Introducing p4 and bongo 29.7.16

Introducing Pursuit4 and Bongo

29th July 2016

InStrictestCommercialConfidence ©2016Pursuit4LimitedAllRightsReserved

Pursuit 4: Established Handset Supplier

Pursuit4 began life in the UK as a mobile phone recycling business. We now also sell brand new handsets. Since our arrival in South Africa we have sold over 500,000 handsets.

Pursuit 4: Sole Distribution Rights

We are the sole distributors in Sub-Saharan Africa for the following handset brands: WileyFox, Kazam, Yezz and Energizer. We share this agency with our designated territory partners for each individual country.

Welcome to the Bongo Platform

BONGOTEL BONGOMONEY BONGOCARD

What is Bongo?

Pursuit4 have brought together a number of best-in-class service and technology providers and have packaged their offerings into an attractive, easy-to-use consumer-friendly branded package.

BONGOTEL BONGOMONEY

Not just an App: Bongo is a platform

Two key features form the core of the Bongo platform: • Voice Calling – free calls to Bongo-to-

Bongo, local rate international calls

• Money Management– standard services like the familiar banks provide, but accessible and at a much lower cost

BONGOTEL

BONGOMONEY BONGOCARD

Bongo Money

•  Only a valid ID is needed to sign up – everyone is eligible, no credit checks!

•  User able to deposit money at a branch •  Access to extensive ATM network to withdraw

cash as well as swiping and Contactless payment (MasterCard)

•  Standard mobile money services including EFT (instant, free Bongo to Bongo transfer)

•  Access to a full range of basic and advanced services

•  Airtime, funeral cover, life cover, bus, train and airline tickets, short-term loans, vehicle finance, etc.

BONGOMONEY

A simple, secure online and card-based money management service

PayintoBONGO

e-Wallet linked to BONGO Bank Card

Free transfers from

BONGO to BONGO

Payouttoshops,banksandindividuals

How it works: Free Transactions BONGOMONEY

BongoTel

An integrated voice and data communications solution •  Free calls to all other Bongo users

• When internet connection is unavailable, Bongo seamlessly switches to a standard network (EDGE, 2G etc.)

•  BongoTel uses less bandwidth and has a significantly higher call quality than Skype/Whatsapp/Viber etc. – plus the call recipient sees your normal cellphone number when you call

•  Bongo user is never charged more than that lowest local standard rate for all international calls

BONGOTEL

And there’s plenty more to Bongo… Partnerships with other, secondary service providers will enable us to offer consumers a wide variety of familiar, desirable services, all conveniently accessible through the Bongo platform:

•  Global Currency Exchange •  Education •  Online Shopping •  Price Comparison •  Community Messaging •  Calendar/Scheduler •  Live Streaming •  Gambling •  And many more to come…

Two great extra services at launch:

Media Downloads: Movies, Music, Games

Simple Maps

Route to Market How Pursuit4 plan to get consumers using Bongo

The reason people want to partner with us…

The Bongo platform is a revenue-sharing platform

Partners and agents are free to apportion their revenue share as they see fit…

20%

80%

In addition to the profit generated by handset sales, many of the transactions that take place within the Bongo platform will generate ongoing commission…

Here’s an example of the commission generated by various financial services:

Freedom R10k funeral (single) 69.00 11.79

Freedom R15k funeral family (member+spouse+5 children) 95.00 13.35

Freedom R20k funeral family (member+spouse+5childrean) 115.00 19.95

Freedom R30k funeral family (member+spouse+5children) 165.00 24.35



Medical Insurance Doctor Day to Day 293.00 20.51

Medical Insurance Hospital Cover 398.00 27.86

Medical Insurance Doctor + Hospital Cover 608.00 42.56

Revenue Sharing Example

Example: Medical Insurance Hospital Cover

Individual User 1000 Users, 1 Year

Transaction Fee/Monthly Fee R398.00 R4,776,000

Total Commission 100% R27.86 R334,320

Pursuit 4 20% R5.57 R66,840

Partner 20% R5.57 R66,840

Partner Salespersons 60% R16.72 R200,640

Platform Partners

We re-skin the Bongo platform for organizations and communities to help their members receive the same services that regular Bongo users will enjoy. Bongo works like an affiliate system – we know to whom a user ‘belongs’ and make sure that revenue is shared with the correct partner.

How do we know who is who?

We have a number of ways of tracking our users, ensuring that revenue generated is accredited to the correct partner.

