Livestock farmer awarness

The NGO World 20-G, Shah Rukne Alam Colony Multan- Pakistan Email: [email protected] web: www.thengoworld.org +92-61-6778562 Barkat Project

Report on Awareness Campaign

Barkat Project team organized a successful campaign of

awareness for small livestock to adopt better practices of

rearing animals and get maximum benefit from them. Main

components of the campaign were conducting awareness

sessions, livestock medical camps and Introduction of newly

established Village Information Center (VIC)

Better Livestock Farming

BETTER LIVESTOCK FARMING Barkat Project

The NGO World Page 2

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INTRODUCTION

Agriculture is the backbone and single largest sector of Pakistan’s economy as its

contribution to Gross Domestic Product (GDP) exceeded 25.3 percent during 1997‐98. Crops,

livestock, fishing and forestry sub‐sectors being its main components, only crop and livestock

sub‐sectors are of critical importance. The livestock sub‐sector however has not followed suit. It has

risen from 27.3 percent in 1969‐70 to 36.2 percent in 1997‐98. Apart from its contributions to

national income, the livestock sub‐sector is an active employer of thousands of landless poor and

subsistence and semi‐subsistence small farming families.

Being a household activity, women are a special beneficiary of employment in the sub‐sector. It is a

major source of nourishment like milk, butter oil, eggs and meat and adds immensely to the health,

nutrition and well being of rural as well as urban people. While animal fat and butter oil supplies

are helpful in containing vegetable oil imports, many products of livestock origin such as wool and

wool products, leather and leather made‐ups and animal casings are exported and contribute

significantly to hard earned foreign exchange [Ahmad, Ahmad and Chaudhry (1996)].

Livestock Farming is an integral part of rural smallholders and has a vast untapped potential for

productivity increase and income generation. Livestock holdings by the small farmers constitute a

significant portion of the farm incomes. Small farmers and landless livestock producers derive

around 10–25 percent of their incomes from this sub‐sector. There have been and, largely, still are

two primary purposes of raising livestock:

To meet the dietary needs of the rural and urban populace for milk and meat

consumption; and

To fulfill the work performance requirements of

the farm.

To generate hard cash and accomplish their

immediate needs.

Generally the small livestock farmers living in rural

areas are illiterate and have limited access to

sources of information for better Livestock

Farming; ultimately they are getting very low

against the effort they are making. To improve their

farming practices Awareness Raising Campaigns

has been designed as an essential part of Barkat Project (detail ahead).



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Situation analysis and need assessment

Social mobilization & community organization

Beneficiaries selection and screening

Animal delivery with proper tagging system

Monitoring visits and documentation

Medication, vaccination and insemination

Livestock extension services Project evaluation and reporting

Following islamic procedures of microfinance

About Barkat Project

The NGO World- Foundation has initiated a Barkat Project in District Khanewal Pakistan. Initially

organization has planned to distribute 100 cows and 200 goats among the poor Livestock Farming

men, women and youth groups of the area to sustain their livelihoods and to make them productive

entrepreneurs. Raising awareness among farmers regarding improvement in livestock production

is important component of the project.

OVERALL GOAL OF THE PROJECT IS POVERTY ALLEVIATION FROM TARGET FAMILIES THROUGH LIVESTOCK.

BELOW ARE PROCESS STEPS OF THIS PROJECT



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Goal/Objectives of Campaign: The primary objective of this awareness campaign was to teach farmers to adopt better Livestock

Farming so that they may get more profit against their efforts of rearing animals at household level.

Main points include;

To teach farmers about importance of their livestock in their income circle and livelihood

To teach them about possible solutions of the issues they daily face regarding health of animals

To aware them about the available technical facilities & services around them

To strengthen their connectivity with Barkat technical team to seek knowledge and avail

services

Ultimate goal of the campaign is aligned with the goal of Barkat Project “To increase their livestock

production to enhance their income and ultimately to improve their living standard”



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Target community and Participation:

Barkat Project has established its livestock partners (Barkat Partners) in three UCs of district

Khanewal. Main focus of the campaign was to ensure participation of Barkat Partners in designed

activities but other farming community living around was also encouraged to participate the

activities and it was very much encouraging that many farmers who were not our partners showed

interest and actively participated to get maximum benefit from the expert’s advice and services.

