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Get more sales leads with qualified lead generation that works. This short PPT showcases the most effective and cost lead generation strategies to acquire key clients for your SMBs. We are a marketing firm specializing in telemarketing and direct mail campaigns to improve lead generation. We provide verified permission contact information of users in Oracle E-Business suite. Our business email list enables organizations to send personlized communication and create profitable relationships.
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Lead Generation Tips for Software Marketers
Prepared by: Shirley Brandon
Lead Generation: Simplified
Purpose of lead generation is to obtain information about qualified prospects.
More Lead = More Customers
B2B software marketers capture leads for software application or for promoting services. Aim is to expand business, reach new markets, & increase sales
Who are qualified prospects:
B2B marketers target potential prospects include:
– CEOs, CIOs– Decision Makers, Executives– Influencers– Technical Administrators– Managers, Developers– Purchase Managers and more...
Online & Offline Lead marketing
Multi-Channel Marketing : One-to-one Marketing
– Email Promotion, e-newsletters– Telephone & Fax– Direct marketing – mailers, postcards– Website – Organic leads– Paid search – Affiliate Marketing
Email Marketing – How to?
How to build house email list:
Gather opt-in email address from:– Website sign-up– Newsletter subscription– Email promotion– Customer Service– Trade shows
Prospect Information:
Build home grown decision makers list: Details include:
NameCompany Name Business Title Address, ZipCity State, Income, Industry Phone #, Email AddressFax number Web URL Purchase History Dates Of Purchases SIC Code, etc
Email Marketing - Strategies
9-Step Lead Generation process :
Set lead generation objectives Segment customer/prospect baseFind the best customer/prospect – profilingFind the unique service propositionFinalize the most compelling of service/price propositionDecide incentive approachFind the best time to reach usersCraft powerful email subject lines, content & design Test email promotion in various email clients
Email Marketing -
How to build house email list:
Gather opt-in email address from:– Website sign-up– Newsletter subscription– Email promotion– Customer Service– Trade shows
Online Lead Generation - Blueprint
Analyse your B2B sales lead programs:
How to generate leads - Find the apt channel
How to nurture prospects - Follow up process
Identifying qualified leads - Sort and flag
Track results - Progressive follow-up
Email Impact – Targeted Promotions
How to impact customer:
AIM Right
Audience - Target to the right audience Impact - Attractive content, Design Message - Relevant message to the prospect Response - Track email response
Oracle leads for Enterprise segments
Oracle user list can help you: Generate more leads through:
Effective marketing channels Affordable pricing plans More qualified sales leads Get more leads into the pipeline right away Best marketing strategies and tactics Increase the conversion of leads to sales
Push loyalty purchase
Loyalty schemes:
Frequent purchase markets Core product(s) Offer better value than discounts Combo offers -
(C) Oracle User List - Shirley Brandon
About :Oracle User List
We provide verified permission contact information of users in Oracle E-Business suite. Our business email list enables organizations to send personalized communication and create profitable relationships. Our targeted lists are segmented by niche markets: database, middleware, application users and cover all Industry verticals.
Meet: Shirley Brandon
With more than 8 years in online marketing and sales experience, I specialize in lead generation helping companies get more high-quality B2B sales leads.
Prepared for Oracle User List
Reach us at : http://oracleuserlist.blogspot.com/
Revised: 01-Dec-2009
