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©2010 LawClick, Inc. – All Rights Reserved 1 Professional Marketing Strategists www.lawclick.net

Lc Online 20 Minute Presentation

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Page 1: Lc Online 20 Minute Presentation

©2010 LawClick, Inc. – All Rights Reserved

1

Professional Marketing Strategists

www.lawclick.net

Page 2: Lc Online 20 Minute Presentation

©2010 LawClick, Inc. – All Rights Reserved

2

What are your firm’s challenges?

● Generating new clients from print advertising.

● Leveraging your Website to generate new consults.

● Hiring the right provider to get measurable results.

Why do most marketing initiatives fail to meet their return-on-investment (ROI) goals?

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©2010 LawClick, Inc. – All Rights Reserved

Multiple vendors can’t maximize your ROI.

Web Design

Services

SEO Services

Video Services

PPC Services

Search Engines

Tracking Software

Hosting Services Limited

Synchronization& Accountability

Competing Vendor

GoalsDo you want to manage all these diverse relationships and potential failure points?

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©2010 LawClick, Inc. – All Rights Reserved

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LawClick’s Managed Solution Maximizes ROI.Designated Target Market

Website Design

Search Engine

Optimization

Content Services

Video Production

Viral Marketing

Pay-Per-Click

Google & Yahoo

Bids

Affiliate Buys Hosting Performance

TrackingAnalyze & Optimize

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©2010 LawClick, Inc. – All Rights Reserved

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The LawClick Advantage

We build Conversion

Funnels

Calls

EmailsClicks

√ Custom Marketing Boutique

√ Complete Online Solution

√ Proven Lead Generation

Return-on-Investment Driven√

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©2010 LawClick, Inc. – All Rights Reserved

How should you invest your budget?

1. Company Website

2. Search Marketing

3. Online Video

MarketingProfs & Forrester Research 2009 Survey of 656 Senior

Marketing Executives and Directors

Top 3Investments

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©2010 LawClick, Inc. – All Rights Reserved

•Enhanced SEO 1

•Content updates •PPC text ads

•Click Reporting •No metrics•Limited plan

Capability Maturity Model

Website Traffi c

Lead

Generation

Where are you? Where do you want to be?

Level 1

Level 2

Level 3

Level 4

Level 5

minimal results low results moderate/high results

c l i e n t c o n v e r s i o n

high results

•Enhanced SEO 2•PPC banner ads

•Content generation

•Web Analytics

• Site video

•Landing pages

•Form handling •Blogs

•Optimization•KPI tracking

no results

•Web brochure•No traffic promotion

•SEO Warfare•PPC affiliate network

•Viral/SM marketing

•Interactive tools - Visitor surveys

•Email campaigns

•Site merchandizing •Visitor profiling

•Dynamic landing pages

•Advanced Analytics - Competitor analysis - Executive / ROI reporting

•Publishing services

- Continuous improvement •Fundamental SEO•Static content•No marketing plan

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©2010 LawClick, Inc. – All Rights Reserved

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Need a Website Report Card? 10

Conversion Metrics

61

Brand Identity

83

Site Navigation

72

Design

53

Calls to Action

92

Promotions

50

Forms

50

Video

77

Surveys

82

Content

50

SEO67

What is your conversion score?

Page 9: Lc Online 20 Minute Presentation

©2010 LawClick, Inc. – All Rights Reserved

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Does your site convert visitors into clients?

Never underestimate the ability of design to differentiate.David Reyes-GuerraHigh-tech Author

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©2010 LawClick, Inc. – All Rights Reserved

Do you need actionable web content?

Custom articles improve:

● Frequency of content addition

● Keyword density

● Website relevance

● Incoming links

● Search Engine Optimization

Page 11: Lc Online 20 Minute Presentation

©2010 LawClick, Inc. – All Rights Reserved

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Do you need Web Video?

We bring static sites to life.

Go to: www.lawclick.net

Page 12: Lc Online 20 Minute Presentation

©2010 LawClick, Inc. – All Rights Reserved

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Key Reasons You Need Video51 Online video views grew 124% in

2009.2 Users select video 4 to 1 over any other content.3 52% take action after watching an online video ad.4 80% of web video viewers recall the message.Video generates more leads than any other tool.

5

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©2010 LawClick, Inc. – All Rights Reserved

Need a SEO Scorecard?

Report for www.rhhk.com Total Score: 31 / 100

Domain Birthplace: February 1999 (netcraft)Total Incoming Links: 802Total Incoming Links to Home Page: 565Total Incoming Links to Specified URL: 565

Deep link ratio: 29%.EDU Links: 1.GOV Links: 0.DMOZ Links: 0.Yahoo Directory Links: 0Google PageRank: 3Google Cache Date: 2010 – 02-09 14:35:55Links from Unique Domains: 161

http:// Analyzewww.rhhk.com

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©2010 LawClick, Inc. – All Rights Reserved

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Our Pay-Per-Click Delivers√ Powerful ad platforms√ Keyword research & strategies

√ Copy & banners that gets you noticed√ Lower bids costs

High ImpactBanner Ads

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©2010 LawClick, Inc. – All Rights Reserved

Why do you need a Social Media solution?

