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KindWhaleMicropayments and Data Collection -
A New Revenue Paradigm for Content Creators
Great journalism deserves a great reading experience
At KindWhale, our mission is to help digital publishers build dedicated audiences, and sustainable revenue.
2 common monetization models exist today
Ads Paywall (Premium)
The decline in ad revenue for digital publishersAdvertising revenue for all of America’s newspapers fell from $63.5 billion in 2000 to about $23 billion in 2013, and continues to fall.[1]
New York Times Financial Data[2]
[1]:http://csweb.brookings.edu/content/research/essays/2014/bad-news.html#[2]:New York Times SEC filings
Digital ads are looking increasingly tenuous
$21.8 Billion Missed Publisher Revenue in 2015
Due to Ad Blocking
45 Million Users in the US
Blocking Ads Every Month
48% Growth in the Global use of Ad Blocking
Year after Year
Ad experience is becoming hugely disruptive and annoying. As a result, more and more people are blocking ads.
The online ad industry, and the publications that rely on it for revenue are at a watershed point because ad blocking has diminished the impact ads have online.
Source: https://pagefair.com/blog/2015/ad-blocking-report/
The paywall model is falteringThey require readers to pay monthly fees for entire websites.
Readers don’t want to manage too many subscriptions and they are not ideal as readers consume information from disparate sources.
Abandoned Paywall Initiatives[1]:
[1]: https://en.wikipedia.org/wiki/Paywall
Journalism used to be valued for its content instead of its click through rate
KindWhale wants to help digital publishers establish a HEALTHY revenue stream.
The Pay-Per-Article Model
A way for readers to get access to premium articles without having to sign up for another platform!
Allows publishers to offer readers access to otherwise exclusive content for a nominal fee
It’s time to take another look at Micropayments!
Ad free content via KindWhale puts the power back in the hands of the publisher to improve reading experience for their audience.
One Click to Content for Any Premium Read
All Across The Web!
We are not a platform. We are a technology.We have developed a solution that works within the publisher’s site.
When readers land on a premium article, they log in
with their social account.
Readers define their max spend per month
A Few cents get deducted every time the reader clicks on any KindWhale powered
article.
Readers now expect a seamless experienceOne click to contentOne click to pay and read, right within the publisher’s page!
Persistent User IdRemembers returning users across multiple devices.
Anywhere, real timeWorks where the audience already spends their time. Social media, content curation platforms -- you name it! .
Value prop for publishers
Develop loyal audiences by offering premium content at an affordable rate.
Prevents cannibalization from subscribers by integrating with any paywall software.
Easily implement KindWhale on any article, publication at scale.
KindWhale flow inherits the look and feel of the publisher and encapsulates the content experience.
Easy to integrate via a snippet of KindWhale javascript
Advanced features for publishers
Machine learned dynamic pricing on content pages
Our pricing engine is adaptive based on many attributes including changing market conditions, geographic location of the user and content type.
Scalable to millions of users
Our technology is built to scale to millions of users from day one.
Secure and easy to pay
Integrated with Google Wallet, Braintree & Apple Pay so that users can top up their wallet with a single click!
Deep audience insights
Behavioral Data
Payment Data
Demographic Data
Rich behavioral user data based on a persistent identifier.
Reader Identity Record
Content Pages
Social
Local Pricing
Geographic location
Payment History
Conversion Rate
Lifetime Value
Share statistics
Renewal value
Customer moments
Usage metrics
Ad block metrics
The Micropayment Economy Is HereLet’s change the way people pay for journalism
“Anything that makes it easier for customers to buy and pay for professional journalism is a good thing. Anything that takes the friction out of paying for quality journalism, we have to support as an industry.”
Katie Vanneck, WSJ
Ravi Somaya, New York Times
“...the ability for readers to quickly buy individual articles with a minimum of form-filling, have long been a hope for a beleaguered news industry struggling to make ends meet online ”
What makes us unique?
A system that unifies all publishers and is easy to adapt for users. A one stop shop for users to pay for any content.
A top outlet for every major publisher that wants to monetize and provide their premium users with a distraction free experience.
The most advanced social media-aware system for publisher content.
KindWhale Founders
Mansi ParikhProductIAS / Ad Tech
Aditya PrasadEngineer / ArchitectGoogle, Amazon, Oracle
Urvish ParikhEngineer / ML / AIMicrosoft