1.  Handset IMEI 2.  SIM Card 3.  Banking Card 4.  Bongo ID (ID, email address, etc.) 5.  App Store ID (email) 6.  APK Download Details

User referrals will also generate partner earnings.

Passing on the deal to family and friends Thanks to the fact we are able to track our users, we are also able to track any referrals made and ensure that the revenue accrued is credited to the relevant partner organization.

Users will be able to encourage friends and family to purchase the same package, or to download the Bongo Platform (or even just BongoTel).

These friends and family will enjoy the same service and savings, and the affiliated partner organization will continue to earn a revenue share from these referred users.

One Bongo user can connect to an unlimited number of other

users, all generating revenue for the original Platform partner

Voice Pricing and Revenue Generation

Pursuit 4 purchases voice minutes and data in bulk.

Here’s some typical voice call rates in SA, compared to our cost rates (4/7/16 snapshot):

We have a comprehensive database of rates for every country in the world.

It is updated constantly to ensure we remain competitive.

Vodacom Cell C MTN Telkom Virgin BONGO Cost

SA Local Call Rate (ZAR) 1.2 0.99 0.79 0.75 0.99 0.65

So we have room to manoeuvre, and to earn revenue!

We can take whatever revenue we like according to how we price our voice minutes, and we share that revenue 20/80 with our partners. We are able to adjust our pricing to strike a balance between attracting custom and generating revenue, or adjusting to high and low volumes.

South Africa

$ $$$

Zimbabwe

UK

And we can offer some of the best data rates in South Africa

Bundle Includes: 2GB of Anytime Data 10 GB Public WiFi (Public Hotspots) Package valid for 1 month

Bundle cost = R49 Vodacom 100MB data bundle = R29

With 2GB of Data for just R49, one Bongo user can power a whole household…

All of the smartphones we supply are able to act as WiFi hotspots – and with our data package giving users 2GB for just R49, an entire household can get connected from just one Bongo Package.

Our service is fuelled by both data and BongoTel credit

Users will receive low credit ‘warnings’ and are able to top-up within the Bongo platform

Airtime Data

After Sales Service We make sure our users are properly looked after.

When issues arise, BONGO helps you find a solution quickly and easily

• Multi-language service consultants

•  If problem cannot be solved over the phone, we collect the device for repair or replacement and deliver it directly back to the user

If issues arise, Pursuit4 helps you find a solution quickly and easily

We have partnered with TT3 and continent-wide logistics partners such as RAM to provide a best-in-class service package for Pursuit4 and our handsets:

•  Consumers call a single, dedicated after-sales number •  Fully-trained agents make an initial assessment of the problem

and, if it can be solved over the phone, provide a solution there and then

•  Where a repair is required, agents are able to book the collection and delivery of the repaired device using our tailor-made internet portal.

•  Real time access to repair status updates. •  Instant access to repair quotes. •  Instant access to assessment reports. •  Turnaround date stamps. •  Complete repair archive.

•  Upon completion, repaired or replacement handset is delivered directly to the customer

Current clients

•  Vodacom•  24HourMobility•  Guardrisk•  KingPriceInsurance•  ConstanHaInsurance•  SamsungSA•  LGSouthAfrica•  AltechAutopage•  Indequity•  OrangeMobileSA

Bongo Bundle and Revenue Forecasting

The Bongo Bundle

• Brand New Android Smartphone

• Bongo Platform pre-installed to handset firmware

• 2 Year Warranty • Bongo MasterCard banking

card • 1 Data Package (2GB)