Regarding participation our team was keen to attract those family members who were actually

involved in their routine livestock related activities. We ensured the youth to participate the

awareness sessions because we find it necessary to engage their future generation in this valuable

aspect of their income generation & livelihood.

We haven’t ignored even women participation because we know that women are also equal

important stakeholders regarding Livestock Farming at house hold level. They are practically

involved in daily task of feeding the animals and caring about their health.



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ACTIVITIES

Formation of Team: For efficient execution of the campaign a team with different set of

expertise & skills was deployed. Each member was assigned a relevant task to complement the

others. Team was comprised of;

1. Team leader/Social organizer:

2. Expert on health related issues

3. Expert on farming practices and handing routine issues

4. Veterinary assistant

Schedule followed

Sr. Date Vanue Villages covered Participation

1 08-09-2013 10:00 AM To 12:00 PM

Basti Chawan Basti chawan,Haji wala, Modhi wala, Khoo Naich, Loharan wala

57

2 14-09-2013 2:00 PM To 4:00 PM

Basti Muhammad Wali

Bukhari Abad, Qita vains, Muhammad wala

65

3 16-09-2013 9:00 AM TO 11:00 AM

Koraee Baloch

Koraee Baloch, Hussain Abad Basti Doltana

63

Location wise Participation:

0

20

40

60

80

100

120

140

160

180

200

Basti Chawan Basti Mohammad wala

basto Korai Total

Participants

Series2

Series3



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1. AWARNESS SESSION

Main components of every session

Introduction of campaign: In this introductory session team leader;

A- Welcome the participants and appreciated their interest to learn the better practices of

Livestock Farming to improve their living standard.

B- Told them the scheme of activities and advise them to get involve

C- Introducing the experts and the important of their presence among them and how they can

learn maximum from them to improve their livestock health and farming practices



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Improving practices at household level farming: In this session our expert taught the

participants about;

A- The prevailing poor practices among rural Livestock Farming

B- Issues and their harmful affected of the poor practices on livestock health and production

C- Selection of suitable breeds keeping in mind the area profile

D- Care and protection of livestock

E- How to reach available facilities for farmer (govt. & private)

F- Fodder and grazing

Health issues and solutions: In this session our expert taught the participants about;

A- Importance of managing animal health and its impact on production

B- Most critical health problems/diseases in the area

C- General symptom of the most critical diseases

D- Importance of timely treatment and consultation with vet. doctor

E- Importance and types of vaccines for animals health

F- Available facilities to vaccinate animals and their schedule

G- To avail Barkat health services



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2. INTRODUCING VIC

Participants were introduced that Barkat Project’s intervention to connect farmers directly with

experts of University of Agriculture Faisalabad not only of seeking guidance on livestock issues but

also for raising agricultural crops by adopting best practices. In this context, this online

agricultural information portal and Village Information Centre or VIC (cyber extension

units) has been established by The NGO World (Barkat Project) in collaboration with the

Institute of Agri. Extension & Rural Development (University of Agriculture, Faisalabad,

Pakistan) at the village level for bridging the communication gap between the researchers,

agricultural scientists and the farming community.

Portal: http://www.zaraibaithak.com/

VIC Location: Barkat field unit pul Rangu, tehsil kabirwala district Khanewal.

http://www.zaraibaithak.com/



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3. LIVESTOCK MEDICAL CAMP

At the end of sessions Barkat team managed this important

activity on all scheduled locations.

a. Doctors visited farmer’s livestock and examined their

health condition and farming facility

b. Prevailing issues were highlighted and solutions were

proposed

c. Animal facing health problem were treated on the spot

d. Instructions were given to the farmers

e. Vet. Assistant was advised for follow up services



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4. CONCLUDING REMARKS

At the end of session and medical camp team leader concluded the session and asked farmers to

avail all services of Barkat Project including vaccination, medication &treatment, artificial

insemination and advisory services. He emphasized to get benefit out of these facilities available on

their door step and our expert is only at a phone call away to reach you in time. He also shared the

contact number to call at in time of need.

