Latihan asas perniagaan

AKC / INSTAC / NICE CONSULTING GROUP AKC / INSTAC / NICE CONSULTING GROUP OF COMPANIESOF COMPANIES

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LATIHAN ASAS LATIHAN ASAS PERNIAGAANPERNIAGAAN

05 – 09 APRIL 200405 – 09 APRIL 2004

KEMENTERIAN KEMENTERIAN PEMBANGUNAN USAHAWANPEMBANGUNAN USAHAWAN


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FACILITATORSFACILITATORS

Mohd Zarawi DinMohd Zarawi DinHabibullah Ab RahimHabibullah Ab RahimSaiful Adli Abd HamidSaiful Adli Abd HamidHj Azlan AriffinHj Azlan Ariffin

INSTAC Services Sdn BhdINSTAC Services Sdn Bhd

Kuala LumpurKuala Lumpur


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TUJUAN KURSUSTUJUAN KURSUS

1.1. Meningkatkan pengetahuan berkaitan Meningkatkan pengetahuan berkaitan keusahawanan.keusahawanan.

2.2. Memupuk budaya keusahawanan di Memupuk budaya keusahawanan di kalangan peserta.kalangan peserta.

3.3. Membolehkan peserta Membolehkan peserta membuat membuat penilaianpenilaian untuk menceburkan diri dalam untuk menceburkan diri dalam perniagaan.perniagaan.


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Personal Objective:Personal Objective:

1.1. Should I be in business?Should I be in business? Risk takerRisk taker Committed to the businessCommitted to the business Determined, optimistic & Determined, optimistic &

resourcefulresourceful2.2. What business would I be What business would I be

comfortable in?comfortable in? What would I be comfortable What would I be comfortable

in & enjoy doing.in & enjoy doing.3.3. What business could I What business could I

make a profit in?make a profit in?


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Sinopsis ProgramSinopsis Program Mencungkil kekuatan dan kelemahan Mencungkil kekuatan dan kelemahan

keusahawanan dalam diri peserta. keusahawanan dalam diri peserta. Merangka visi dan misi yang jelas. Merangka visi dan misi yang jelas. Kompetensi keusahawanan. Kompetensi keusahawanan. Environmen luaran & dalaman dalam Environmen luaran & dalaman dalam

penyesuaian perniagaan.penyesuaian perniagaan. Latihan mengenalpasti peluang perniagaan Latihan mengenalpasti peluang perniagaan

setempat ‘Macro-Screening’ Perniagaan.setempat ‘Macro-Screening’ Perniagaan. Komponen asas perniagaan: entiti perniagaan Komponen asas perniagaan: entiti perniagaan

dan ‘tools’: apresiasi perakaunan; pengurusan dan ‘tools’: apresiasi perakaunan; pengurusan kewangan dan rancangan perniagaan. kewangan dan rancangan perniagaan.


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Methodologi Methodologi

Lectures & discussion.Lectures & discussion.Simulation & experiential learning.Simulation & experiential learning.Case studies.Case studies.Field work: Macro-Screening.Field work: Macro-Screening.Medium of Instruction:Medium of Instruction:MALAY, MALENGLISHMALAY, MALENGLISH


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ICEBREAKERS: SELF ICEBREAKERS: SELF DISCLOSUREDISCLOSURE

1.1. Identify favorite color. Identify favorite color.

2.2. Identify favorite animal.Identify favorite animal.

3.3. Favorite pekan / town / city.Favorite pekan / town / city. List 3 words that describe it in List 3 words that describe it in 5 mins.5 mins. Perception of others on you.Perception of others on you. How you view yourself.How you view yourself. How you feel about your sensuality.How you feel about your sensuality.


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Takrif UsahawanTakrif Usahawan

““The ability to create and build something from practically The ability to create and build something from practically nothing. It is initiating, doing, achieving and building an nothing. It is initiating, doing, achieving and building an enterprise or organization, rather than just watching, enterprise or organization, rather than just watching,

analyzing or describing one. It is the knack for sensing analyzing or describing one. It is the knack for sensing an opportunity where other see chaos, contradiction and an opportunity where other see chaos, contradiction and

confusion. It is the ability to build a ‘founding team’ to confusion. It is the ability to build a ‘founding team’ to complement your own skills and talents. It is the know complement your own skills and talents. It is the know

hoe to find, marshal and control resources (often owned hoe to find, marshal and control resources (often owned by others) and to make sure you don’t run out of money by others) and to make sure you don’t run out of money

when you need it most. Finally, it is the willingness to when you need it most. Finally, it is the willingness to take calculated risk – both personal and financial – and take calculated risk – both personal and financial – and

then do everything possible to get the odds in your favor”then do everything possible to get the odds in your favor”Timmons, 1994Timmons, 1994


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Kenapa nak jadi usahawan?Kenapa nak jadi usahawan?

