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Latest SEO Trends and
News in 2016 Digitise My Business
1/58 Kishorn Rd, Mount
Pleasant, WA 6153
0499 735 404
Every year, SEO specialists, webmasters, and business owners monitor trends
and find ways to keep up with the changes that are happening in the digital
marketing landscape. This year, there is so much in store for them.
Here are some of the latest news, trends, and developments in the world of
SEO.
Google Accelerated Mobile Pages
Earlier in March, Google announced one of their newest updates, the
Accelerated Mobile Pages or AMP. This feature aims to improve the user
experience by increasing the loading speed of pages containing articles by up
to four times. This means readers can access content easily and publishers
can reduce bounce rate. Websites with blog pages, particularly those that are
responsive, can greatly benefit from this update.
Authority Signals on New Pages
Google recently confirmed that authority signals on new pages help the
search engine determine where those pages will rank on SERPs. John Mueller
said Google actually reads the content and understands the context of the
website to get started with the new page in a search. This shows that when it
comes to ranking, it’s about both the individual page and the site overall.
Google's New Webmaster Blog Warning
On a recent Webmaster blog, Google reminded both the bloggers and the
companies that send products to bloggers for review to stay compliant with
Google Webmaster Guidelines. The search giant wants the bloggers to do the
following:
No follow links
Discuss the reason behind writing the review
Ensure that the content is unique and useful
Google Analytics 360 Suite
Google unveiled Google Analytics 360 Suite, a solution designed for enterprise-
level companies. The package includes products that large businesses can use
altogether or individually. It aims to simplify the process of unifying and
syndicating marketing and advertising data across multiple channels. With the
help of their SEO service provider, big companies can better understand how
the suite works.
All of this happened just in the middle of the first quarter. There’s a lot more to
expect, as Google and other big names in the industry continue to innovate and
find better ways to improve online search.
Resources:
https://www.dmb.com.au/seo-services
http://searchengineland.com/google-analytics-360-suite-launch-audience-
dmp-
244713?utm_campaign=socialflow&utm_source=twitter&utm_medium=social
https://www.seroundtable.com/google-confirms-site-wide-signals-for-new-
pages-21772.html