Question answer:

At the end of every activity participants asked questions from the experts about their issues and

topics discussed. Experts answered their queries and distributed printed awareness material.

Observations & finding:

Team observed the things closely and found that;

Community is responsive if properly mobilized

They have thrust of improving their lives

Youth is willing to take part in such healthy initiatives and play role

Women are more involved in domestic livestock and willing to learn for improvement

Community is still practicing outdated practices of livestock handling

There is need to improve animal protection and care

Farmers are not well aware about available technical

services in the area

Vaccination trend is low

Community is more interested in keeping

cows than goats

There is no shortage of fodder in these areas

Grazing spaces is not enough for goats due to

dense crops

There is need to strengthen coordination between

Barkat Vet. Assistant and community



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Recommendations:

On the basis of observations and interaction with farmers our experts recommended that;

There is need to repeat such campaigns. The awareness component of the Barkat Project

shall plan the regular activities based on findings and needs.

Framers and expert connection needs to be strong and urgent.

Service VIC very important so a special campaign should be launched to tell farmer about

the availability of this service in their area and how beneficial it can be for them.

Schedule of vaccines needs to be shared with farmers frequently

Youth vaccinators should be trained

Launching SMS system to teach farmers

Follow up and Feedback:

Field team of the Barkat Project was advised to keep in touch with the participants so that actual

feedback of the farmers about outcome of session and health of treated animals may be noted.

Team will also monitor and record the improvements in practices of farmers.

Outcome:

After completing the campaign we are expecting positive outcome against the set goal and

objectives. We are looking for;

1. Adoption of better farming practices

2. Community following the vaccination schedule

3. Barkat team receiving more calls from the farmer about their farming issues

4. Vet. Assistant more busy in reaching farmer to address the health issues of their animals in

recent days

5. More questions from target farmers at VIC

6. Stronger coordination between farmers and Barkat team

7. Youth following the instructions of experts and more involved in household farming

8. Ultimately less cases of treatment and better heath conditions

9. More satisfied farmer with the benefit they get from their animals

10. Farmers believing in that the Livestock Farming is best option for them to generate income

and reduce their poverty



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List of Participants:

