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December 2012 Multinational Approach to IP Strategy Structuring and Managing Global IP in Europe Fred Logue IP Lawyer PhD, 1996 Trinity College Dublin Member of Irish and UK Law Societies, IAM300, Institute of Physics A specialised IP firm helping global companies manage IP operations in Europe fred.logue@newmorningi p.com +353 (0)1 254 2340 www.newmorningip.com @newmorningip

IPBC China December 2012

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My talk at the Intellectual Property Business Congress, Beijing China December 2012. I discuss the EU IP market and its relevance to Chinese companies.

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Page 1: IPBC China December 2012

December 2012

Multinational Approach to IP StrategyStructuring and Managing Global IP in Europe

Fred Logue IP Lawyer PhD, 1996 Trinity College Dublin Member of Irish and UK Law

Societies, IAM300, Institute of Physics

A specialised IP firm helping global companies manage IP operations in Europe

[email protected]+353 (0)1 254 2340www.newmorningip.com@newmorningip

Page 2: IPBC China December 2012

Free Movement People Capital Goods Services

IP Rights TM Designs Copyright SPC Patent*

Decreasing Harmonisation

Page 3: IPBC China December 2012

Why a European IP Strategy?

• Rationale for Chinese multinationals– US Analogy

• Part of a Global IP strategy• Acquire new assets• Access Talent

– Especially IP and R&D• Unlock Incentives

– Tax– Grants– Government Agency support

• Ease of doing business– Closer to market– E.g. Import Chinese IP and

localise in Europe• Corporate Structure

– Local or Global HQ for strategic reasons

• Mergers and Acquisitions– Structured as acquisition of IP

• Joint Venture– Creating new IP

• VC/Private Equity– Enhanced exits

• IP Assembly and commercialisation

Page 4: IPBC China December 2012

Ireland’s Key Tax Advantages

Extensive Tax Treaty Network Particularly good treaty with China Access to EU directives

Inbound Issues Outbound Issues

Generally no withholding tax on interest, dividends and royalties to EU and tax treaty countries

The Irish System

Low tax policy – 12.5% Tax relief for acquisition of intangible assets Efficient financing 25% R&D Tax Credit No Thin Capitalisation Rules No CFC Rules No Capital Duty Favourable double taxation relief rules (including for foreign branch profits) Young educated workforce English speaking member of Euro Zone

Page 5: IPBC China December 2012

DOMESTIC INVENTORS FOREIGN INVENTORS

Held Locally Held Overseas Held LocallyAcquisition by foreign firm with investment in R&D

Third level focus on patenting

Small local tech sector

Government incentives to foreign firms to engage in R&D activities

Incentive switch from manufacturing to R&D

Extension of corporate IP strategy

Local or Global HQ relocation

Acquisition of IP assets

Global structures

Source: Internal Research 2007-2012 publications

Page 6: IPBC China December 2012

R&D GrantsR&D Credits

Capital Allowance

Page 7: IPBC China December 2012

[email protected] +353 (0)1 254 2340 l www.newmorningip.com l @newmorningip