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KVTT 1110AM 11061 Shady Trail, Dallas, TX 75229 PH: 214‐351‐6655

Expose your business to North Texas with the NEW KVTT 1110AM “THE TRUTH”

KVTT 1110AM – Who We Are

KVTT 1110AM is a Christian News/Talk Radio Station faithfully serving the DFW area for over 33 years. We are your source for news and current events, with many popular life enriching ministry programs for you to enjoy. We also provide great Contemporary Christian music to brighter your day through “The Stream” Praise and Worship streaming. We remain dedicated to offer a biblically based worldview, taking a stand for your values and family!

Why KVTT 1110AM “THE TRUTH”

KVTT has a large and loyal audience throughout North Texas that tune into 1110AM at specific times for specific programs. By sponsoring these program, your advertising message is reaching a mass audience – the SAME TIME EVERY DAY! KVTT uses professional voice talent to record your spot. We will revise your announcements until you are satisfied, and will even rotate multiple announcements, each designed around a particular target audience.

Demographics

Age 25 – 54

Marital Status Married with Children (More than 2 customers per household)

Income Annual Average Household > $75,000 (more discretionary spending on your product!)

Homeowners 76% Own Their Residence (Needing your products & services!)

Occupation Varied with strong entrepreneurial tendencies (DFW Business professionals)

Listener Profile Christian; Fiscal and philosophical conservatives with higher educational attainment; Family and Civic Minded (Responsible spenders with higher

credit scores who will spreak the word about your business)


Our Visibility

KVTT offers a wide selection of proven resources delivering 50,000 watts of power on the 1110AM Signal, streaming KVTT.com, Facebook, Twitter, in house e‐blasts, and the newest addition to our product line‐up, IPHONE APP!


The Faces Behind KVTT

Sharon Reagan Account Executive

John McLain Production Manager

Bryan Reeder Program Director

Doug Price General Manager

Jeff Collins Promotions Director

Brandi Dalton Donor Relations Director

Christina Sims On Air Host

Heather Sparger Accounting and Human

Resources Director


Advertising – KVTT Standard Rates

As an Independently owned radio station, we offer great value for your advertising dollars, since we are not subject to the dictates of larger broadcasting entities.

Advertising Description Rate 10 Second On Air $18.00 30 Second On Air $75.00 60 Second On Air $125.00 Prime Web Banner $500.00

Rotating Web Non‐Prime Banner $300.00 Live On‐Air Mentions @ 30 and 50 Second Breaks

“Staged Live” On Air Mentions/Testimonials We are pleased to offer a 45% discount for approved ministries.

Guarantee of Commitment

Welcome to KVTT 1110 “The TRUTH” You have my personal commitment of devotion to remain accessible, attentive, and responsive, as to ensure the highest level of professionalism from KVTT. Furthermore, my direction to the staff is to vastly over‐deliver with anything we do. I am absolutely determined to achieve a reputation in the Dallas/Fort Worth for delivering more value than any other radio station in the market! I am honored to be working with you. Sincerely, Nick Francionie KVTT 1110AM [email protected]


Guarantee of Commitment

Welcome to KVTT 1110 “The TRUTH” You have my personal commitment of devotion to remain accessible, attentive, and responsive, as to ensure the highest level of professionalism from KVTT. Furthermore, my direction to the staff is to vastly over‐deliver with anything we do. I am absolutely determined to achieve a reputation in the Dallas/Fort Worth for delivering more value than any other radio station in the market! I am honored to be working with you. Sincerely, Sharon Reagan KVTT 1110AM [email protected]


Contemporary Christian Radio:

Good for Families and Good for Business!

The Fastest Growing Format in the DFW

Contemporary Christian Music (CCM) is the fastest‐growing segment of the music industry. Along with Hispanic, Christian is one of the few genres that are actually growing. (Radio and Records Magazine).

• CCM has an 80% increase in sales in the last 10 years growing 125% in 2004 alone (Recording Industry Association of America and Nielsen Media Research).

