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KRAVE JERKYSeptember 22nd, 2011

Advanced Entrepreneurship

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Click to edit Master title styleWhat we thought?

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DEN Kiosk OAK Kiosk

Ferry Building Retail Concept

Key Partners-Transactions: Paypal, Visa, Mastercard- Channel to Consumer: HSN, Safeway, Flash sale sites (Woot, Joss & Main, Fab)- Public Relations Firm - Glodow Nead- Manufacturer

Key Activities- New distribution channels- In-store demos- Formal customer supportservice- Social media leverage

Value Prop- Unique package- Quality of meat- Health benefits of jerky (✔)- -Snack taste (✔)

Cust. Relations- Branding- Customer education- In-store demo- Frequent buyer program

Cust. Segments- Athletes (✔)- Gourmet food enthusiasts- Purposeful eaters (✔)- Vegetarian Jerky- Female segment (✔)

Key Resources- Direct to store delivery- National distribution

Channels- Direct to consumer – web- Vending machines- Specialty stores (Cost Plus)- Supermarkets- Krave Jerky Stores- Kiosks

KRAVE CANVAS SUMMARY

Cost Structure- Slotting Fees- Temporary price reduction,Scan based discount- In-store demo- $19m target market

Revenue Stream- $5.95

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Click to edit Master title styleWhat did we do?

• Channels – Analyzed Kiosk– Researched retail concept– Wayne Woo – VMG – Kehe – National distributor

• Manufacturing– Leveraged– 3 aggressive campaigns

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Click to edit Master title styleKey Learning's & Takeaways

1. Kiosk Concept seems viable- Analysis requires about 70-100 bags per 10 hour day (30 day month)- 7-10 bags/ hour

2. Cost of travel essential concept - $12.50- Krave blanket, lip balm, jerky- http://www.pinnaclepromotions.com/promotional-

product/Fleece-Travel-Custom-Blanket/1066/15271/

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Click to edit Master title styleSEGWAY TO CHANNEL STRATEGY

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KRAVE JERKY

Thank-you!And …. try a bag of jerky today.