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Leading + Inspiring Economy Collaborative Employees In The #PRSAIcon

Leading & Inspiring Employees In the Collaborative Economy

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Collaboration can increase workforce productivity, boost effectiveness and accelerate innovation. Inspire your workforce to innovate and collaborate to drive tangible business outcomes. Learn how to harness trends of the collaborative economy to enable employees, managers and executives to build a connected and engaged company. Begin a strategy to implement collaboration within your company to create meaningful business value. Presented at the PRSA 2014 International Conference on October 12, 2014 in Washington D.C.

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Page 1: Leading & Inspiring Employees In the Collaborative Economy

Leading + Inspiring

EconomyCollaborative

Employees In The

#PRSAIcon

Page 2: Leading & Inspiring Employees In the Collaborative Economy

L A U R E Ngray

Page 3: Leading & Inspiring Employees In the Collaborative Economy

A M Y B I S H O P

Page 4: Leading & Inspiring Employees In the Collaborative Economy

EmployeeCollaboration

Overview

► Benefits of Collaboration

► The Future of the Workplace

► Collaborative Economy Trends

► Adopt a Collaborative Mindset

► Overcome Challenges

► Develop a Collaboration Strategy

Page 5: Leading & Inspiring Employees In the Collaborative Economy

THE FUTURE

WORKPLACEof the

Page 6: Leading & Inspiring Employees In the Collaborative Economy

WORK IS CHANGING

Employee Expectations

T H E C O N S U M E R I Z A T I O N O F

Page 7: Leading & Inspiring Employees In the Collaborative Economy

WORKFORCEWILL BE MILLENNIALS

7 5 % O F T H E

b y 2 0 2 5

s o u r c e : u . s . b u r e a u o f l a b o r s t a t i s t i c s

Page 8: Leading & Inspiring Employees In the Collaborative Economy

PERSONAL GROWTHRECOGNITION

E M P L O Y E E S A R E S E E K I N G

FLEXIBILITYINFLUENCE

PURPOSEIMPACT

Page 9: Leading & Inspiring Employees In the Collaborative Economy

T H E N E W

E M P L O Y E E

WORK 9-5

WORK IN AN OFFICE

USE COMPANY TECH

HOARDS INFORMATION

CLIMBING THECORPORATE LADDER

WORK ON MY SCHEDULE

WORK ANYWHERE

USE THEIR OWN TECH

SHARES KNOWLEDGE

CREATING THEIR OWNCAREER PATH

s o u r c e : c h e s s m e d i a g r o u p

The Old The New

Page 10: Leading & Inspiring Employees In the Collaborative Economy

BENEFITS

COLLABORATIONof encouraging

Page 11: Leading & Inspiring Employees In the Collaborative Economy

NOT ENGAGED

In Their Work

7 2 P E R C E N T O F E M P L O Y E E S A R E

s o u r c e : g a l l u p

Page 12: Leading & Inspiring Employees In the Collaborative Economy

ECONOMY370 BILLION DOLLARS

L O S T P R O D U C T I V I T Y O F D I S E N G A G E D W O R K E R S C O S T S T H E

e a c h y e a r

s o u r c e : g a l l u p

Page 13: Leading & Inspiring Employees In the Collaborative Economy

EFFECTIVENESSPRODUCTIVITY

C O L L A B O R A T I O N I M P R O V E S

INNOVATIONEFFICIENCYRETENTION

DIVERSITY

Page 14: Leading & Inspiring Employees In the Collaborative Economy

TRENDS

COLLABORATIVEof the

ECONOMY

Page 15: Leading & Inspiring Employees In the Collaborative Economy

RADICAL SHIFT IN

Employee Expectations

C O M P A N I E S M U S T

E V O L V E T O A D D R E S S T H E

Page 16: Leading & Inspiring Employees In the Collaborative Economy

COLLABORATIVEECONOMY

4 0 % O F P E O P L E P A R T I C I P A T E I N T H E

i n s o m e w a y

s o u r c e : s h a r i n g i s t h e n e w b u y i n g , v i s i o n c r i t i c a l

Page 17: Leading & Inspiring Employees In the Collaborative Economy

COLLABORATIVE

1  Crowdsourcing

2  Business + Purpose

3  On-Demand Services

4  Maker Movement

TRENDS

Page 18: Leading & Inspiring Employees In the Collaborative Economy

A MINDSET

COLLABORATIONbuilt for

Page 19: Leading & Inspiring Employees In the Collaborative Economy

IMPROVE COMPANY

Collaboration Maturity

A D O P T A C O L L A B O R A T I V E M I N D S E T T O

Page 20: Leading & Inspiring Employees In the Collaborative Economy

COLLABORATION& SOCIAL TECH

8 2 P E R C E N T O F C O M P A N I E S W I L L I N C R E A S E

i n t h e f u t u r e

s o u r c e : a v a n a d e s o c i a l c o l l a b o r a t i o n g l o b a l s u r v e y