• For every 10 Country albums sold, 7 Christian albums are sold. Many feel that CCM radio is experiencing the same kind of stunning growth that Country saw in the 80s and 90s. In fact, nearly half of Americans are tuning into CCM including about 40% of the listeners who do not regularly attend church services (National Religious Broadcasting and Media Mark Research, 2006).

Values‐Oriented, so Family‐Friendly

CCM radio listeners are conservative and have higher educational attainment, higher incomes, two‐parent families, strong entrepreneurial tendencies, larger families, greater single‐family home ownership. The format is values‐oriented which makes it family‐friendly, so everyone in the family can listen to it which gives parents a worry‐free format for their kids.

• The average CCM listener is more likely to be married (67% which is 18% higher than the national average) which gives couples a greater household income with more money to spend (58% more likely to have annual household income greater than $75,000) 28% of the listeners have 2 or more children under 17 living at home which is 17% higher than the national average. The listeners are more socially active with church, civic organization which gives them more opportunity to give your business “word of mouth” advertising. They are more fiscally conservative making them more responsible spenders who manage their money well and have higher credit scores. 43% more likely to have a college degree and 40% have savings in mutual funds which is 23% greater than the general population and 76% of listeners are homeowners (Scarborough Research).

• 48% above the national average to have made personal online purchases and 47% above the national average to have made business online purchases (Media Mark Research, 2006).

• 9% more likely to have plans to purchase a new car in next 12 months with a 75% greater likelihood to purchase a min‐van (Scarborough Research).

CCM really resonates with listeners because it’s more than music. It’s a mission. The entire format is based on the life commitment and set of core values that our listeners live by. This permeates everything that happens on‐air. These are family‐friendly values. How many other formats can truly be enjoyed by the whole family? Much of Adult Contemporary and Country are not kid‐safe anymore. CCM music is...and always will be.

Christian families tend to be larger than the national average which sparks off a spectrum of buying trends and demographic advantages by the fact that listeners are more likely to be married and are much more likely to have children. Larger families mean greater tendencies to purchase more groceries, cars, insurance, healthcare, apparel, entertainment and restaurant visits.


Loyalty is Good News for Advertisers

CCM generates impressive time‐spent‐listening and inspires an uncommonly high degree of listener loyalty. After all, CCM listeners are deeply into "their" music in a way that traditional format audiences are not.

• 71.8% of CCM radio listeners prefer to buy from a business that advertises on Christian radio. In addition, 62% of these listeners will go out of their way to do business with advertisers on Christian radio. 77% of listeners purchase products from the advertisers they hear on their station. (Simmons Market Research)

• 57% of the CCM radio audience believes the ads on CCM radio show a truer picture of the product being advertised. (Soma Communications)

• Nearly 64% of CCM radio listeners say that ads on Christian radio make them want to buy what’s in the ad compared with 33% of radio listeners from all formats combined. (Soma Communications)

• Christian radio has listeners’ attention! With Christian music, listeners tend to pay attention to the lyrics, meaning advertiser’s messages find attentive ears. Only Talk Radio can make a similar claim (Soma Communications).

• 39% above the national average listen to the radio in their cars on the weekdays (Media Mark Research, 2006).

The Advertising Experts Favorite Demographic

In several large markets, the format is actually #1 with the most coveted purchase‐power demographic, Adults 25‐54, who are the most active consumers (National Religious Broadcasting and Media Mark Research, 2006). Women pay 61% of all bills and write 80% of all household checks and make purchasing decisions as follows:

94% of Home Furnishings

92% of Vacations

80% of Home Projects

51% of Consumer Electronics

60% of Automobiles

89% of New Bank Account to Open

80% of Healthcare

(Taken from marketing expert Tom Peters’ book, Re‐imagine.)

• 65% of Christian radio listeners are women, the highest concentration of any radio format. (Simmons Market Research)

• Among all general market‐advertising mediums, Christian radio has the highest concentration of women in its audience. (Simmons Market Research)

• Because of the concentration of females, if women buy it, Christian radio listeners buy even more (remember…women write 80% of all checks in America).

