Adrian Howard (@adrianh) Iterative Persona#agileotb 2016

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http://memegenerator.net/instance/54376410

Persona

https://www.flickr.com/photos/ltangelini/4683559792/

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Analysis & Synthesis

http://www.slideshare.net/toddwarfel/data-driven-personas

https://www.flickr.com/photos/hansthijs/3586762234/

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Problem?

Agile

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XP + SCRUM + DSDM + ASD + Crystal + FDD + Pragmatic + etc.

Lean StartupCustomer Development + Agile + Lean

buildlearn

measure

productdata

ideas

Lean UXLean Startup + UX + Design Thinking

makethink

check

Whatever ™You know, for kids!

actionaction

action

thingthing

thing

mightycircle

o’feedback

Persona problems…• Presented as truth • Large up-front investment of time, money & people • Need a fairly good grasp of our market • Tends to result in set-and-forget persona • Introducing products changes the world

http://www.uie.com/brainsparks/2008/01/24/personas-are-not-a-document/

Personas are to Persona Descriptions as Vacations are to Souvenir Picture Albums

— Jared Spool

https://www.flickr.com/photos/library_of_congress/2163462230/

Sam Bossman, VP of Sales

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Pat Minion, Sam’s PA

Iterative Persona

1. Define

http://www.slideshare.net/clevergirl/luxr-oneday-workshop/73

From Lean Customer Development by Cindy Alvarez

https://www.flickr.com/photos/rbowen/1148435913

Apply the truthiness scale…

Made up sh*t True

Made up sh*t True

http://commons.wikimedia.org/wiki/File:Cat_skeleton_-Booth_Museum,_Brighton_and_Hove,_East_Sussex,_England-20Oct2011.jpg

2. Refine

Add structure…

Made up sh*t True

TrueStrongWeakGuess

Add rules…

TrueStrongWeakGuess

TrueStrongWeakGuess

TrueStrongWeakGuess

TrueStrongWeakGuess

TrueStrongWeakGuess

bit.ly/indipersona

http://memegenerator.net/instance2/4853223

https://twitter.com/guspower/status/448487628107575296/photo/1

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3. Realign

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http://pixabay.com/en/viewpoint-gazebo-lookout-point-99199/

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http://pixabay.com/en/traffic-sign-road-sign-shield-6664/

The Good, the Bad & the Ugly

Communicates risk and confidence, not truth

Lets you get people started quickly & cheaply

Whole team approach eases adoption

Embraces change

Organisation still has to buy in

Folk forget refine & realign

http://memegenerator.net/instance/54379154

Made up sh*t True

TrueStrongWeakGuess

http://pixabay.com/en/traffic-sign-road-sign-shield-6664/

Traditional Lean / Agile

research phases ⟶ research cadences

solo & silo work ⟶ whole team work

deliver truth ⟶ show risk & process

DO LESSTOGETHERMORE OFTEN

to do

MOREAdrian Howard (@adrianh)

quietstars.com

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Adrian Howard (@adrianh)quietstars.com

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