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CONTENT MARKETING IN WARGAMINGKirill Oreshkin, Head of Video Team
ABOUT
Привлечение аудиторииAcquisition audience
Audience retention
Monetization
WHO
MARKETERS
WHY
COMPETITION!
NEED HELP
CONTENT MARKETING
Joe PulizziFounder of Content Marketing Institute
Joe PulizziFounder of Content Marketing Institute
"Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action"
The Goal isn’t to be Good at Content
The Goal is to be Good at Business Because of Content
Brand Awareness
GoalsGOALS
Thought Leadership
Acquisition
RetentionLoyalty
Re-engagement Monetization
BEST PRACTICES
Best Practices in Content Marketing
• Персона• Персонализация• Кастомер Джони• Кастомер фокус• Рассказывание истории
Persona vs Target Audience
• Персона• Персонализация• Кастомер Джони• Кастомер фокус• Рассказывание истории
Persona vs Target Audience Personalization
Customer Journey
Customer Focus
Telling Stories
ACQUISITION
WHAT WG DOES?
YOUTUBE PRE-ROLLS
GAMEPLAY TV ADVERTISING
MONETIZATION
HOW TO
WHAT WG DOES?
EMOTIONAL INVOLVEMENT
RETENTION
WHAT WG DOES?UPDATE REVIEWS
WHAT WG DOES?
SHOWS FOR COMMUNITY
WHAT WG DOES?
ENTERTAINMENT
WHAT YOU CAN DO
WHAT WG DOES?
Be this guy!
Memorable Characters
WHAT YOU CAN DO
Charismatic Developers
WHAT YOU CAN DO
Explain your monetization system
Как и зачем платить?
Grow UGC
Как и зачем платить?CONTENT IS VERY POWERFUL
Thanks!
Q&A
