Levi Strauss and Co

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Levi's ADV 420 NMDL 1. Levi Stratus and Co By: Cheryl Mitchell 2. Background 3. Campaign 501 Jeans Contest/Giveaway 4. Target Audience Youthful Hipster, rockers, fashionistas & vintage buffs. 13-34 Risky/Cutting edge 5. Celebrity Endorsements Lorde Adam Levine 6. Tactics #501 Facebook, Instagram, Twitter, Pinterst (Blogs & Tumbler) Google Adwords SEO Optimization 7. Measuring Success Levis Sales (Focus on 501 Design) Google analytics 8. Key Performance Indicators Google Analytics Olive Garden Sales (specifically appetizers & wine) New Keywords 9. Budget $5 million dollars 23% Mission Control for monitoring purposes 24.5% Google Adwords, Facebook Ads, Internet Marketing Campaign(SEO/PPC) 10% App Development and QR code management 12.5% toward major Social Media platforms/ Main Website (i.e Facebook, Instagram, Twitter.) 10% celebrity endorsements. 20% the compensation of both those involved on this project as well as the winners of this contest. 10. Summary Keeping and gaining customer loyalty Loyalty-Relevance/Connection-$$$

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  • 1. LEVIS STRATUSS & CO. THE ORIGINAL BLUE JEANSCheryl Mitchell

2. Background 3. Campaign 501 Jeans Contest/Giveaway 4. Target AudienceYouthful Hipster, rockers, fashionistas& vintage buffs. 13-34 Risky/Cutting edge 5. Spokes ModelsLordeAdam Levine 6. Tactics # 5 0 1 7. Measuring Success Levis Sales (Focus on 501 Design) Google analytics 8. Mobile StrategyOnline & Mobile Ads.QR code Implementation Mobile application 9. Budget 5 million dollars 25%Mission Control for monitoring purposes25%Google Adwords, Facebook Ads, Internet Marketing Campaign (SEO/PPC)10%App Development and QR code management10%Major Social Media platforms/ Main Website (i.eFacebook, Instagram, Twitter)10%Celebrity endorsements20%Compensation of both those involved on this project and contest prizes 10. Summary Keeping and gaining customer loyalty LoyaltyRelevance/ Connection$$$$