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The Boot that Changed the World
“When all else fails, remember customer service;
the customer is always right…”
So WHO are the competitors??
“Deliver me from L.L. Bean…”
Since 1912…
L.L. Bean’s Golden Rule:
“Sell good merchandiSe at a reaSonable profit,
treat your cuStomerS like human beingS,and they will alwayS come back for more”.