Location 01: Basti Chawan U/C Narral Distt Khanewal

Sr. Name Sex Address Occupation

1 WAZEER ALI Male Haji Wala Livestock Farming

2 ZAFAR ALI Male Basti Chawan Farmer

3 GHULAM SARWAR Male Basti Chawan Livestock Farming

4 RAB NAWAZ Male Haji Wala Livestock Farming

5 MUHAMMAD HAFEEZ Male Haji Wala Livestock Farming

6 ALLAH DITTA Male Haji Wala Livestock Farming

7 NAEEM ALI Male Basti Chawan Livestock Farming

8 ZENAB MAEE Male Modhi wala Livestock Farming

9 SAFDAR ABBAS Male Basti Chawan Livestock Farming

10 AMINA MAEE Male Haji Wala Livestock Farming

11 RUQAYYA BIBI Female Khooh Naich Livestock Farming

12 GHULAM AKBAR Male Loharran Wala Livestock Farming

13 MUHAMMAD ZAWAR Male Basti Chawan Livestock Farming

14 PATHANI MAEE Female Basti Chawan Livestock Farming

15 GHULAM RASOOL Male Basti Chawan Livestock Farming

16 MUHAMMAD SALEEM Male Basti Chawan Livestock Farming

17 NADEEM AHMAD Male Basti Chawan Student

18 MUNSHI MAZHAR HUSSAIN Male Basti Chawan Farmer/ Activist

19 QAISAR ABBAS Male Basti Chawan Goats Farming

20 YASMMEN Female Basti Chawan Shop Keeper

21 ZULFIQAR ALI Male Haji Wala Shop Keeper

22 GHULAM RASOOL Male Haji Wala Livestock Farming

23 HAQ NAWAZ Male Haji Wala Goats Farming

24 MUHAMMAD FAISAL Male Haji Wala Student

25 TASAWWAR ALI Male Haji Wala Student

26 MUHAMMAD KHALID Male Haji Wala Livestock Farming

27 WAZEER ALI Male Haji Wala Livestock Farming

28 AHMAD BUX Male Haji Wala Livestock Farming

29 KHAN MUHAMMAD Male Haji Wala Livestock Farming

30 ARFAN ALI Male Haji Wala Livestock Farming

31 MUJTABA HUSSAIN Male Loharran Wala Livestock Farming

32 BARKAT HUSSAIN Male Loharran Wala Livestock Farming

33 MUMTAZ MAEE Male Loharran Wala Livestock Farming

34 MUHAMMAD TAUFEEQ Male Loharran Wala Livestock Farming

35 TASLEEM MAEE Female Loharran Wala Livestock Farming



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36 RAB NAWAZ Male Loharran Wala Shop Keeper

37 ABDUL SHAKOOR Male Loharran Wala Gardener

38 MUHAMMAD RAMZAN Male Loharran Wala Gardener

39 ALLAH DITTA Male Haji Wala Goats Farming

40 JANNAT BIBI Female Modhi wala Livestock Farming

41 KALSOOM BIBI Female Modhi wala Livestock Farming

42 KANEEZ BIBI Female Basti Chawan Livestock Farming

43 SHAHNAZ MAEE Female Khooh Naich Livestock Farming

44 TAUFEEQ Male Loharran Wala Labour

45 ZAWAR HUSSAIN Male Khooh Naich Farmer/LiveStock

46 GHULAM AKBAR Male Khooh Naich Farmer/LiveStock

47 QAISAR ABBAS Male Basti Chawan Gardener

48 MUHAMMAD NAWAZ Male Basti Chawan Student

49 MUHAMMAD SHAFEE Male Basti Chawan Shop Keeper

50 MANAK KHAN Male Basti Chawan Livestock Farming

51 MUHAMMAD IQBAL Male Basti Chawan Livestock Farming

52 GHULAM ABBAS Male Basti Chawan Livestock Farming

53 NAZEER HUSSAIN Male Basti Chawan Livestock Farming

54 SHAHEENA BIBI Female Basti Chawan Livestock Farming

55 KHURSHEED BIBI Female Basti Chawan Livestock Farming

56 GHULAM QASIM Male Haji Pur V.A

57 SAFDAR IQBAL Male Pull Rangoo Barkat Project

Location 02: Muhammad Wala U/C Mongawala Distt Khanewal


1 MUHAMMAD NASIR LAKK Male Muhammad Wala Agriculture

2 RIAZ AHMAD Male Muhammad Wala LiveStock

3 KHAWAR ABBAS Male Muhammad Wala LiveStock

4 MUHAMMAD SAFDAR Male Muhammad Wala LiveStock

5 MUHAMMAD RAMZAN Male Muhammad Wala LiveStock

6 MUHAMMAD AFZAL Male Muhammad Wala LiveStock/Agriculture

7 MUHAMMAD TAHIR Male Muhammad Wala LiveStock

8 QAISAR HUSSAIN Male Muhammad Wala LiveStock

9 BASHEER AHMAD Male Qita vains Agriculture

10 MUHAMMAD BILAL Male Qita vains Agriculture

11 SARFRAZ AHMAD Male Qita vains LiveStock

12 MUHAMMAD ARIF Male Qita vains Goat Farming

13 MUHAMMAD JAWED Male Muhammad Wala Goat Farming

14 MUHAMMAD NASIR Male Qita vains Goat Farming



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15 MUHAMMAD SIDIQ Male Muhammad Wala LiveStock

