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Is Franchising the Right Choice? Aug. 6, 2014 2:00 - 3:00 p.m. Heartland Payment Systems is the Lead Sponsor of all RES events. The ORA Restaurant Education Series (RES) provides members free access to educational events that help them sustain and grow their businesses and are developed based on member feedback. RES events support a key ORA initiative: the

Is Franchising the Right Choice?

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Franchising is an important topic about which many ORA members inquire, which is why the ORA RES is teaming up with ActionCOACH’s David Roemer to lead an Aug. 6, 2014 webinar entitled “Franchising Your Restaurant.” Roemer has worked in the restaurant industry for over 34 years and possesses vast industry knowledge. He has assisted more than 50 business owners in helping them overcome their struggles to enjoy and celebrate their achievements as both a corporate trainer and franchising business coach. Roemer will inform participants in great detail on what they need to do to get their businesses ready for franchising. This includes everything from being able to decide if franchising is right for them all the way to learning the various franchise models to the marketing and selling processes.

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Page 1: Is Franchising the Right Choice?

Is Franchising the Right Choice?

Aug. 6, 20142:00 - 3:00 p.m.

Heartland Payment Systems is the Lead Sponsor of all RES events.

The ORA Restaurant Education Series (RES) provides members free access to educational events that help them sustain and grow their businesses and are developed based on member feedback. RES events support a key ORA initiative: the education of our members.

Page 2: Is Franchising the Right Choice?

Is Franchising the Right Choice?

Page 3: Is Franchising the Right Choice?

Questions you must answer with “yes” What is the best model for me?

◦Direct franchising?◦Master licensing?

Is Franchising Right for Me?

Page 4: Is Franchising the Right Choice?

David Roemer, ActionCOACH

34 Years in the restaurant industry Over 20 of those as a liaison between

franchisors and franchisees◦ Both sides of the fence◦ What each side needs for success◦ Difference between operating restaurants

and franchising restaurants

A Little About Your Speaker

Page 5: Is Franchising the Right Choice?

Your Franchising To Do List

Page 6: Is Franchising the Right Choice?

Consistent excellence Fully documented systems

Operating Hiring and training Marketing

Proven marketing/consistent cash flow Great team and culture Running on “auto pilot”

Getting Things in Order

Page 7: Is Franchising the Right Choice?

Who will prepare it?Your modelYour agreements

◦Franchise Agreement Rights and terms Costs – initial, ongoing, periodic Covenants

◦Development Agreement Franchise Law and Code of Conduct

Franchise Disclosure Document

Page 8: Is Franchising the Right Choice?

Fully tested and measured Documented results Materials

◦ Style Guide◦ Templates

Marketing contribution/support

Marketing Systems

Page 9: Is Franchising the Right Choice?

Who is your ideal franchisee? Define your target market Sales team – internal or external? Your process – testing and measuring Balancing sales and operations

Franchise Sales

Page 10: Is Franchising the Right Choice?

Initial training◦ What, how, where?◦ How long? ◦ By whom?

Certified Training Centers◦ Criteria◦ Certification, validation, monitoring

Field Support◦ Who, how?◦ Standards/brand protection/food safety

Training & Support

Page 11: Is Franchising the Right Choice?

Food suppliers/standards/quality control Signage, menus Furniture, fixtures and equipment (F,F & E) Packaging Marketing material POS/BOS Uniforms

Suppliers & Alliances

Page 12: Is Franchising the Right Choice?

New product development◦Process◦Testing Franchisee participation Documentation

◦Sales/rollout process Image changes/remodels

Innovation

Page 13: Is Franchising the Right Choice?

Again you need a documented process Site approval Standard plans and approvals Support during construction Opening support

Development

Page 14: Is Franchising the Right Choice?

What to keep:◦ Agreements◦ Evaluations◦ Food safety information◦ POS/BOS information/audits◦ Franchisee financial statements◦ Communications

System(s) for documenting across multiple people

Franchise Record Keeping

Page 15: Is Franchising the Right Choice?

Greed – Short-term vs. long-term Poor franchisee selection Poor/inadequate training and Support Lack of innovation/lack of process Growing too fast

Common Mistakes

Page 16: Is Franchising the Right Choice?

Is Franchising the Right Choice for you?◦ Even if it is not, there are benefits to running your

concept like a franchise Find people who can help

◦ Professionals◦ Counselor/coach

Have the conversation with your spouse/ partner/leadership team

Sign up for your Free Strategy Session◦ [email protected]◦ (740) 909-4138

Next Steps

Page 17: Is Franchising the Right Choice?

New Restaurant Education Events are being planned. Go to www.ohiorestaurant.org/res

to register or to check out past RES events!

Thank you!