Jelly Belly Company

Founded By: Gustav Goelitz

History

Gustav Goelitz

• Gustav Goelitz and his younger brother Albert traveled to Illinois to join an uncle who had emigrated in 1834.

• Within two years, Gustav, 24 and Albert, 21 opened a candy making business in a Belleville, Illinois storefront. Gustav made the candy and handled store operations. Albert sold the candy to the surrounding, towns and villages from a horse drawn wagon.

• The business did well, they raised families and opened additional plants. In time, Gustav's sons worked in the business learning the trade.

• Then the second generation of the family jumped on the band wagon of candy innovations by making a new type of candy, then called "buttercream" candies, including Candy Corn, a sweet that has been made since about 1900 (and still use the same recipe).

• These candies carried the family through the Great Depression and two world wars. Today, the great-grandsons of Gustav Goelitz, the fourth generation, are still carrying on the tradition of making candy.

• What was a candy factory like a century ago? In the early decades of Goelitz Confectionery Company, the candy business was mainly seasonal.

• March through Thanksgiving the number of employees would double to 30 workers in preparation for the big autumn candy season.

Headquarters in Fairfield, CA

Company Store

Factory Tour

Jelly Belly Cafe

• They carry a great quality menu, and two of the featured items are a pizza and hamburger that are shaped like a Jelly Belly.

Fun Facts about Jelly Belly

• They sponsor team sports, such as:• Cycling• Rodeo• Golf

Special Events

• Longaberger Basketfest• Over 4,000 Jelly Belly Baskets made by

customers in 9 days.

Ronald Reagan LOVED Jelly Bellies

• In 1967 some of those beans managed to catch the attention of the Governor of California, Ronald Reagan.

• Throughout his two terms in office, the Governor ate jelly beans and ultimately wrote that famous letter saying "we can hardly start a meeting or make a decision without passing around the jar of jelly beans.“

• (You can see a replica of the letter at the Jelly Belly Visitor Center).

Flavors at Jelly Belly…Samples anyone?

• There are 50 official flavors.• 10 Sugar-Free jelly bean flavors.• 10 flavors in sour category.• 5 ice cream flavors.• 6 soda pop flavors.• 5 smoothie flavors.• 5 superfruit flavors.• 20 flavors of “Bean-Boozled”

Recipes

• Fruit Salad=

• Candy Apple=

• Lemon Meringue= Pie

Kiwi StrawberryJam

Blueberry Cantaloupe

Green Apple Green Apple Cinnamon

Sunkist Lemon

Sunkist Lemon Coconut Coconut

What are the benefits of Jelly Belly??

Benefits• Low-Fat• Balanced sweetness • Good texture • Natural flavor • Fun • Mouth watering • Tangy • Great quality at an

affordable price!

Prices• Under $10 • Under $20 • Under $50 • Over $50

What’s the most popular flavor ????

• Very Cherry!!

Belly Flops

• They sell some not-so-perfect jelly beans called “Bellyflops.”

QUESTIONS?

www.jellybelly.com

Proudly made in the U.S.A.