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A quick introduction on Corporate Social Responsibility, Active Citizentship and Junior Chamber International.
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CSR LeadershipToolkit
JCI Day 11 Dec. 2008
Toolkit Contents
I. Introduction to CSR
II. CSR, Active Citizenship &Junior Chamber International
III. 3P+ NavigatorKnow How to Lead towards CSR
Corporate Social Responsibility
Corporate Social Responsibility (CSR) is a hot item in the business world and certainly an important challenge for the future. Even so, CSR is an unknown or underappreciated term with many business leaders. To make things more confusing, some organizations and experts will often use other terms. All these terms relate closely to CSR:
• Corporate Responsibility• Corporate Citizenship• Sustainable Entrepreneurship• …
I. Introduction to CSR LeadershipI. Introduction to CSR Leadership
CSR Definition
To describe CSR, there are as many definitions as there are flavours. The following definition gives us workable and understandable idea of what CSR is all about:
“CSR is a strategy that systematically integrates sustainable economical, environmental and social principals throughout an organization’s operations.”
I. Introduction to CSR LeadershipI. Introduction to CSR Leadership
CSR Definition: Triple Bottom Line
The triple bottom line refers to the three ‘P’s of CSR: People, Planet and Profit. All three P’s have to balance each other in responsible decision making.
Taking responsibility and enabling initiatives for People, Planet and Profit is a testimony of leadership and integrity.
I. Introduction to CSR LeadershipI. Introduction to CSR Leadership
Profit
PlanetPeople
CSR Definition: Triple Bottom LineI. Introduction to CSR LeadershipI. Introduction to CSR Leadership
CSRCSR
The triple bottom line refers to the three ‘P’s of CSR: People, Planet and Profit.
All three P’s have to balance each other in responsible decision making.
CSR and Leadership
Profit
PlanetPeople
CSRLeadership
CSRLeadership
Taking responsibility and enable initiatives for a sustainable economical, social and environmental advancement is a testimony of leadership and integrity.
I. Introduction to CSR LeadershipI. Introduction to CSR Leadership
Economical
Social Environmental
CSR Leadership Initiatives
Communication Stakeholders Employees
Innovation Organization Customers
Environment Community Suppliers
The important areas to enable CSR initiatives are:
I. Introduction to CSR LeadershipI. Introduction to CSR Leadership
Possible Pitfals
When you get involved with CSR, your stakeholders may expect more from you. Therefore, it is worthwhile considering any potential CSR pitfalls.
• “Greenwashing” – Be aware that proclaiming to be green necessitates that you are using sustainable resources.– Just as the moon can eclipse the sun, hiding the real deal is not the way forward. CSR means that you embed
sustainable processes throughout your organization.
• “Formulation”– Make sure that your entire organization, your members, your staff understand and act according to the CSR
principles your organization formulates in its vision and mission charters.
• “Decision Dilemmas”– Often, we adhere to the highest values, only as long is everything else is going well. What decisions
will you make when you have to choose between the short and the long term, between self interestor the collective interests, between local or global challenges?
I. Introduction to CSR LeadershipI. Introduction to CSR Leadership
Why take leadership on CSR? Corporate Social Responsibility is a big buzz in the corporate world. They would like to embark the train BEFORE their competition generates too great of a competitive advantage. Now we can see how CSR impacts and connects management domains as marketing, supply-chain management, finance, etc.
For SME’s (Small & Medium Sized Enterprises) this often seems remote and far fetched. Very often, entrepreneurs find themselves reluctant to assign people and resources to CSR initiatives in their business. Of course, it’s all to clear that those visionaries who do, are able to attract attention and generate added value. Not only for their business, but also for their community and environment.
II. CSR Leadership Day 11 December 2008 — JCI DayII. CSR Leadership Day 11 December 2008 — JCI Day
Toolkit Contents
I. Introduction to CSR
II. CSR, Active Citizenship &Junior Chamber International
III. 3P+ NavigatorKnow How to Lead towards CSR
CSR, Active Citizenship and JCI
One of the principles of CSR is ‘corporate citizenship’, where businesses voluntary take responsibility towards their stakeholders, the economy and their community.
JCI exemplifies Active Citizenship, the voluntary capacity of citizens and communities to work together to exercise economic, social or political power in pursuit of shared goals.
II. CSR, Active Citizenship & Junior Chamber InternationalII. CSR, Active Citizenship & Junior Chamber International
FaithfulDogmatic
Low TrustRegulatory
High TrustVoluntary
Active CitizenshipII. CSR, Active Citizenship & Junior Chamber InternationalII. CSR, Active Citizenship & Junior Chamber International
ActiveCitizenship
ActiveCitizenship
MarketEconomical
GovernmentPolitical
CommunitySocial
Active CitizenshipII. CSR, Active Citizenship & Junior Chamber InternationalII. CSR, Active Citizenship & Junior Chamber International
ActiveCitizenship
ActiveCitizenship
MarketEfficiency
GovernmentSecurity
CommunityCohesion
Active Citizens take actions that balance the forces that drive towards market efficiency, security and social cohesion.
Through their work, their friendship and their values, JCI members exemplify the essence of being Active Citizens.
JCI and the UN Global Compact
The Global Compact is the initiative from the United Nations to promote CSR in SME’s around the world. Since its inception, about 4000 companies worldwide have joined the Global Compact.
Since 2003, JCI engaged in a collaborative partnership with the Global Compact in order to support its networks and programs, by encouraging JCI members and their businesses to join the initiative.
II. CSR, Active Citizenship & Junior Chamber InternationalII. CSR, Active Citizenship & Junior Chamber International
Toolkit Contents
I. Introduction to CSR
II. CSR, Active Citizenship & Junior Chamber International
III. 3P+ NavigatorKnow How to Lead towards CSR
The 3P+ Navigator
The 3P+ Navigator is a leadership tool that makes leaders and team members interact and explore what initiatives they can take to integrate Corporate Social Responsibility principles in their projects and organizations.
• A facilitator guides the exercise, for individuals or groups up to 12 people. • The process takes up to one-and-a-half hours, depending on the number of participants
and the depth of the exploration.• Ideally, the 3P+ Navigator is used at the beginning of a new project, but it is also
valuable as an assessment tool, to see where you and your team members stand.• Local JCI chapters, project commissions and interested members are invited to
use this toolkit, in the same way it is being used by business leaders to create insight and trigger action.
III. CSR Leadership ToolkitIII. CSR Leadership Toolkit
Know How to Lead towards CSR.
The 3P+ NavigatorIII. CSR Leadership ToolkitIII. CSR Leadership Toolkit
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Know How to Lead towards CSR.
Inclusive for JCI members thanks to the courtesy ofubeon | business experts
Contacts & Links
JCI & CSR Leadership in Belgium:
For the CSR Leadership Toolkit:
Other information and resources:
www.jci.be & JCI Office
