JINDAL STEELS

INTRODUCTION• Jindal Steels Pvt. Ltd. is an industrial powerhouse with a dominant presence

in steel, power, mining and infrastructure sectors.

• Led by Mr. Naveen Jindal, the youngest son of the legendary Shri O.P. Jindal, the company produces economical and efficient steel and power through backward and forward integration.

LOCATIONJindal Steel and Power Limited (JSPL) is an Indian steel and energy company based on New Delhi, India JSPL has 6 major operations subsidiaries:• Jindal Power Limited which operates Raigarh district in state of Chhattisgarh .This

plant is fully functional.• Jindal Shadeed Iron and Steel, Oman• Jindal Steel ,Bolivia• Jindal Steel and Power ,Mauritius• Jindal Africa Investments• Skyhigh Overseas

SECTORS• Steel

• Power

• Mining • Infrastructure

PRODUCT MIXAt present Jindal Steel has a diversified product portfolio that include-• Rails• Coils and Plates• Parallel Flange Beams and Columns• Channels and Angles• Jindal Panther TMT Rebars• Wire Rods• Fabricated Sections• Semi-Finished products including slab, sponge iron, round, billet, bloom and beam blank• Minerals• Power• Jindal Panther Cement• Construction-Solution business

PRODUCT MIX

Marketing mix of Jindal Steel

• PRODUCT

• PRICE

• PLACE

• PROMOTION

Product in the Marketing Mix Of Jindal Steels :• JSPL has been a major influence in industries like gas, oil, mining,

power, steel and infrastructure. Customization and innovation with help of global and latest technology are at the core of its product development policy.• Enhanced capabilities and continuous growth have led to better and

best products by the company.

Place in the Marketing Mix Of Jindal Steels :• Jindal Steel and Power has a Pan-India presence with its headquarters

base at New Delhi in India. It is one of the largest producers of steel in India with twelve manufacturing plants in India and two facilities in the United States. O. P. Jindal started his operations from Nalwa in Haryana and in the year 1952 established first manufacturing plant at Liluah near Kolkata.• It has the largest manufacturing facility in the world for coal-based

sponge iron at Raigarh.

Price in the Marketing Mix Of Jindal Steels :• Jindal Steel is a multi-faceted corporation that has gone from strength

to strength with revenues like rupees 200.7 billion by the end of the financial year 2013-14. Pricing is one of the major elements that decides the success or failure of a product and its company.• The company has adopted a market-penetration pricing policy along

with competitive strategy.

Promotions in the Marketing Mix Of Jindal Steels :

• Jindal Steel is an industrial powerhouse with a dominant personality that is reflected in various marketing policies of the company. It is aware of its responsibility towards its nation and its fellow citizens and has undertaken several programs so that it can make a difference. • The company has established charitable clinics and hospitals for the

benefit of its employees and communities.• It has adopted several policies for safeguarding of nature and the

environment.

QUALITY POLICYJindal Steel and Power Limited (JSPL) aspires to become a globally admired organization that enhances the quality of life of all stakeholders through sustainable development with great care for the environment and needs of the society.• Production and on time delivering quality products that conform to our customers’ requirements• Continually improving our systems and processes by value addition and product development

through innovation• Up gradation of relevant technology for continuing suitability to the changing needs of the

organisation and ensure training and development of the employees• Involving all employees for implementing and continually improving the effectiveness of the

quality management system• Periodically reviewing the policy and quality objectives and communicating across the

organisation to align with the business requirements• Training and motivating all employees to ensure that the entire corporation is equipped and

capable of achieving quality objectives

Awards and achievements• JSPL has been rated as the second highest value creator in the world

by the Boston Consulting Group.• The 11th fastest growing company in India by Business World.• Has figured in the Forbes Asia list of Fab 50 companies. • It has also been named among the Best Blue Chip companies and

rated as the Highest Wealth Creator by the Dalal Street Journal. • Dun & Bradstreet has ranked it 4th in its list of companies that

generated the highest total income in the iron and steel sector.

ORGANISATIONAL STRUCTUREJSPL has a hierarchical structure with 24 different levels:-• Executive Vice Chairman & M.D.• Vice Chairman & CEO• Deputy Managing Director• Executive Director• President• Executive Vice President• Senior Vice President• Vice President• Assistant Vice President• Senior General Manager• General Manager• And so on

CORPORATE SOCIAL RESPONSIBILITY

• JSPL's CSR Policy aims at bringing about a radical transformation in the quality of life of people living in and around the operation areas of the company through positive intervention in social upliftment programs. Its key areas of focus are

Health, Education, Woman Empowerment, Livelihood, Livestock Care, Drinking Water and Sanitation, Youth and Sports and Infrastructural Development.

WASTE MANAGEMENT

The company pursues the policy of three R’s- Recycle, Reduce and Reuse- for managing its wasteSome of the plans undertaken for effective solid waste management are:• Power generation from coal rejects fines and middling in AFBC boilers.• Slag generated from blast furnace is 100% reused in cement manufacturing

and brick making.• Tailor made sinter plant to utilise 100% mill scale and flue dust generated in

mills and blast furnace.• SMS slag after granulation is used for road making.• Fly ash generated is used for brick manufacturing and cement manufacturing.

Waste management(cont.)• The company is deeply passionate about maintaining a clean and

green environment in and around its plants. It follows a procedure of total productive maintenance (TPM) for the prevention of air pollution.• Water pollution is controlled by adopting a range of stringent

regulatory measures and monitoring processes. Rainwater harvesting structures have been constructed for ground water recharge in consultation with the water resource department across all units of the company.

SAFETY

• At JSPL safety and health are accorded the highest importance and are integral to the manner in which we conduct our business. The company has put in place a robust system for safety management with an Occupational Health and Safety Policy that incorporates standard operating procedures, instructions, safe methods of work and work permit system.• The safety department conducts audits at units to identify strengths

and weaknesses of the current system, identify risks of personal injury, and promote employee participation and morale.

THANK YOU Presented by- Arun Deepak Gokul Shubham