LinkedIn is a terrific networking, marketing, sales and career enhancing platform. It is particularly good for those in professional, business careers, as all profiles are built around work experience, education, business skills and a myriad of networking groups. Today, there are more than one million LinkedIn Groups in existence. These represent defined communities of professionals organizing themselves around topics and interests. From a marketers perspective, these groups of like-minded users are a dream come true. They are easily accessible, they have self-identified themselves and their interests, and they possess appealing demographic characteristics.
1. November 28, 2012LinkedIn Groups Finding & Joining LinkedIn GroupsBy Erik Bunaes, Endorphin AdvisorsLinkedIn is a terrific networking, marketing, sales and career enhancing platform. It isparticularly good for those in professional, business careers, as all profiles are built around workexperience, education, business skills and a myriad of networking groups.Here is a quick overview of LinkedIn today: LinkedIn was launched on May 5, 2003. As of September 30, 2012, professionals are joining LinkedIn at a rate of approximately two new members per second. As of September 30, 2012, LinkedIn has 187 million members in over 200 countries. LinkedIn members did nearly 4.2 billion professionally-oriented searches on the platform in 2011 and are on pace to surpass 5.3 billion in 2012. More than 2.6 million companies have LinkedIn Company Pages.Source: http://press.linkedin.com/aboutThe mass and growth of LinkedIn is impressive.Today, there are more than one million LinkedIn Groups in existence. These represent definedcommunities of professionals organizing themselves around topics and interests.From a marketers perspective, these groups of like-minded users are a dream come true. Theyare easily accessible, they have self-identified themselves and their interests, and they possessappealing demographic characteristics. Plus, there are easy ways to contact these people!LinkedIn Groups are possibly the most powerful feature of LinkedIn.So, how do you go about finding the most useful and appropriate groups for you and yourparticular goals and interests? Endorphin Advisors, Helping Businesses Take Big, Bold Steps Forward P.O. Box 11347 Albany, NY 12211-0347 office: 518.250.9035 www.endorphinadvisors.com
2. There are two great ways to find good groups to join. 1. Other Peoples Profiles: Visit profiles of people that you are connected with on LinkedIn. On your connections individual profiles, you can view the groups they have joined. You can navigate to any group simply by clicking the logo or title of group. 2. LinkedIn Search: Use LinkedIns search feature by entering key words that interest you. For example, you can search be geography (e.g. Tech Valley, Boston, East Coast) or interest (e.g. technology, marketing, sales, accounting).Note, the search feature in LinkedIn serves multiple functions. In screen shot below, theselector shows Groups but you can change that to people or companies by clicking on thesmall white down arrow next to the search box (see red arrow below):Once you visit any LinkedIn Groups page, you can learn more about the group. You can learnabout any Group before you join it, to see if it is right for you.You should look for groups that have many members, and that seem to have a lot ofinteraction. Endorphin Advisors, Helping Businesses Take Big, Bold Steps Forward P.O. Box 11347 Albany, NY 12211-0347 office: 518.250.9035 www.endorphinadvisors.com
3. Here are a couple questions to ask yourself as you are researching Groups: 1. Do you recognize any Group members? 2. Are there industry leaders or prominent individuals in the Group? 3. Are Group members posting things that are interesting to you, or are they just spamming the group with useless information or sales pitches? 4. Has there been a lot of recent activity (meaning is it an active group)? 5. Are Group members interacting with each other? 6. Are Group members generally helpful and friendly towards one another?Group Information & SettingsNotice the tabs under the group name, which include: 1. Discussions 2. Members 3. Promotions 4. Jobs 5. Search 6. MoreNote, if you are the administrator of a group, there is also a Manage tab.Click on the Members tab and you will see listing of all members in the group.Under More tab, you will find additional useful tools and information. Tabs include: 1. Updates 2. Your Activity 3. Your Settings 4. Sub-Groups 5. Group Profile 6. Group StatisticsThis is where you will find some interesting and detailed information about this particulargroup. Here you can manage how members of this group will be allowed to interact with you.Join the GroupIf you are not a member of the group, you will see a yellow Join Group button. Endorphin Advisors, Helping Businesses Take Big, Bold Steps Forward P.O. Box 11347 Albany, NY 12211-0347 office: 518.250.9035 www.endorphinadvisors.com
4. If you decide to join a Group, your request to join will be sent to the Groups administrator orowner. Each Group can define its own membership requirements. You will be notified whetheryour request to join has been approved or not.Now its time to go out there and join some groups and get involved.Here is a good time to invite you to join the Endorphin Business Center LinkedIn Group. Ourgroup is designed for business professionals, entrepreneurs and others interested in buildingtheir businesses, learning more about business and developing new skills to enhance theirbusinesses (or careers). We look forward to seeing you on LinkedIn soon!Article By Erik Bunaes, Endorphin AdvisorsLearn more about Endorphin Advisors at http://www.EndorphinAdvisors.com or 518.250.9035.Connect with Erik on LinkedIn: http://www.linkedin.com/in/erikbunaes Endorphin Advisors, Helping Businesses Take Big, Bold Steps Forward P.O. Box 11347 Albany, NY 12211-0347 office: 518.250.9035 www.endorphinadvisors.com