theGeniusWorks.com

Peter Fisk

New ideas from the world

of experiential marketing

1

live marketing

PROMOTION

Customers

BRANDS

PRODUCTS

PRICE

RELATIONSHIPS

PLACE

theGeniusWorks.com

PROMOTION

Customers

BRANDS

PRODUCTS

PRICE

Engagement

Participants

Ideas

ENABLERS

Context

RELATIONSHIPS

PLACE

COMMUNITIES

PARTNERS

theGeniusWorks.com

What is your insight?

theGeniusWorks.com

What is your insight?

theGeniusWorks.com

Being human

Innocent

5 for 5 cafe

Fruit stock

A bottle of

Pot Noodle

Umpqua

AVIVA

AVIVA

What is your insight?

theGeniusWorks.com Taking part

Obama

Future store theGeniusWorks.com

NYC streets

Krispy kreme

Kitkat japan

Get free gas

What is your insight?

theGeniusWorks.com

Caring people

Pepsico garden

Give me tap

Corona beer

Corona Hotel

London bikes

London Roads

What is your insight?

theGeniusWorks.com

On the edge

Dine in the Sky

CK jeans

SMINT

DESIGUAL

DESIGUAL

Lianoning Xinglong

What is your insight?

theGeniusWorks.com

Caring people

(RED)

TIDE

LEMON AID

Project 7

VAI VAI

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theGeniusWorks.com

Brand space

Top shop NYC

Clube Amostra gratis theGeniusWorks.com

A+FITCH

A+FITCH

NOKIA

HEATHROW

HEATHROW

Harley Davidson

HARIMAYA

Cadbury cocoa shop

Adidas

What is your insight?

theGeniusWorks.com

FAN CLUBS

S-TWEETS

F-FANSITES

F-FANSITES

Starbucks

Starbucks

What is your insight?

theGeniusWorks.com

HAVING FUN

BMW MINI

DRENCH theGeniusWorks.com

DRENCH

UNILEVER

POP TARTS

POP WORLD

POP TARTS

What is your insight?

theGeniusWorks.com

ENABLING LIFE

Cocktail box

COCKTAIL BOX

Dining with Dogs

theGeniusWorks.com NIKE +

... Nike helps people run

NIKE +

NIKE +

NIKE +

theGeniusWorks.com NIKE +

What is your insight?

theGeniusWorks.com

3: Creative ideas

1: Game changing 2: Engaging people

4: Live marketing

Creative ideas

Creative ideas

Nestle concepts

Here’s to tHe crazy ones ...

The misfits. The rebels.

The troublemakers.

The round pegs in the square holes.

The ones who see things differently.

They're not fond of rules.

And they have no respect for the status quo.

You can praise them, disagree with them,

quote them, disbelieve them,

glorify or vilify them.

About the only thing you can't do is

ignore them.

Because they change things.

They invent. They imagine. They heal.

They explore. They create. They inspire.

They push the human race forward.

Maybe they have to be crazy.

How else can you stare at an empty canvas

and see a work of art?

Or sit in silence and hear a song that's never been written?

Or gaze at a red planet and see a laboratory on wheels?

While some see them as the crazy ones,

we see genius.

Because the people who are crazy enough to think

they can change the world,

are the ones who do.