16 FATEH MUHAMMAD Male Muhammad Wala LiveStock

17 MUHAMMAD ASIF Male Muhammad Wala Agriculture

18 LIAQAT ALI Male Qita vains Agriculture

19 GHULAM BASHEER Male Qita vains LiveStock

20 ALLAH DITTA Male Qita vains Goat Farming

21 MUHAMMAD ASLAM Male Qita vains LiveStock

22 MALIK IJAZ Male Bukhari Abad LiveStock

23 MUHAMMAD KHADIM Male Bukhari Abad Agriculture

24 RABNAWAZ AHMAD Male Qita vains Agriculture

25 MUHAMMAD SHAMEER Male Qita vains LiveStock

26 ALLAH BUX Male Qita vains Munshi

27 RIAZ AHMAD Male Qita vains Farmer

28 IMRAN Male Bukhari Abad Shopkeeper

29 GHULAM YASEEN Male Bukhari Abad Doctor

30 MUHAMMAD IQBAL Male Bukhari Abad Doctor

31 LIAQAT ALI Male Bukhari Abad Farmer

32 RAMZAN Male Bukhari Abad Farmer

33 ALLAH RAKHA Male Bukhari Abad Farmer

34 AHSAN Male Bukhari Abad LiveStock

35 UMAR KHAN Male Bukhari Abad LiveStock

36 ASGHAR ALI Male Bukhari Abad Agriculture

37 QASIM Male Qita vains Agriculture

38 NAWAZ Male Qita vains LiveStock

39 BASHEER AHMAD Male Qita vains Goat Farming

40 RIAZ AHMAD Male Qita vains LiveStock

41 ALLAH BUX Male Muhammad Wala LiveStock

42 RAFEEQ Male Muhammad Wala Agriculture

43 ILYAS Male Muhammad Wala Agriculture

44 SABIR HUSSAIN Male Muhammad Wala LiveStock

45 SHAHID ABBAS Male Muhammad Wala LiveStock

46 SHAKEEL AHMAD Male Muhammad Wala LiveStock

47 MALIK FEEROZ Male Muhammad Wala LiveStock

48 MUHAMMAD RAMZAN Male Muhammad Wala LiveStock

49 HAQ NAWAZ Male Muhammad Wala LiveStock

50 NAZAR MUHAMMAD Male Muhammad Wala LiveStock

51 GHULAM SHABEER Male Qita vains LiveStock

52 GHULAM RASOOL Male Qita vains LiveStock

53 MUTEE ULLAH Male Qita vains LiveStock

54 MUHAMMAD ASIF Male Qita vains LiveStock

55 NOOR MUHAMMAD Male Qita vains LiveStock



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56 SAIF ULLAH Male Qita vains LiveStock

