Let's go app

Embed Size (px)

Text of Let's go app

Slide 1

LETS GO -ANDROID APPMarketing Plan

LETS GO is an app that makes travelling easy for its customers. Entering into an entire new city , we face many difficulties like travelling within the city , good hotels at affordable prices , restaurant , tourist places , specialties, shops ,malls etc . We have to ask the localites for everything and most of the time language differences make it cumbersome . Here comes the rescue app , in this app we will provide the customers with all over trip experience at an affordable price1.1 OVERVIEW

To generate as many downloads as possible with good reviews in the 1st two three monthsAim to achieve more sponsorships and tie-ups with upcoming collaborators Customer satisfaction is the ultimate goal

1.2 goal

Prepare an exhaustive ,distinctive & innovative Marketing Plan for the App Lets Go

1.3 Course of action

Since it is a travel based app so its main product line is We going places .It relieves the user of headache of any prior arrangements as it make that for the user. The customer just has to select the price range and locations.It also helps the user to prioritise things like which place to visit first, which restraint to dine in etc . The core competencies of the customer includes customer satisfaction, a great task of surveying an reviewing , tie ups with different companies and geographical

2.1 COMPANY OVERVIEW

This app basically target the middle incomed families although its flexibility makes it suitable for high income families too .The competition that we can face is from other trip organiser companies like make my trip, travelzoo etc which are already established very well in the market. We need to collaborate with the various hotels , restaurants , taxi services and other surveying companies that could conduct the survey so that we get genuine ratings of the places. It has a huge market open in front of it to acquire and expand its business but the only threat that it faces is from the well established players in the same domain

2.2 MARKET OVERVIEW

OpportunitiesEasy accessibilityTime savingHuge market to expandDiscounts to the premium usersReliable source of information

ThreatsWell established competitors in the market Disloyal customersFear of new entrantsFake reviews

2.3 TARGET CUSTOMERS

The main goal of the app is to create happy and satisfied customers besides producing revenue. The app aims at about 5- 6lakh downloads in a year with a substantial good ratings .It also aims at making a revenue around $100000 in a month and thus establishing a good market share in the market and a good amount of collaborations in a short span of time

4.1 TARGET MARKET

Collaborators

Company

Competitors

Context

4.2 VALUE PROPOSITION

Customer Value

Collaborator value

Company value

5.1 PRODUCT

5.2 SERVICE

5.3 BRANDNAME : LETS GOSLOGAN : We going placesSYMBOL:

Free for the first two trips For the subsequent trips , the user must subscribe and the Premium version of the app is - $5.9The premium users will be given discount coupons and many other incentives5.4 PRICES

5.5 incentives

Google play store Food and travel related blogs Hotel websites Tourism department sites Clubs like rotary club Travel sites like make my trip and Social networking sites like facebook , twitter etc5.6 communication

5.7 DISTRIBUTIONS

6.1 organization structure

6.2 PROCESSES

6.3 SCHEDULE TASK TIME Market Research 2 monthsAnalysis of consumer and business markets1 monthCrafting market positioning1 monthSetting up strategic business unit 4 monthsSetting product strategy2 weeksDeveloping pricing strategy3 weeksDesigning integrated marketing channel3 weeksDesigning integrated communication channel3 weeks

No of Premium usersFeedback form filled by usersTotal profitNet growth in customers 7.1 PERFORMANCE EVALUATION

Since the tourism industry is the largest and fastest growing industry , it should keep pace with the changesNew entrants in the market are a threatRegular updation of the app according to the reviews of the customers is required 7.2 environmental analysis

BREAK EVEN ANALYSIS

Executive SummarySituation AnalysisGoalStrategyTacticsImplementationControlExhibitsSUMMARY

Created by Nitika Arora, GNDU during internship in marketing under Prof Sameer Mathur , IIM Lucknow

DISCLAIMER