Digital Works, April 9th Digital marketing for B2B virksomheder i 2013 Copenhagen Denmark

1. EVOLUTION 2. MINDSET 3. LINKEDIN.COM 4. EXAMPLES 5. QUESTIONS

Oscar Rydman se.linkedin.com/in/oscarrydman/ slideshare.net/orydman

1. The Evolution of Digital Digital the driving force behind corporate productivity during the last 50 years

Originally from Salesfoce.com social business presentation

2. The Mindset Divide Users’ mindsets differ between social media channels. Adapt the message for success

DOES YOUR MARKETING MATCH THE MINDSET?

3. LinkedIn.com The world’s largest professional network

Europe, Middle East and Africa:

50M+

North America: 80M+

Asia Pacific: 37M+

Latin America and Caribbean:

20M+

200M+ Members worldwide

100 M+

Monthly unique visitors

+2 new

Members per second

Everywhere Work wherever

our members work

Insights Be great at what

you do

Identity Connect, find, and

be found

4. Cases Three examples on how LinkedIn can be used to boost corporate productivity

Thought Leadership

Knowledge Management Recruitment

THOUGHT LEADERSHIP & CONTENT MARKETING

BROADCAST Company Page

COMMUNITY Group

KNOWLEDGE MANAGEMENT & INTERNAL MOBILITY

COMPETENCIES Intranet

integration

JOBS Intranet job suggestions

THE RECRUITMENT ENGINE

AWARENESS Activate employees

Explain why and how

CONVERSION Targeted Jobs

POSITIONING Explain why

Next steps: Things to consider

• Utlimately a top level decision

• Land and Expand / Step-by-Step

• Build a crossfunctional team