Need for achievementNeed for achievement Need for autonomyNeed for autonomy Need for dominanceNeed for dominance Social orientationSocial orientation

FINANCIAL FREEDOMFINANCIAL FREEDOM

Self EfficacySelf Efficacy EnduranceEndurance Market AwarenessMarket Awareness CreativityCreativity FlexibilityFlexibility


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Vision & MissionVision & Mission

I have a dream ….. I have a dream ….. Martin Luther King, Dr Martin Luther King, Dr Mahathir, Mat Jenin.Mahathir, Mat Jenin.

Impian kejayaan Impian kejayaan untuk dicapai suatu untuk dicapai suatu ketika pada masa ketika pada masa hadapan.hadapan.


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Mission Statement:Mission Statement:What business are we in?What business are we in?What values will guide us?What values will guide us?

Vision Statement:Vision Statement:What will success look like?What will success look like?


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Mission StatementMission Statement


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GOAL SETTINGGOAL SETTING

S : Specific S : Specific M : Measurable M : Measurable A : AttainableA : Attainable R : Result not activityR : Result not activity T : Time related T : Time related E : Exciting E : Exciting R : RewardingR : Rewarding


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Mission StatementMission Statement

Asia's first low fare no frills airline to introduce "ticketless" traveling, AirAsia will be unveiling more incentives in the future to encourage more air travel among Malaysians.


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Goal Setting: ExerciseGoal Setting: Exercise

Base Year

10 Years

15 Years

5 Years

Core Business


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Internal ResourcesInternal ResourcesDIRI USAHAWAN

Pendedahan Diri Dorongan

Wawasan Kualiti SumberObjektif


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Pendedahan DiriPendedahan Diri

Characteristics of Entrepreneurs:Characteristics of Entrepreneurs:

Personal Attributes

Technical Proficiency

Managerial Competency

SUCCESSFUL

ENTREPRENEUR


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Key Personal AttributesKey Personal Attributes

High need for achievementHigh need for achievementDesire for independenceDesire for independenceSelf-ConfidenceSelf-ConfidenceSelf-SacrificeSelf-SacrificeEntrepreneurs: Made, not BornEntrepreneurs: Made, not BornEntrepreneurial CareersEntrepreneurial Careers


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Dorongan: WawasanDorongan: Wawasan

Nilai (Diri / Orang Lain)Nilai (Diri / Orang Lain) Imej DiriImej DiriPemikiranPemikiranCita-citaCita-citaHarapanHarapanMasa HadapanMasa Hadapan


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Dorongan: KualitiDorongan: Kualiti

1.1. Knowledge / EducationKnowledge / Education

2.2. Skills & Proficiency:Skills & Proficiency: Technical ProficiencyTechnical Proficiency Managerial CompetenciesManagerial Competencies

3.3. Entrepreneur competenciesEntrepreneur competencies


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Technical & ManagerialTechnical & Managerial

Technical ProficiencyTechnical Proficiency:: Strong technical skillsStrong technical skills Willing to gain additional skills as neededWilling to gain additional skills as needed Lifelong learningLifelong learningManagerial CompetenciesManagerial Competencies Strong action competencyStrong action competency Planning & administration competencyPlanning & administration competency Teamwork competencyTeamwork competency Communication competencyCommunication competency


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Entrepreneur CompetenciesEntrepreneur Competencies

1.1. Taking new initiativesTaking new initiatives2.2. Exploring opportunities & taking advantage of themExploring opportunities & taking advantage of them3.3. Persevering in accomplish tasksPersevering in accomplish tasks4.4. Always looking for informationAlways looking for information5.5. Improving quality of work & productImproving quality of work & product6.6. Keeping commitmentsKeeping commitments7.7. Trying to improve capacity at all level of enterpriseTrying to improve capacity at all level of enterprise8.8. Systematic planningSystematic planning9.9. Solving problems quicklySolving problems quickly10.10. Self confidenceSelf confidence11.11. Ability to influence others Ability to influence others