The bottom‐line is Christian radio appeals to women. Where women are shopping, you see other advantageous trends especially when it comes to groceries, apparel and shoes, drug stores, physicians, discount and department stores, household products and services, and jewelry.


Our Trusted Partners


A Few of Our Ministry Friends


Our Programming – Monday through Friday

TIME PROGRAM HOST 12:00 AM Telling the Truth Stuart, Jill, and Pete Briscoe 12:30 AM Leading the Way Michael Youssef 1:00 AM Life Lessons Steve Schell 1:30 AM Living Way Jack Hayford 2:00 AM Precepts for Life Kay Arthur 2:30 AM The Active Word Bob Coy 3:00 AM Revive Our Hearts Nancy Leigh DeMoss 3:30 AM A New Beginning Greg Laurie 4:00 AM Renewing Your Mind R.C. Sproul 4:30 AM Thru the Bible J. Vernon McGee 5:00 AM A New Beginning Greg Laurie 5:30 AM Living Way Jack Hayford 6:00 AM Precepts for Life Kay Arthur 6:30 AM KVTT Sunrise L.B. Lyon, Bryan Reeder, Dawn Henderson 8:00 AM Telling the Truth Stuart, Jill, and Pete Briscoe 8:30 AM Leading the Way Michael Youssef 9:00 AM Life Lessons Steve Schell 9:30 AM Revive Our Hearts Nancy Leigh DeMoss 10:00 AM The Active Word Bob Coy 10:30 AM A New Beginning Greg Laurie 11:00 AM Renewing Our Mind R.C. Sproul 11:30 AM Thru the Bible J. Vernon McGee 12:00 PM Enjoying Everyday Life Joyce Meyer 12:15 PM Renewal 12:30 PM Telling the Truth Stuart, Jill, and Pete Briscoe 1:00 PM Point of View Kerby Anderson and Penna Dexter 3:00 PM Chris Fabry Live Chris Fabry 4:00 PM The Journey Tom Dooley 6:00 PM The Active Word Bob Coy 6:30 PM Renewing Your Mind R.C. Sproul 7:00 PM Thru the Bible J. Vernon McGee 7:30 PM Precepts Kay Arthur 8:00 PM Telling the Truth Stuart, Jill, and Pete Briscoe 8:30 PM Leading the Way Michael Youssef 9:00 PM Living Way Jack Hayford 9:30 PM Life Lessons Steve Schell 10:00 PM Revive Our Hearts Nancy Leigh DeMoss 10:30 PM A New Beginning Greg Laurie 11:00 PM Chris Fabry Live (Repeat) Chris Fabry


Our Programming – Weekends

SATURDAY TIME PROGRAM HOST

12:00 AM The Stream Praise& Worship 1110AM KVTT 7:04 AM God’s Great Outdoors Gerry Caillouet 7:30 AM Breakpoint this Week Chuck Colson and Mark Early 8:03 AM KVTT This Week L.B. Lyon 8:30 AM The Stream Praise & Worship Christina 11:00 AM Talking It Over Janet Parshall 1:00 PM The Stream Praise & Worship 1110AM KVTT 3:03 PM The Weekend Journey Tom Dooley 6:00 PM Unshackled Pacific Garden Mission 6:30 PM The Stream Praise & Worship 1110AM KVTT

SUNDAY

TIME PROGRAM HOST 12:00 AM The Stream Praise& Worship 1110AM KVTT 5:00 AM Sunday Morning Praise & Worship Butch Bentley 10:00 AM The Word Unleashed Tom Pennington 10:30 AM The Active Word Sunday Bob Coy 11:00 AM Thru the Bible Sunday J. Vernon McGee 12:00 PM Renewing Your Mind Sunday R.C. Sproul 12:30 PM Praise & Worship Butch Bentley 4:00 PM The Word Unleashed Tom Pennington 4:30 PM Unshackled Pacific Garden Mission 5:00 PM The Stream Praise & Worship 1110AM KVTT