57 MUHAMMAD YASEEN Male Qita vains LiveStock

58 MUHAMMAD AKRAM Male Qita vains LiveStock

59 KHAN MUHAMMAD Male Qita vains LiveStock

60 SHOKAT JAWED Male Qita vains LiveStock

61 MAZHAR HUSSAIN Male Qita vains LiveStock

62 LIAQAT ALI Male Qita vains LiveStock

63 IMAM BUX Male Bukhari Abad LiveStock

64 ARFAN AHMAD Male Bukhari Abad LiveStock

65 ZAHEER AHMAD Male Bukhari Abad LiveStock

Location 03: Koraee Baloch U/C Mongawala Distt Khanewal


1 HAJI ALLAH DITTA RAAN Male Koraee Baloch LiveStock

2 ALLAH RAKHA Male Koraee Baloch LiveStock

3 ATA HUSSAIN Male Koraee Baloch LiveStock

4 ALTAF HUSSAIN Male Koraee Baloch LiveStock

5 HAQ NAWAZ Male Koraee Baloch LiveStock

6 AKRAM ALI Male Koraee Baloch LiveStock

7 ALLAH DITTA Male Koraee Baloch LiveStock

8 ZAHOOR AHMAD Male Koraee Baloch LiveStock

9 ZAFAR IQBAL Male Koraee Baloch LiveStock

10 KALA KHAN Male Koraee Baloch LiveStock

11 SAFDAR ALI Male Koraee Baloch LiveStock

12 FAREED HUSSAIN Male Koraee Baloch LiveStock

13 MUNEER AHMAD Male Koraee Baloch LiveStock

14 ALTAF HUSSAIN Male Koraee Baloch LiveStock

15 NAZEER HUSSAIN Male Koraee Baloch LiveStock

16 ARFAN Male Koraee Baloch LiveStock

17 NAWAZ AHMAD Male Koraee Baloch LiveStock

18 MANZZOR HUSSAIN Male Koraee Baloch LiveStock

19 RABNAWAZ Male Koraee Baloch LiveStock

20 MUMTAZ HUSSAIN Male Koraee Baloch LiveStock

21 SAJJAD ALI Male Koraee Baloch LiveStock

22 TAHIR ALI Male Koraee Baloch LiveStock

23 AKHTAR ALI Male Koraee Baloch LiveStock

24 SHAHZAD Male Koraee Baloch LiveStock

25 ALLAH RAKHA Male Koraee Baloch LiveStock

26 IJAZ HUSSAIN Male Koraee Baloch LiveStock



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27 RAHEEM BUX Male Koraee Baloch LiveStock

28 AFZAL Male Koraee Baloch LiveStock

29 MUHAMMAD FAZIL Male Koraee Baloch LiveStock

30 RIAZ AHMAD Male Koraee Baloch LiveStock

31 ALLAH BUX Male Koraee Baloch LiveStock

32 NAWAZ AHMAD Male Koraee Baloch LiveStock

33 NAJAM ABBAS Male Koraee Baloch LiveStock

34 FAKHAR ABBAS Male Koraee Baloch LiveStock

35 SHAH MUHAMMAD Male Koraee Baloch LiveStock

36 BAQIR ALI Male Koraee Baloch LiveStock

37 HASEEB AHMAD Male Koraee Baloch LiveStock

38 ZAHID Male Koraee Baloch LiveStock

39 MUHAMMAD SHAFEE Male Koraee Baloch LiveStock

40 ASLAM Male Koraee Baloch LiveStock

41 IQBAL Male Koraee Baloch LiveStock

42 SHAN Male Koraee Baloch LiveStock

43 RAMZAN Male Koraee Baloch LiveStock

44 UMAR HAYAT Male Koraee Baloch LiveStock

45 MAJEED Male Koraee Baloch LiveStock

46 MAZHAR Male Koraee Baloch LiveStock

47 ARSLAN Male Koraee Baloch LiveStock

48 ZAFAR IQBAL Male Koraee Baloch LiveStock

49 ANSAR ABBAS Male Koraee Baloch LiveStock

50 ZAREENA MAEE Female Koraee Baloch House Wife/ LiveStock

51 RAZIA MAEE Female Koraee Baloch House Wife/ LiveStock

52 MANSAB BIBI Female Koraee Baloch House Wife/ LiveStock

53 HAMEED MAEE Female Koraee Baloch House Wife/ LiveStock

54 SADDAN BIBI Female Koraee Baloch House Wife/ LiveStock

55 MANZOORAN Female Koraee Baloch House Wife/ LiveStock

56 HAJRA BIBI Female Koraee Baloch House Wife/ LiveStock

57 ZOHRA BIBI Female Koraee Baloch House Wife/ LiveStock

58 AKHTAR BIBI Female Koraee Baloch House Wife/ LiveStock

59 NOORAN Female Koraee Baloch House Wife/ LiveStock

60 TEHMEENA Female Koraee Baloch House Wife/ LiveStock

61 KOSAR MAEE Female Koraee Baloch House Wife/ LiveStock

62 ABDUL SATTAR Female Koraee Baloch House Wife/ LiveStock

63 PERWAIZ AKHTAR Female Koraee Baloch House Wife/ LiveStock

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Livestock farmer awarness