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Kompetensi KeusahawananKompetensi Keusahawanan

1.1. IdentificationIdentification

2.2. Self-evaluationSelf-evaluation

3.3. ExperimentExperiment

4.4. ReinforcementReinforcement

5.5. Application in BusinessApplication in Business


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Entrepreneur’s ProfileEntrepreneur’s Profile

Need for AchievementNeed for Achievement Need for AutonomyNeed for Autonomy Need for DominanceNeed for Dominance Social orientationSocial orientation Self efficacy EnduranceSelf efficacy Endurance Market awarenessMarket awareness CreativityCreativity FlexibilityFlexibility


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Dorongan: SumberDorongan: Sumber PeluangPeluang Peralatan & mesinPeralatan & mesin PekerjaanPekerjaan KewanganKewangan TanahTanah MasaMasa BangunanBangunan Bahan MentahBahan Mentah KeluargaKeluarga Rakan-rakanRakan-rakan NetworkingNetworking PasaranPasaran


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ACHIEVEMENT / RESULTS ACHIEVEMENT / RESULTS ORIENTATIONORIENTATION

Achievement / Results Orientation:Achievement / Results Orientation:Focusing efforts on achieving excellent work Focusing efforts on achieving excellent work outcomes. consistent with the vision. outcomes. consistent with the vision.

Sets and persuasively communicates a clear vision. Sets and persuasively communicates a clear vision. Demonstrates, a commitment to the vision; Demonstrates, a commitment to the vision; Is willing to do what it takes to accomplish the vision Is willing to do what it takes to accomplish the vision Staff achievement and goal oriented and who do what it Staff achievement and goal oriented and who do what it

takes to succeed. takes to succeed. Motivated to build a successful venture and to be an Motivated to build a successful venture and to be an

entrepreneur. entrepreneur. Willing to shift roles in order to achieve successWilling to shift roles in order to achieve success Recognizes the importance of, and puts in place, good Recognizes the importance of, and puts in place, good

business processes and practices.business processes and practices.


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INITIATIVE / PERSEVERANCEINITIATIVE / PERSEVERANCE: :

Anticipating and dealing with problems and issues Anticipating and dealing with problems and issues in a persistent manner;in a persistent manner;

seizing opportunities that arise and going beyond seizing opportunities that arise and going beyond what is expectedwhat is expected

Seeks out and exploits business opportunities as they Seeks out and exploits business opportunities as they arise. arise.

Is persistent and tenacious when dealing with problems Is persistent and tenacious when dealing with problems or challenges or challenges

Looks for innovative ways around obstacles or barriers. Looks for innovative ways around obstacles or barriers. Willing to operate with limited infrastructure, equipment, Willing to operate with limited infrastructure, equipment,

resources etc. to achieve success in the long term. resources etc. to achieve success in the long term.


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CONTINUOUS LEARNING & CONTINUOUS LEARNING & SELF-DEVELOPMENTSELF-DEVELOPMENT: :

Assessing strengths and weaknesses in ongoing Assessing strengths and weaknesses in ongoing self-developmentself-development

Seeks to understand all aspects of creating and Seeks to understand all aspects of creating and sustaining a successful enterprise sustaining a successful enterprise

Takes courses and seeks experience to gain Takes courses and seeks experience to gain understanding of all aspects of the business. understanding of all aspects of the business.

Seeks out, and is willing to take, guidance from others Seeks out, and is willing to take, guidance from others Knows own limitations and when to seek expert advice. Knows own limitations and when to seek expert advice. Trusts in others and is willing to give up some control in Trusts in others and is willing to give up some control in

order to compensate for own limitations. order to compensate for own limitations.


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SELF-CONFIDENCESELF-CONFIDENCE: : Possessing a realistic confidence in one’s abilitiesPossessing a realistic confidence in one’s abilities Is motivated to achieve goals Is motivated to achieve goals Is confident in his/her abilities and willing to take risks.Is confident in his/her abilities and willing to take risks. Willing to make decisions independently. Willing to make decisions independently. Is invigorated by a sense of independence and control. Is invigorated by a sense of independence and control. Is confident in own abilities to overcome obstacles / Is confident in own abilities to overcome obstacles /

barriers. barriers. Remains effective, energetic and inspiring to others Remains effective, energetic and inspiring to others

despite obstacles and challenges. despite obstacles and challenges.


