Presentation on retail management

BYKIRAN SAWANT RANIT MHATRE

SACHIN NAGARGOJE

Type Private company

Industry Retail

Founded 1999

Headquarters Mumbai, Maharashtra

Area served India

Key people Micky Jagtiani, Chairman & CEO

Products Department store

Introduction of Lifestyle

• Lifestyle International (P) Ltd, part of the prestigious Dubai based Landmark Group, started its operations in India with the launch of the first Lifestyle store in Chennai in 1999. In little over a decade’s time, Lifestyle has established itself amongst the leading retail companies in India.

• Positioned as a youthful, stylish and a vibrant brand, Lifestyle Departmental stores offers its customers not just the ease of shopping but also an enjoyable shopping experience. Each Lifestyle store brings together five concepts under one roof – Apparel, Footwear, Children’s Wear & Toys, Furniture & Home Furnishings, Beauty & Fashion Accessories - offering a convenience of a one-stop shop and a wide choice of national & international brands.

• Lifestyle Stores started as Lifestyle stores in Chennai and Mumbai . Then spread to all major stores in over a Decade. It got a very strong competition from Pantaloons Retailer in starting year.

• But now has become made itself as a major Retail Stores chain due to its such as factor pricing, Good location and International contemporary stores look. It started from a Two stores as of 2012 it has now operate more than 75 Stores

Store format ( department)

• A departmental store is a large retail trading organization. It has several departments, which are classified and organized accordingly. Departments are made as per different types of goods to be sold.

• Self selection

CLOTHING1. WOMEN2. MEN3. CHILDREN

FOOTWEAR, HANDBAGS & TRAVEL4. MEN5. WOMEN6. CHILDREN7. HANDBAGS8. TRAVEL

BEAUTY & FASHION ACCESSORIES1. WATCHES2. PENS3. SUNGLASSES4. JEWELLERY5. ACCESSORIES6. BEAUTY

CHILDREN7. APPAREL8. TOYS9. SCHOOL & STATIONERY

HOME CENTRE10. FURNITURE11. SOFT FURNISHINGS12. HOMEWARE13. ACCESSORIES14. MODULAR KITCHENS

Store Design & Entrance

• The store design and layout tells a customer what the store is all about• It is a very strong tool in the hands of the retailer for communicating and creating the

image of the store in the mind of the customer .• The environment which is created in the retail store is a combination of the exterior

look of the store and the store interiors.

Store Marquee

Store Design

1.Exterior Store Design2.Interior Store Design (lifestyle)Atmospherics

• Lifestyle is a chain of exclusive specialty stores providing a truly international shopping experience through world-class ambience, customer facilitation and clearly differentiated product presentation.

• stores have established themselves as preferred shopping destinations in the prime shopping districts across the country.

• Lifestyle, customers can browse at ease and shop in a relaxed and pleasing atmosphere. Every Lifestyle store offers an international retailing ambience, reflecting the most present trends in store design, thereby creating a splendid backdrop for the premium offering.

Layout • The last element which is integral to the internal look of the store is the store layout • A layout is like a plan for the store it is meant to aid movement and flow of customers,

so that they move through the entire store .

Circulation plan

Layout

Types of services• Home centric gift voucher– Gift the freedom of choice – Vouchers available: Rs 500/ 1000/2500/5000

• Quality & warranty– Furniture made by best material– Each piece of furniture is tested for durability and strength– Comes with 1 year warranty against any manufacturing

defect• Loyalty programs– The inner circle program offers exclusive rewards and

privilege to its members– Earn reward points every time you shop at home centre

Exclusive Brands• Code • Fame Forever• Juniors • Forca• Melenga

Other Brand

• Celio• Being Human• Adidas• Proline• Kappa• Jack and Jones• Tommy• Arrow• Lee• Blackberrys• Park Avenue• Spyker

• Wrangler• Pepe jeans• Killers• Spaces• Peppermint• Barbi• Ginny and Jonny• Woodland• Catwalk• Puma• Nike• Cat• Clarks

• The location of various departments• The location of various products within the department( creation of planograms)

planograms

Impulse Buying

Product Category

• Clothing– Men– Women– Children

• Home Centric– Furniture– Soft furnishing– Home were– Accessories– Kitchen

• Footwear , Handbags and Travel– Men– Women– And children

• Beauty and fashion – Watch– Jwellery– Pen– Sunglasses

Sales Person

• Qualification Required: – Min Graduation is required and more.

• Language:– English, Hindi and Marathi.

• Dress Code:– As per company given– Blue shirt and Dark blue pant.