BLOGGING FOR BUSINESSDIGITAL VIDYA CAMPJAN, 7-8TH 2011

By Gautam Ghosh

Who’s Gautam?

Manages a HR community of 1400 professionals at www.humanresourcespeople.com One of the top 25 HR Digital Influencers of 2010, No. 2 in the list of top 25

Influencers in Talent Management by HRExaminer.com, Top 25 influencers in Enterprise Social Media and has been featured as one of the 100 Influencers in HR.

Published an article on “Talent Acquisition using the internet” in the February 2006 issue of “Consultants News”.

His blog http://www.gautamblogs.com has won the following recognitions: Ranked amongst the top 75 Business Blogs of 2009 by Businesspundit.com In the top 50 HR Blogs to watch in 2009 by EvanCarmichael.com Top 100 most useful blogs for Women Business People In the top 25 in the list of Career 100 blogs compiled by RiseSmart, One the top 25 HR Blogs compiled by HRWorld in 2007 Listed on the top HR, Career as well as Indian sites on Alltop.com Ranked amongst the top 3 Indian Blogs in the publicly voted Indiblogges contest in 2004

Article in the HRD Newsletter on Virtual Communities, 2000. The blog has also been featured in the book Business Blogs: A Practical Guide Won the 3rd prize in the Young HR Managers Conference for a paper written on 'The

HR and IT partnership at Satyam‘ at NHRD 1999.

Take a couple of minutesJot down your thoughts

So what’s a blog?

Any ideas ?

What are the Benefits of Blogging?

Making your blog social

When a Tree falls in the forest does any one hear it?

By Gautam Ghosh

The Content Community Model For Social Media

Which blogs do you read? How do you find blogs?Let’s do a small exercise

How to build a community around your blog?

It Depends on Your Blog’s Content Strategy

Announcements from corporate, business units, country and product teamsLeadership interviews and profilesShowcase for corporate culture and CSR initiatives

POV on business, technology and consumer trendsPOV on industry issues and government policies

Customer stories, case studies, interviews and testimonialsCall for customers to share their own stories

Open threads for ideas, suggestions and feedback on product or processContests and polls linked to marketing campaignsOne-to-one interactions in comments

Excerpts from relevant conversations from external blogs, forums and social networksConversations may relate to elements in 1-4

3. Customer Stories

1. Company News

2. Industry Trends

5. Social Hub

4. One-to-One Conversations

Internal focused

External focused

By Gaurav Mishra at 2020 Social

Indian business blogs – a

Some Examples

Cleartrip

http://blog.cleartrip.com/

The Blog was one of their first social media initiatives – used to communicate new offerings

Has a twitter widget to show real time conversations

Zoho

http://blogs.zoho.com/

Links to popular tech bloggers

Links to social networking “chicklets”

Each product by Zoho has its individual blog

Angel Broking

http://blog.angelbroking.com/

Interesting initiative

However only pictures and Youtube embeds of third party coverage doesn’t ensure great SEO or thought leadership

Hardly any comments

Kennedi – The Astrologer

http://www.askenni.com/

Individual Astrologer using his blog to get clients

Showcases reader comments

Has a yahoo chat application to respond to any reader online

Dr. Malpani

http://doctorandpatient.blogspot.com/

IVF doctor to showcase his approach and get patients

Project Why

http://projectwhy.blogspot.com/

Has community widgets like Google Friend Connect and Facebook Blog Networks

NASSCOM Emerge

http://emerge.nasscom.in/

Different blog – focus is showcasing NASSCOM’s work

Twitter widget showcases who’s talking about next event

So what is it?

The Secret SAUCE to Good corporate Blogging

It comes with the territory

Engaging with criticism

Dell Blog Response Checklist

Source: http://www.slideshare.net/Dell_Inc/dell-outreach-in-the-blogosphere

Thank You

Would love to keep in touch http://www.gautamblogs.com http://twitter.com/GautamGhosh http://www.facebook.com/HR.Blogger