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Levi's ADV 420 NMDL 1. Levi Stratus and Co By: Cheryl Mitchell 2. Background 3. Campaign • “501” Jeans • Contest/Giveaway 4. Target Audience •Youthful •Hipster, rockers, fashionistas & vintage buffs. •13-34 •Risky/Cutting edge 5. Celebrity Endorsements • Lorde • Adam Levine 6. Tactics • #501 • Facebook, Instagram, Twitter, Pinterst (Blogs & Tumbler) • Google Adwords • SEO Optimization 7. Measuring Success •Levi’s Sales (Focus on “501” Design) •Google analytics 8. Key Performance Indicators • Google Analytics • Olive Garden Sales (specifically appetizers & wine) • New Keywords 9. Budget • $5 million dollars •23% Mission Control for monitoring purposes •24.5% Google Adwords, Facebook Ads, Internet Marketing Campaign(SEO/PPC) • 10% App Development and QR code management • 12.5% toward major Social Media platforms/ Main Website (i.e Facebook, Instagram, Twitter.) •10% celebrity endorsements. •20% the compensation of both those involved on this project as well as the winners of this contest. 10. Summary • “Keeping and gaining customer loyalty” •Loyalty-Relevance/Connection-$$$
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THE ORIGINALBLUE JEANS
LEVI’S STRATUSS & CO.
Cheryl Mitchell
Background
Campaign
•501 Jeans
•Contest/Giveaway
Target Audience
•Youthful
•Hipster, rockers, fashionistas & vintage buffs.
•13-34
•Risky/Cutting edge
Spokes Models
Lorde Adam Levine
Tactics
#501
Measuring Success
•Levi’s Sales (Focus on “501” Design)
•Google analytics
Mobile Strategy
•Online & Mobile Ads.
•QR code Implementation
•Mobile application
Budget 25% Mission Control for monitoring purposes
25% Google Adwords, Facebook Ads, Internet Marketing Campaign (SEO/PPC)
10% App Development and QR code management
10% Major Social Media platforms/ Main Website (i.e Facebook, Instagram, Twitter)
10% Celebrity endorsements
20% Compensation of both those involved on this project and contest prizes
5 million dollars
Summary“Keeping and gaining customer
loyalty”
Loyalty $$$$Relevance/ Connection
