Local Business Marketing

WelcomeWelcome

10 Ways to Start Your Online Business…………..10 Ways to Start Your Online Business…………..How 2 Forty something Corporate How 2 Forty something Corporate

Refugee’s recreated themselves on the Refugee’s recreated themselves on the Internet.Internet.

Copyright www.Fasttrackyoursales.co.uk All rights reserved

ResourcesResources

During the presentation we mention a number of During the presentation we mention a number of resources these will be listed throughout the resources these will be listed throughout the

presentation and at the endpresentation and at the end



The Opportunity Some FactsThe Opportunity Some Facts

90 billion searches a month on Google add in other search engines and this figure is over 130 billion

Internet growth in the UK is +35% the highest ever

25 % of Searches now taking place on Google have never been performed before


80 % of People search online for Service Providers

A Little About UsA Little About Us



Copyright www.GetGoingonGoogle.com All rights reserved


1. Mindset………..It Starts with a Thought1. Mindset………..It Starts with a Thought

• Think and Grow Rich

• The Master Key System

• The Science of Getting Rich

• The Secret



2. Selling is a ……………………..[ def: Service2. Selling is a ……………………..[ def: Service ]

• Customers Love to Buy

• Give them what they want

• Upsell|Downsell|Cross Sell

• The Sales Funnel concept



The 10 “ Strategies/Tactics/Ideas”The 10 “ Strategies/Tactics/Ideas”We ImplementWe Implement


10 Ways10 Ways

1. Have a Website with a Content Management System ( Authority site )

2. SEO! Optimise your website so it gets found

3. Invest in Paid Advertising and Free

4. Article Writing ( Content is King)

5. Build a Database


10 Ways10 Ways

6. Use Video

7. Tell Everyone you are there

8. Social Media Sites

9. Referal|JointVentures|Affliate Programmes

10. Invest in Your Education ( Time and Money)



1. Have a Website With a Content Managent System1. Have a Website With a Content Managent System

• Content is king

• Google loves Blogs

• You are in Control

• Free Themes( If you can use word you are away!!)

• http://wordpress.org/extend/themes/



Have a Website With a Content Managent SystemHave a Website With a Content Managent System

• Plug-ins

• Individual pages

• Individual Posts

• Joomla ( similar )



2. Search Engine Optimization2. Search Engine Optimization

• Keywords and Phrases

• Google keyword Tool

• Choose phrases relevant to you and your market…………by research not guess work



Google Keyword tool Google Keyword tool https://adwords.google.co.uk/select/KeywordToolExternal


Keyword Search VolumeKeyword Search Volume



3. Google AdWords3. Google AdWords and Banners

• It Works and Fast

• 1000’s of visitors in minutes

• Can be costly….start slow

• 4p-£40 a click

• Test it




Paid AdvertisingPaid Advertising

1. Paid Advertising works2. Google have a great help section3. Good courses are cheap online http://www.perrymarshall.com

4. Google run coursesKeywords|Themes|Exact and Phrase|Budget


4. Article Writing4. Article Writing

• Gets Traffic

• Easy!

• Helps with SEO

• The Back Bone of Content Creation







5. Build a Database5. Build a Database

• It is a business Asset

• Relationship building

• Give them something of value (PDF )

• Use software ( aweber )



6. Use Video6. Use Video

• People love Video

• Easy to do….honest

• Connect with your audience

• Use Animoto/WMM/Jing

• Camtasia ( free trial)




7. Tell Everyone You Are There7. Tell Everyone You Are There

• Advertise your website

• Call to Action

• Your 24 /7 Help Desk

• Give them something of value

• Networking | Leaflets



8. facebook|LinkedIn|Twitter……..different marketing8. facebook|LinkedIn|Twitter……..different marketing

• facebook is huge!!! H.R.H!

• Business and Personal

• Think outside the box marketing

• “Tribes” mentality






9. J.V|Strategic Alliance|Affliate Programmes9. J.V|Strategic Alliance|Affliate Programmes

• Host Beneficiary!

• Leverage

• 3 way Benefits

• The Amazon Story



9. J.V|Strategic Alliance|Affliate Programmes9. J.V|Strategic Alliance|Affliate Programmes

• Affliates ( Be or Recruit )

• Strategic Alliance- Money- Referal- Database Sharing- Shared expertise



10. Invest in Your Education10. Invest in Your Education

• Information Overload

• Pick something for where you are at

• Make a list of what you need to focus on that will make the biggest impact

• Step by Step and Mentoring



ResourcesResources

• Aweber Email Marketing• Hostgator Best hosting Provider• Namecheap: Cheap domain names with whois guard

protection free• Perry Marshall AdWords : Best PPC and Banner

training everything included for 30% of the Google fee

• Animoto : Free video maker ( awesome!!)• Banner designer pro

: Free trial and then low cost software for banners

• Perry Marshall AdWords : Best PPC and Banner training everything included for 30% of the Google fee



For More Information

Visit:

www.Fasttrackyoursales.co.uk