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INTERPERSONAL AND TEAM-INTERPERSONAL AND TEAM-BUILDINGBUILDING

Networking: Cultivating a network of Networking: Cultivating a network of contacts as sources of information, advice contacts as sources of information, advice and support.and support.

Pursues the development of contacts to expand Pursues the development of contacts to expand opportunities. opportunities.

Actively and continuously seeks opportunities to Actively and continuously seeks opportunities to promote business and increase visibility promote business and increase visibility

Quickly and easily builds networks and personal Quickly and easily builds networks and personal relationships. relationships.


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COMMUNICATION / IMPACT AND COMMUNICATION / IMPACT AND INFLUENCEINFLUENCE::

Gaining support from others for ideas, proposals Gaining support from others for ideas, proposals and solutions through effective communication and and solutions through effective communication and action.action.

Makes effective presentations, targeting message and Makes effective presentations, targeting message and language of communication to the audience. language of communication to the audience.

Describes a compelling vision for the organization (i.e. Describes a compelling vision for the organization (i.e. translates the organizational vision into terms others translates the organizational vision into terms others understand). understand).

Uses language that is targeted to the audienceUses language that is targeted to the audience Translates research into business terms, as required Translates research into business terms, as required

(e.g. cost / benefit analysis; return on investment). (e.g. cost / benefit analysis; return on investment).


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INTERPERSONAL RELATIONSINTERPERSONAL RELATIONS: :

Interacting effectively with others, Interacting effectively with others, maintaining relationships and producing win-maintaining relationships and producing win-win results among people.win results among people.

Trusts others to invest themselves in the venture Trusts others to invest themselves in the venture Is genuine and authentic; builds trust with staff, Is genuine and authentic; builds trust with staff,

client, contacts, etc. client, contacts, etc. Negotiates effectively with others, seeking “win / Negotiates effectively with others, seeking “win /

win” outcomes win” outcomes Recognizes that business success is as much Recognizes that business success is as much

dependent on dealing effectively and fairly with dependent on dealing effectively and fairly with others as it is on the technology others as it is on the technology


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TEAMWORK / TEAM BUILDINGTEAMWORK / TEAM BUILDING: :

Building, leading and working effectively within work Building, leading and working effectively within work teams.teams.

Builds teams comprised of the right skills Builds teams comprised of the right skills Understands strengths and weaknesses of team Understands strengths and weaknesses of team

members members Works to overcome barriers to team effectiveness Works to overcome barriers to team effectiveness Invests in the team (e.g. through learning, coaching, etc.) Invests in the team (e.g. through learning, coaching, etc.)

to make sure members can succeed to make sure members can succeed Is sensitive to the needs, frustrations, interests and Is sensitive to the needs, frustrations, interests and

issues of each team member issues of each team member


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BUSINESS FOCUSBUSINESS FOCUS Business Understanding / Client FocusBusiness Understanding / Client Focus: : Setting direction and operating with an understanding of the Setting direction and operating with an understanding of the

industry or economic sector; industry or economic sector; Focusing efforts on bringing value to the customer.Focusing efforts on bringing value to the customer. Conducts market studies to understand how technology meets Conducts market studies to understand how technology meets

business needs business needs Sees business need and/or market niche and seeks to fill it Sees business need and/or market niche and seeks to fill it Seeks feedback on commercial potential of products/solutions Seeks feedback on commercial potential of products/solutions Understands that it is the bottom line that drives business, not the Understands that it is the bottom line that drives business, not the

technology technology Seeks input and feedback from clients, and adjusts Seeks input and feedback from clients, and adjusts

technology/products/ services to meet their evolving needs technology/products/ services to meet their evolving needs


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Ten Traits of theTen Traits of thesuccessful entrepreneursuccessful entrepreneur

1.1. Goal drivenGoal driven. . 2.2. Customer focusedCustomer focused. . 3.3. Team orientedTeam oriented..4.4. Skills orientedSkills oriented. . 5.5. Techno-knowledgeableTechno-knowledgeable. . 6.6. Global thinkingGlobal thinking. . 7.7. Flexible minded.Flexible minded. 8.8. Bottom-line oriented.Bottom-line oriented. 9.9. Socially responsible.Socially responsible. 10.10. Future oriented.Future oriented.