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TIFFANY & CO.Sub Title
CONTENTS
Subject 1
Subject 2
Subject 3
Subject 4
Competitively fragmented Various Companies with broad scope of product offeringsMarket segment depends upon the marketingPopular current, stylish jewelry, ranging in quality from very good to price point qualityCompanies create demand through Marketing
Characteristic
TIF
FAN
Y &
CO
.
Luxury goods Market Luxury goods
Mature Stage
Event-centric
Business type
Sensitive to consumer income, economic cycle
TIF
FAN
Y &
CO
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Five Forces AnalysisBargaining power of suppliers• Scarce resource, great value to retail firms• National, International reputation to get diamond
Industry Rivalry• Slow industry growth• Low switching costs for consumers• Large # of firms attract same customer• Globally expanded, top competitors open many stores
Threat of Substitute• High-end Specialty retailer
Bargaining power of buyers• Not standardized• Not much influence on products and price
Threat of New Entrants• Product Differentiation• Capital Requirement
Bargaining power
of suppliers
Bargaining power
of buyers
Threat of New Entrants Industry Rivalry
Threat of
New Entrants
TIF
FAN
Y &
CO
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Industry Overview
51%
31%
5%
4%9%
Portion of
Material
Gold Silver Platinum
Other Metals Metal Combination
35%
26%
13%
24%
3%
Portion of
Items
Earings Neckwear Rings
Wristwear Other
TIF
FAN
Y &
CO
.
Title
Low jewelry price
DesignConsumers are seeking out color, retro glamour and statement piecesMore fashion designers are entering
Niche Market Marketing to Men’s, Younger adults gay, lesbian
Celebrities Not only ads. But also in jewelry collections
Low end retailer: Wal-Mart, SearsBy cutting cost and lower quality goods: discount deeper, thinner margins for cost conscious customerNew technology
TIF
FAN
Y &
CO
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Quality of Diamond
Ability to customize
Romance & Luxury
Marketing
Marketing
Marketing
Sensitivity to Economic Cycle
Threat of lower Jewelry & Online sale
High competition & matured market
Economy recovery
Online sale increase
Separated brand
Rule of the Game
Characteristic Opportunity
Product differentiation Brand Loyalty
Key Success Factor
TIF
FAN
Y &
CO
.
Picture by TIFFANY & CO.
GettyImages
The End