Let's Talk Business Leadership Exchange 19 July 2011

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  • 1.The Leadership Exchange
    Role Models for Success
    David James CEO & Director, Brasserie Bread
    Mike Cannon-Brookes Co-Founder & CEO, Atlassian
    Christopher Witt Founder, CEO School; Founding Director, UNSW Centre for Innovation and Entrepreneurship; Partner, Kalori Group
    Moderated by Valerie Khoo

2. The Leadership Exchange
Role Models for Success
David James CEO & Director, Brasserie Bread
Mike Cannon-Brookes Co-Founder & CEO, Atlassian
Christopher Witt Founder, CEO School; Founding Director, UNSW Centre for Innovation and Entrepreneurship; Partner, Kalori Group
Moderated by Valerie Khoo
3. David James
CEO - Brasserie Bread
City of Sydney Lets Talk BusinessInnovation of an Old World industry
4. Innovation of an Old World industry
Developed predictive algorithm to enable the scaling of the sourdough bread making process
Developed company-wide intranet to systemize artisan baking business
Worlds first online shopping service for artisan bread
Integrated social media strategy
5. Predictive Algorithm

  • Sourdough Starter

6. 3 days to make bread 7. 14 days to build Starter 8. 100 Customers 50 products 9. Spreadsheet to database 10. Ease of Use 11. Reliability BEFORE Growth