welcomes

The Lenox Chamber of Commerce

May 18, 2011

Social Media:media designed to be disseminated through social interaction.

The Online Connection

Web sites with socialcomponents (forums,comment sections, user-generated content suchas photos, articles, and reviews) caused the social media concept to explode online, as it connected more people with other, like-minded people than ever before.

Portability Helps.

Why am I here?

• Make connections• Locate resources• Promote themselves• Ask questions, get

answers• Be part of a community

Who Cares?• Millennials (Generation Y) officially out-number Baby Boomers; 96% of them have joined a social network. Percent of companies using LinkedIn as a primary tool to find employees: 80%

• The fastest growing segment on Facebook is 55-65 year-old females.

• 25% of search results for the World’s Top 20 largest brands are links to user-generated content.

• 34% of bloggers post opinions about products & brands.

• 78% of consumers trust peer recommendations.

Where do I start?

• Who are the users? • Age• Sex• Your Industry• Tone

Facebook – The Hub• Facebook is growing in every age and gender

demographic; the fastest growing segment is women over 55

• 55% of Facebook users are female• Approximately 20% of users are under the age of

17, while 45% are between 18 and 34• Facebook attracts a more affluent user, with 29%

earning between $60 - $100k, and 29% earning more than $100k

• More than 42% of users have received undergraduate and 14% indicate graduate/ post-grad degrees

One Tweet World• The people’s network• Current users: 200 million• Valued at $3.7 billion (est.)• 800,000 search queries a day

The Ecosystem

Social PR: Pitchengine.com

E-news: Constant Contact, MSM

Social newspapers: Paper.li

Photoshare: Flickr, Plixi (formerly TwitPic)

Link shortening: tinyurl, bit.ly

Management: TweetDeck, HootSuite

Quicksharing/blogging: Animoto

Blogging: YouTube, Vimeo for montages

Foursquare: Location-based app

What a Bunch of Tools.

In the Workplace• Involve employees as

ambassadors to represent you professionally and create a social business presence

• Write it once, publish it everywhere

• Screen potential employees

• Check privacy settings often

 

Connecting with the Media

PC World »Gadgets 10 Cool New Mobile GadgetsGood things come in small packages--and technology innovators are creating all kinds of them for people on the go. Some of these 10 intriguing mobile gizmos, including a connected GPS unit, external iPhone speakers, a Bluetooth headset, and a gadget charger, are fairly mainstream. The others, well, not so much.Dan Tynan, PC WorldApr 22, 2009 8:00 pmLuxus LX-ProScope HRIt may be the size and shape of a travel hair dryer, but the Luxus LX-ProScope HR is really a portable microscope that can magnify objects up to 400X. It even captures still images and QuickTime videos that you can watch on your PC. The Luxus LX-ProScope HR is good for medical professionals, hair care specialists, jewelers, students, stamp collectors, law enforcement agents--anyone who needs to get up close and personal with objects barely visible to the naked eye. Luxus even sells a full crime-scene investigation kit with multiple lenses and a carrying case for $950. Now you too can play CSI at home--but it's strictly BYOC (bring your own corpse).Price: $425Company: Luxus SoftwareAvailability: Now

6.3 million unique visitors per month –pcworld.com

Connecting with the Public