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K Squared Communications®, Inc. www.ksqrd.com Look like a Million without Spending a Million Presented by: Kate Koziol K Squared

Look Like a Million

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If you run a small business, how can you make your busines

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Page 1: Look Like a Million

K Squared Communications®, Inc.www.ksqrd.com

Look like a Million without Spending

a Million

Presented by: Kate KoziolK Squared

Page 2: Look Like a Million

K Squared Communications®, Inc.www.ksqrd.com

Page 3: Look Like a Million

K Squared Communications®, Inc.www.ksqrd.com

Page 4: Look Like a Million

K Squared Communications®, Inc.www.ksqrd.com

Ask the Right Questions

• Who do you want to reach?• Where do they live? Work?• What do they read?• What is your competition doing?• What do you want to say?• How are you going to reach them?

Page 5: Look Like a Million

K Squared Communications®, Inc.www.ksqrd.com

• Know your strengths• Beware of mass mailings• Finding your markets

Target Marketing

Page 6: Look Like a Million

K Squared Communications®, Inc.www.ksqrd.com

Target the Right Groups

• One Example: High-Stress Professions

1. Nurse

2. Teacher

3. Homemaker

4. Waiter/Waitress

5. Doctor

6. Police Officer

Page 7: Look Like a Million

K Squared Communications®, Inc.www.ksqrd.com

Marketing Tactics

• Online and Offline Collateral• Unique Identity and Brand• Presentations or Classes• Trade Shows• Advertising• Direct Mail

Page 8: Look Like a Million

K Squared Communications®, Inc.www.ksqrd.com

Page 9: Look Like a Million

K Squared Communications®, Inc.www.ksqrd.com

Marketing Tactics• Newspapers and Magazines

– How do you get in the papers?– What do you say when they call?

• Author Articles• Event Management• Networking

Page 10: Look Like a Million

K Squared Communications®, Inc.www.ksqrd.com

Relationship Marketing• Co-Op Opportunities• Find quality businesses and

institutions• Be creative in your thinking• Cross-market to partner databases• Investigate and approach the best

candidates

Page 11: Look Like a Million

K Squared Communications®, Inc.www.ksqrd.com

• Identify your best customers• Ask them to advocate for you• Listen to them about what they love• Build on your strengths

Client Development

Page 12: Look Like a Million

K Squared Communications®, Inc.www.ksqrd.com

Client Referrals• References• Referrals

– Ask people who trust you– Ask when it is natural to ask– Ask for an action, not a contact– FOLLOW UP!

Page 13: Look Like a Million

K Squared Communications®, Inc.www.ksqrd.com

Tools for Success

• Business Management Tools• Expert Advice• Consistency

Page 14: Look Like a Million

K Squared Communications®, Inc.www.ksqrd.com

Marketing Game Plan

• Find Your Market• Build Your Brand• Promotion Tools and Tactics• Grow Your Clients• Reap the Rewards!

Page 15: Look Like a Million

K Squared Communications®, Inc.www.ksqrd.com

Your Marketing Magic will Drive Profits

Page 16: Look Like a Million

K Squared Communications®, Inc.www.ksqrd.com

Questions?

Kate Koziol

773 774 7847

[email protected]