A GRAND INCETIVES PRODUCTA GRAND INCETIVES PRODUCT

You just ran a promotion expecting 200,000 customers and 550,000 showed up!

Retail Traffic Building Solutions

Attract Customers • Increase Sales • Improve ProfitAttract Customers • Increase Sales • Improve Profit

Imagine if…

4 X 6 Mail Piece – 2 sided

Innovative Marketing Tool Drive consumers into retail locations

Increase sales

Improve brand awareness at point-of-sale

Acquire, retain and cross-sell customers

Sell product/brand, launch new products/services, seasonal promotions, branch openings, trade shows

Effective anywhere you need to drive customer traffic

Overview• The TrafficTickets System is your

Ticket to the Highest Traffic levels You Can Imagine!

• It’s NOT a Scratch-Off, It’s NOT a Match-n-Win…It’s Interactive Consumer Promotion Technology.

• Tell Consumers electronically, visually what they’ve won -- but only after they come to your point-of-sale display!

How It Works1. Everyone’s a winner

2. Traffic Tickets™ are distributed to consumers through direct mail and newspaper insert or handed to consumers in-store and at marketing events

3. Customer has to come into the retail store, find the sponsor’s POS display and insert their game ticket and see what premium/prize/discount they’ve won

4. The game piece activates a light on the display which indicates which one of the five premiums/prizes/discounts they’ve won

5. Turnkey service includes premiums, production, distribution and fulfillment.

Features & Benefits• Response Rates are an Incredible : High Frequent Visit i.e. Grocery

Stores ( 10%-35%), Medium Frequent Visit i.e. Banks (10%-15%) or Low Frequent Visit i.e. Auto Dealers ( 2%-5%)

• VALUE. Consider you have to mail only one time to get these response rate while old worn out tactics like flat mailers, scratch off type promotions you will have to mail 5 to 10 times more to get the same results.

• SATISFACTION. More than 95% of those who have used the TrafficTickets System say they will use it again and are Extremely Satisfied with their Results.

• Compare. To Scratch Off Promotions 1%-3% or FSI’s 1%

Applications• Individual Location Program (Shopping/Dining/Banking/Hotels/Dealerships)• Multiple Chain Program (Multiple Locations Same Brand)• Single Location Program (Same Location Multiple Brands)• Trade Shows and Tabletop Shows (Single Company or Full Trade Show)• Open House/New Product Introductions (Attract To Your Location)• Seminar or Event Attendance (Excite and Reward Attendees)• Golf Tournaments• Real Estate Promotions• Appointment Generations• Endless Possibilities!

TrafficTicketsTM fills the need that business has had forever …..

ATTRACT ATTENTION AND DRIVE TRAFFIC

• Each program is quoted individually, based on premiums, printing & design specifications. Details needed for Pricing:

– Size of printed piece– Number of colors on each side– Scores & Folds– Breakdown of Prize Levels, quantity of each level and total quantity– Premiums & Incentive Choices– Number of different versions (if any - may be used to personalize for a

number of different branches, etc.)– Seeding (mixing in of the winning tickets)– Shipping Information & Production Time– Copy writing– Graphics– Legal– Fulfillment– Project Management

Pricing

Objective Drive consumers into the stores

Strategy Traffic Tickets™ were mailed to households surrounding participating locations

Results 14% response from mailings

Sales increased 165%

Circle-K

• Used to introduce Target guests to their new Guest Cards, and increase awareness and participation in their ‘Treat Seats’ program

• TrafficTickets Game Pieces were handed out at select store locations when a patron entered the store

• Asked to complete a ‘short form’ Credit Application and get the chance to see what they’ve won

• This promotion generated 3 times the number of applicants as their previous ‘personal greeter’ program!

Target

Objective Attract new customers during grand openings

Strategy Traffic Tickets™ were mailed to households surrounding participating locations

Results Client’s best response rate before this promotion was 4%. This program consistently generated between 12% and 16% response rates every time it ran.

McDonald’s & Chevron

Objective Retain market share

Strategy Counter attack incoming competition within a specific regional market. Traffic Tickets™ were mailed to 500,000 households surrounding the stores.

Results 32% response from direct mail. In every store, over 1,000 people per day came up to the deli counters to play the game.

The program was completely funded by vendor participation.

And this promotion was credited for 100% market share retention.

Safeway “Hawaiian Jackpot” Safeway “Hawaiian Jackpot” retail programretail program

• Insert the TrafficTickets into the electronic decoder, revealing what the prospective customer has won.

• What a great way to bring in prospects and convert them to customers by the hundreds.

• Falls GM was looking to increase dealership traffic/sales during their usually slow time of the year.

• We developed the perfect theme for the event and our graphic designers and creative staff produced the mailer shown below.

• All of our proprietary elements were used to make it a real success. We mailed 10,000 pieces to a radius around the dealership. The list was rented with specific profiles. That list was blended with their customer lists. Top prizes were insured.

• Our VIP card was the prize that most participants won. It was a huge hit. • Results: 3% + RESPONSE • 37 Units SOLD • 300+ “Ups”

National Average for typical run-of-the-mill programs: .05% Response• TrafficTickets can get up to 6 times the response of outdated old

programs

Falls GM “Hawaiian Getaway”

Objective New customer acquisition

Strategy Direct mail campaign. Traffic Tickets™ were mailed to 800,000 households surrounding 300 branches.

Results Client was expecting a 2% response which was 16,000 people. This promotion actually drove 178,500 customers to the branches.

Program resulted in high conversion rates and this bank set a new record for most new accounts opened during any 6-week promotional period.

AmSouth Bank

Objective Drive customers into the stores

Strategy Traffic Tickets™ were inserted in newspapers & mailed to surrounding areas with a Sweepstakes give away of a motorcycle

Results This promotion generated 3 times the number of consumers as their previous program!

BMW Motorrad USA

TrafficTickets™

Thank You!

For more information about the program, please contact:

Clear Thinking LLC950 Boardwalk, Suite 305San Marcos, CA 92078Phone: (760) 494-0412Toll Free (800) 583-9187Fax (760) 454-2483info@clearthinkingllc.com

Office Locations:Carlsbad, CAEscondido, CAReno, NVSan Jose, CAEl Dorado Hills, CAScottsdale, AZ