We build referral networks.

● You need to be part of the conversation

● You need to understand the issues

● You need to be a recognized expert and problem solver

√ 350 million - People on Facebook√ 50% login everyday

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©2010 LawClick, Inc. – All Rights Reserved

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We Track and Trend all Prospect Calls

We insert unique call tracking numbers into your online and traditional ads, your website and social media. We use this crucial performance data to maximize your campaign results.

January February March April0

5

10

15

20

25

30

35

40

45

17

11

25

41

12

28

22

31

15

23

16

27

Pay-per-click Social Media

ZiffTalk® Click-for-Talk Service

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©2010 LawClick, Inc. – All Rights Reserved

Case Study: Pacific NW Family Law Client

Monthly Growth Statistics 07-09Activity Start High Percent Increase

Paid Clicks 525 2642 403.3%Organic Clicks 331 2147 548.6%New Visitors 681 4094 501.2%

Phone Call Inquiries 75 388 417.3%Consults 19 84 342.2%

Retained Clients 8 38 375.0%Client Ratio 46% 87% 89.3%

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©2010 LawClick, Inc. – All Rights Reserved

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Executive Campaign Summary Abbott Jones & Associates, P.S. 

Oct 09 ● Executi ve Campaign Summary                    

                   

Monthly Campaign Change   Total Contacts   Paid Clicks Phone Calls Organic Clicks  

Activities Averages %   Jan 467

Jan 234

Jan 28

  Jan 205

 

Total Contacts 578 551 5%   Feb 502 Feb 245 Feb 35   Feb 222  

Ad Investment $1,500 $1,500 0%  Mar 511   Mar 256   Mar 36   Mar 219  

Cost per contact $2.60 $2.72 -5%  Apr 539 Apr 263 Apr 43   Apr 233  

Paid clicks 287 273 5%  May 553 May 277   May 47   May 229  

Phone calls 55 45.89 20%   Jun 524   Jun 267   Jun 42   Jun 215  

Organic visits 236 233 1%  Jul 558 Jul 272 Jul 46   Jul 240  

  Aug 587 Aug 290 Aug 52   Aug 245  

Benchmarks 2009 2010 2011  Sep 610   Sep 299   Sep 57   Sep 254  

Total Contacts 551   Oct 578 Oct 287 Oct 55   Oct 236  

Paid clicks 273   Nov   Nov   Nov   Nov  

Phone calls 45.9   Dec Growth   Dec Growth   Dec Growth   Dec Growth  

Organic visits 233   Avg 551 18%   Avg 273 17%   Avg 45 64% Avg 233 13%  

       

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©2010 LawClick, Inc. – All Rights Reserved

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Don Powell- Director, Search MarketingDon’s Internet search experience dates back to the early 1990's when the World Wide Web was in its infancy. His first optimization efforts were performed with WebCrawler, AltaVista, Excite and Lycos. When Google, YAHOO! and MSN (now Bing) came to life, Don was an established industry expert.

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©2010 LawClick, Inc. – All Rights Reserved

Mike Dickson – Director, Online Campaigns Mike has over 15 years of industry experience. He has worked for major technology companies HP, Red Hat, and Sun Microsystems. He is a Certified Sun Instructor, Developer, and Programmer. Mike is very entrepreneurial and has a passion for growing companies through his vast Internet and enterprise systems knowledge.

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©2010 LawClick, Inc. – All Rights Reserved

Since 1977, Craig has produced, directed or shot thousands of television and video projects for broadcast, commercial DVD release, concerts, web-casts and corporate conferences. His work has carried him to over 25 countries and 48 States.

Craig Kelly – Director, Video Production

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©2010 LawClick, Inc. – All Rights Reserved

David is an executive and consultant with large corporate and entrepreneurial experience. He has worked in marketing, finance, software and telecommunications, where he increased operating margins through consultation, analysis, optimized processes and business controls.

David Fisher - Director, Media Analytics

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©2010 LawClick, Inc. – All Rights Reserved

Andrea has written for major magazines, including Newsweek, Parade, Saveur, and Entrepreneur. She is a two-time winner of the Outstanding Article Award from the American Society of Journalists and Authors. Her work has won a dozen national and regional writing awards. She has 30+ years of experience.

Andrea Tobias – Director, Copywriting

Holly has written and edited for such publishers as Oxford University Press, Prentice-Hall, Random House, The National Textbook Company and authored articles for The Seattle Times, The Cincinnati Enquirer, The International Examiner, and various magazines. She has 20 years of experience.

Holly Peterson – Senior Editor

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April 12, 2023©2010 LawClick, Inc. – All Rights Reserved

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Chris LutzPresident and CEO

Start paying for marketing that works!

Our senior team of marketing strategists and technologists are committed to your firm’s success.