Total Package Price for Consumer

Yezz Andy 3.5EI2 Package R799

Yezz Andy 4EI2 Package R899

Yezz Andy 5EI3 Package R1,199

3.5” Bundle – R799

BONGOTEL

BONGOMONEY

BONGOMASTERCARD

External Memory Operating System

Up to 32GB Android v.4.4 Kit Kat FOTA Update

Processor Network Data

1.0GHz Dual CoreMediatek MT6572M

TRI BAND 2G900/1800/1900HSPA+ 900/2100

21/5.76 Mbps

Screen Connectivity Graphic Processor

3.5” HVGA Capacitive

Bluetooth 2.1Wifi / Wifi HotspotAGPS

Mali 400

SPECIFICATIONS

AVAILABLE COLORS

2MP / 1.3MP

3.5’’ HVGA

DUAL SIM

512MB RAM

1300 mAh

3G+

4GB ROM

10.7 mm

2 CORE

1.0 GHZ

Gold Black Silver Red White Blue

4” Bundle – R899

BONGOTEL

BONGOMONEY

BONGOMASTERCARD


Up to 64GB Android v.4.4 Kit Kat FOTA Update



QUAD BAND 2G850/900/1800/1900HSPA+ 900/2100

21/5.76 Mbps


4.0” WVGA Capacitive

Bluetooth 4.0Wifi / Wifi HotspotGPS with AGPS

Mali 400

SPECIFICATIONS

AVAILABLE COLORS

5MP / 1.3MP

4’’ WVGA

DUAL SIM

512MB RAM

1400 mAh

3G+

4GB ROM

10.7 mm

2 CORE

1.0 GHZ

Silver Black Red White Gold Blue

5” Bundle – R1,199


Up to 64GB Android v.5.1 Lollipop FOTA Update



QUAD BAND 2G850/900/1800/1900HSPA+ 900/2100

21.1/5.76 Mbps


5.0” FWVGA Capacitive Multi-Touch Screen

Bluetooth 4.0Wifi / Wifi HotspotGPS with AGPS

Mali 400

SPECIFICATIONS

AVAILABLE COLORS

5MP / 1.3MP

5’’ FWVGA

DUAL SIM

512MB RAM

2000 mAh

3G+

4GB ROM

9 mm

2 CORE

1.0 GHZ

Silver Black Gold White

A Premium Toshiba Camera Sensor for Better imaging

BONGOTEL

BONGOMONEY

BONGOMASTERCARD

Specific Terms and Conditions

1. Terms 1.1 These terms are the terms of trading of Pursuit4SA Limited (P4SA) and they shall apply to the provision of all services provided by the company, unless otherwise amended in writing. 1.2 These terms shall continue to apply to all services provided by P4SA under any subsequent contract until expressly excluded in writing. 2. Charges & Payments 2.1 P4SA’s standard payment terms are: a fixed fee agreed up-front, 100% payment up-front. 3. Delivery 3.1 Upon receipt of an order and payment clearance there will be required a 6 week period for the manufacture and delivery to P4SA of the goods ordered. 3.2 Upon delivery of the goods to P4SA and receipt of the full payment, the goods will be delivered to the Client at the agreed location (South Africa). 4. Minimum Order 4.1 The minimum order to obtain the package and pricing detailed in this document is 5000 units.

Partner Financial Forecasting: Assumptions – 29th July 2016

• 10,000 Yezz Andy 5EI3 Handsets • USD/ZAR = 14.70 • EUR/ZAR = 16.30 • BongoTel: ZAR 200 monthly calling spend (Local SA calls @

80c/min) • Bongo E-Wallet:

•  Monthly Charge (ZAR 5) •  3 non-Bongo EFT transactions per month

• 2 Media downloads per month (1 film, 1 music single)

Partner Financial Forecasting: 10,000 Handsets/Users

Monthly Spend Revenue

Generated per Month

Partner Revenue Share:

1 month

Partner Mark-Up:

One-Off Earning

Partner Revenue

Generated: 1 Year

5% Handset Mark-Up

3.5” - - - 166,110 -

4” - - - 180,810 -

5” - - - 286,650 -

R200pcm Airtime Spend 200 375,000 300,000 - 3,600,000

E-Wallet Monthly Charge 5 10,000 8,000 - 96,000

3 x Non-Bongo EFT Transactions 3.30 7,500 6,000 - 72,000

2 x Media Downloads 18 45,000 36,000 - 432,000

All figures in ZAR

Partner Financial Forecasting: One Year Revenue Generation

Total revenue earned by Partner in one year

10,000 3.5” Handsets R4,366,110

10,000 4” Handsets R4,380,810

10,000 5” Handsets R4,486,650

All figures in ZAR

Thank You

Pursuit 4, Unit 8A, Studlands Park Avenue, Studlands Industrial Estate, Newmarket, CB8 7FN, UK +44 (0) 1638 66 28 23

Pursuit 4 SA, Unit 16, 90 Richards Drive, Midrand, 1618, South Africa

+27 (0)11 312 8489

Ken Finneran, CEO: UK +44 (0) 7787 259 355 ~ [email protected]

Paul Shields, Brand Manager: +27 (0) 82 297 1538 ~ +44 (0) 7775 754 370 ~ [email protected]

Melisa Tracy, Office Management (UK): +44 (0) 7583 362 170 ~ [email protected] George Fernando, Technical Director: +27 (0) 83 238 1610 ~ [email protected]

Giles Reardon-Smith, Business Development: +27 (0) 63 888 7805 ~ [email protected]

InStrictestCommercialConfidence ©2016Pursuit4LimitedAllRightsReserved