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Blake Felson Eric LeDuc Teo Tertel Soe Hlaing IBUS 815: International Business in China

KFC's International Business Strategy in China

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Presentation for my MBA International Business course in July 2010. Showed how a U.S. company (KFC) is expanding in a developing country (China).

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Page 1: KFC's International Business Strategy in China

Blake FelsonEric LeDucTeo Tertel Soe Hlaing

IBUS 815: International BusinessJuly 8, 2010

in China

Page 3: KFC's International Business Strategy in China

SWOT/PEST• Strengths –Market Leadership,

Distribution, & Localization

• Weaknesses− Scale of Operations

•Threats−Health Trends−Political:

Legislative & Policy

• Opportunities− Econ: Growth & Expansion− Social: CSR/Health

Page 4: KFC's International Business Strategy in China
Page 5: KFC's International Business Strategy in China

Critical Concerns

• Political Uncertainty

• Growing Big and Staying Small

• Market in Transition

• Maintain Dominance

Page 6: KFC's International Business Strategy in China

Recommendations

• Multi Branding

• Proactive Lobbying

• Supplier Network Organizations

• Protect Brand Identity

+

Page 7: KFC's International Business Strategy in China

Steps

Short Term

• Locations• Multi-branding• Copycats• Labor Unions• Healthier Image• Sponsorships

Long Term

• Rapid Expansion• Supply Hubs• Schools• QC• Lobbying• Leadership

Page 8: KFC's International Business Strategy in China

Questions?