Page 21: Leading & Inspiring Employees In the Collaborative Economy

EMERGENT COLLABORATIONMATURITY MODEL

Page 22: Leading & Inspiring Employees In the Collaborative Economy

EMERGENT COLLABORATIONMATURITY MODEL

Page 23: Leading & Inspiring Employees In the Collaborative Economy

OVERCOMING

CHALLENGESthe typical

Page 24: Leading & Inspiring Employees In the Collaborative Economy

BIGGEST BARRIERS TO

Successful Collaboration

C U L T U R E & O R G A N I Z A T I O N A L

S T R U C T U R E A R E O F T E N T H E

Page 25: Leading & Inspiring Employees In the Collaborative Economy

CREATIVE &CONFIDENT

7 0 % O F W O R K E R S A R E M O R E

w h e n t h e y c o l l a b o r a t e

s o u r c e : i d e a c h a m p i o n s s t u d y

Page 26: Leading & Inspiring Employees In the Collaborative Economy

LACK OF EXECUTIVE SUPPORTINSUFFICIENT TECHNOLOGY

C O M M O N T H R E A T S T O S U C C E S S F U L C O L L A B O R A T I O N I N C L U D E

RESISTANCE TO CHANGEDEPARTMENTAL SILOS

Page 27: Leading & Inspiring Employees In the Collaborative Economy

FRAMEWORK

COLLABORATIONfor a

STRATEGY

Page 28: Leading & Inspiring Employees In the Collaborative Economy

TAKE STEPS TO IMPROVE

Collaboration

B U I L D O U T Y O U R O W N F R A M E W O R K A N D

Page 29: Leading & Inspiring Employees In the Collaborative Economy

COLLABORATIONFRAMEWORK

STRATEGY & TACTICS FOR A

TECHNOLOGYMEETINGS &

COMMUNICATION

WORK ENVIRONMENTLEADERSHIP &

AUTHORITY

Page 30: Leading & Inspiring Employees In the Collaborative Economy

COLLABORATIONFRAMEWORK

STRATEGY & TACTICS FOR A

TECHNOLOGYconsider the hardware and software available to help your team collaborate

Instant Messaging — Ex. Skype, Google Chat, Microsoft Lync

Collaborative Document Sharing & Editing — Ex. Dropbox, Google Docs, Sharepoint

Project Management Tools — Ex. Basecamp, Trello

Videoconferencing — Ex. Google Hangouts, Skype, Go To Meeting

Page 31: Leading & Inspiring Employees In the Collaborative Economy

COLLABORATIONFRAMEWORK

STRATEGY & TACTICS FOR A

MEETINGS & COMMUNICATIONadopt an agile approach to team projects and campaigns

Utilize a sprint-style approach to working with your team

Break big projects up into smaller deliverables and prioritize them during sprints

Limit daily scrum meetings to 15 minutes and weekly meetings to 30-45 minutes

Conclude sprint cycles with a retrospective meeting to iterate & improve processes

Limit the quantity and frequency of ad-hoc requests outside of sprint work

Page 32: Leading & Inspiring Employees In the Collaborative Economy

COLLABORATIONFRAMEWORK

STRATEGY & TACTICS FOR A

WORK ENVIRONMENTplan office areas with space for employees to collaborate and concentrate

An open floor plan encourages regular collaboration and communication

Common areas for both work and relaxation help employees leave confined work spaces

Teams with access to collaborative areas with whiteboards can brainstorm and plan

more effectively

Page 33: Leading & Inspiring Employees In the Collaborative Economy

COLLABORATIONFRAMEWORK

STRATEGY & TACTICS FOR A

LEADERSHIP & AUTHORITYdistribute decision making evenly across your organization or team

Focus on leadership and inspiration, not top-down management

Help employees focus on achieving comprehensive business goals

Avoid departmental silos, focus instead on integrating teams for a common purpose

Page 34: Leading & Inspiring Employees In the Collaborative Economy

COLLABORATIONFRAMEWORK

STRATEGY & TACTICS FOR A

TECHNOLOGYMEETINGS &

COMMUNICATION

WORK ENVIRONMENTLEADERSHIP &

AUTHORITY

Page 35: Leading & Inspiring Employees In the Collaborative Economy

downloadtoday

Page 36: Leading & Inspiring Employees In the Collaborative Economy

AMY BISHOPSENIOR DIGITAL PR STRATEGIST

www.digitalrelevance.com

w w w . a m y l b i s h o p . c o m@ a m y l _ b i s h o p

Page 37: Leading & Inspiring Employees In the Collaborative Economy

LAUREN GRAYDIGITAL PROJECT MANAGER

w w w . l a u r e n k g r a y . c o m@ l a u r e n k g r a y

www.thevisualbrand.com

Page 38: Leading & Inspiring Employees In the Collaborative Economy

D O W N L O A DSLIDES & FRAMEWORK GUIDE

W W W . S L I D E S H A R E . N E T / A M Y B I S H O P

Page 39: Leading & Inspiring Employees In the Collaborative Economy

Questions?Any