IFCSITE: Austin, TX

TALENT: Conan O’Brien, She & Him, Michael Stipe, Young the Giant, Motorhead, Phantogram, Aziz Ansari, Mike Tyson, the Kills, Reggie Watts, & many more

SCALE: Build-out of two custom studios for IFC, a major SXSW partner, including live-streaming of performances, roundtables, and interviews, plus built on-site edit suite for delivery of post-festival on-demand videos

For two years running, Show Cobra collaborate with IFC to produce their inaugural IFC House at SXSW. Show Cobra custom-built the space including two stages, a live edit system, and multiple interview rooms. We also managed a schedule that involved over 80 events and 29 live musical performances, resulting in content streamed live during the entire fest and over 400 pieces of edited content for online, and an unmatched quantity of daily content.

Sample content (click to view):Conan O’Brien interviewEmmylou Harris performanceJakob Dylan & Neko Case short film

E V E N T P R O D U C T I O N +

S P O N S O R A C T I V A T I O N :

P A N D O R A D I S C O V E R Y D E N

CLIENT: PandoraSITE: Antone’s

TALENT: Macklemore & Ryan Lewis, Emmylou Harris, Dawes, Dead Prez, Allen Stone, Third Eye Blind, Billy Bragg, St. Lucia, Guards, and more.

SCALE: Day/night lineup over four days, including build-out of a branded outdoor stage.

Over four days and nights, Show Cobra managed two stages for Pandora, an official SXSW partner, including an indoor stage at Antone’s and a custom-built outdoor stage, each with its own custom-designed sound system. The event drew thousands over SXSW.

Show Cobra delivered & managed... • venue sourcing & liaising• sound production, including the

installation of a professional grade touring rig & sound system

• installation of interior elements• liaising with local authorities for permits• build-out of partner brand activations

inside the Discovery Den

C R E A T I V E C O N S U L T I N G +

T A L E N T B U Y I N G :

N A T G E O ‘ 8 0 s P A R T Y

CLIENT: MullenSITE: Antone’s

TALENT: Girl Talk

SCALE: 600 guests & VIPs / Over 26,000 RSVPs

During SXSW’s Interactive portion, there was no hotter ticket than the National Geographic party, which celebrated the ‘80s as a walk-up to the launch of NatGeo’s series, The ‘80s: The Decade That Made Us.

Over 26,000 fans registered to snag one of only 600 spots to enter and be dazzled by a genre-bending set by mash-up maestro Girl Talk.

Show Cobra delivered & managed... • talent buying & relations• venue sourcing & security• sound production, including the

installation of a professional grade touring rig & sound system

• installation of ‘80s-themed interior and brand activation areas for multiple partners

• Video production for post-event reel

W H O W E A R E

J A S O N R O S SF O U N D E R / C E O

K A T E S U S M A NE X E C U T I V E P R O D U C E R

Jason Ross has shaped an eclectic career in the

entertainment industry over the past 18 years.

Beginning as a recording artist and record

producer, Jason later transitioned to video, film,

and digital media production. He founded Show Cobra in 2006 as a collaborative creative

production company focused on a range of

turnkey production services, including live

events, live streaming, original television & web

series, and documentary films.

Jason is also the the Head of Media and

Strategic Partnerships at The Bowery Presents,

the leading independent concert promoter in

the Northeast. Jason oversees strategic media partnerships and event sponsorship across all TBP

rooms and festivals, and stewards all original

content production and programming.

Prior to founding Show Cobra, Jason worked at MTV Networks, serving first as music supervisor,

and later rising through the ranks of television

production as a producer on the Emmy Award

winning series “Made.”

Jason splits his time between Brooklyn, NY and

Chapel Hill, NC where he resides with his wife,

son and daughter.

Kate Susman has served as Supervising Producer

on every Show Cobra production since joining

the team in 2010. She helped develop and

launch the Bowery Presents Live on YouTube,

produced multiple series for Vevo, produced award-winning commercial work for Jordan

Brand and Wieden + Kennedy, and has worked

on a wide variety of music series, live events,

and branded content for Porsche, Heineken,

American Express, Converse and a diverse array of artists and agencies.

Before joining Show Cobra in 2010, Kate was the

Director of Development at Embassy Row, a

Sony Pictures Television subsidiary. During her tenure there, she was the show runner for The 9,

a groundbreaking daily entertainment news

series on Yahoo, and the supervising producer of

POPTUB, a daily YouTube series sponsored by

Pepsi.

As a shooter and producer, Kate’s work has

appeared on IFC, VH1, Fuse, BET and MTV and

she’s worked closely with a diverse array of

brands and agencies.

Kate resides in Greenpoint, Brooklyn, with her

husband.

D A V I D L A D I KS V P W E S T C O A S T

David Ladik arrives at Show Cobra charged with

building and expanding our West Coast

presence, and crafting a strategy to continue to

build Show Cobra's music and non-music

business across various media, while continuing to dominate in the digital world.

As a producer and creative executive, David

has spent his career creating, and sometimes

inventing, groundbreaking content and formats for a young audience. Serving several tours at

MTV Networks, he produced thousands of hours

of programming for MTV US, launched MTV Asia

and helped rebuild VH1. At AMC, he oversaw

the original programming component of an unprecedented relaunch and rebrand. He got

in the game early on the digital side, developing

rich content for LAUNCH.com, which later

became the platform for Yahoo! music.

More recently Dave served as VP Strategy at

Pitchfork Media, overseeing and implementing

strategies to exploit content offline, syndicate

content, and to develop an international

strategy that includes multi-day music festivals.

Dave will be based in Venice, California, where

he lives and surfs with his son.

W H O W E A R E

G R A C E C O W A NS T R A T E G I C P A R T N E R S H I P S

B R Y A N W A L T E R SD I R E C T O R O F P R O D U C T I O N

M A T T B O Y D D I R E C T O R

D O M W H I T W O R T HS E N I O R E D I T O R / L I V E D I R E C T O R

P E T E R G A S T O NE D I T O R I A L D I R E C T O R

K A R E N S C A R M I N A C HL I N E P R O D U C E R

C H A R L I E C L A R KP R O D U C E R

G E N E V I E V E I N G H A M P R O D U C T I O N & E D I T A S S O C I A T E

T H A N K Y O U .

C O N T A C T

Grace Cowangrace@showcobra.com

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