Internet Marketing for Your eCommerce Store | Seth Rand

www.company.com

Internet Marketingfor your

eCommerce Store

www.RandMarketing.com

@SethRand@RandSEO

www.company.com

Seth Rand

Seth Rand - Founder and CEO of Rand Internet Marketing

With over thirteen years of industry experience, Seth has optimized over 750 websites, achieving over 100,000 Top 10 organic search engine rankings between Google, Yahoo, and Bing. Seth has overseen more than $20 million in pay per click advertising, and is a published author in our industry.

Seth is a Google Certified Partner and was named to the Google Partners AllStars in 2015. He serves on the Board of Directors of the BBB is a member of SEMPO. Seth has repeatedly been recognized as an up and comer in our region and the digital marketing industry. Under Seth’s direction, Rand Marketing was named as one Top 10 web design firms and Top 25 fastest growing tech companies in South Florida by the South Florida Business Journal.


www.company.com

Pay Per Click Marketing

• Search Ads through Google AdWords or Bing Ads

• Display Ads – Banner / Image Ads or Contextual Ads

• Remarketing / Retargeting Ads – including search, display and shopping

• Google Shopping / Product Listing Ads

• Google / YouTube Video Ads (pay per view)


www.company.com

Search Engine Marketing


www.company.com

Onsite SEO

• Keyword & Competitor Research

• Site Metrics Review• Domain name (expiration,

longevity, keyword use)• Site Speed• HTML Coding

• Content Optimization• Unique / Fresh High

Quality Content (i.e. location, services pages)

• Internal Linking• URL/Folder Optimization• Image Optimization

• ALT Text• File Names

• Meta Data Optimization

• Title Tags• Meta Descriptions• Header tags

• Technical• XML Sitemaps• Robots.txt• 301 Re-directs• SSL Certificate• Rich Snippets• Improve loading speed• Fix coding errors/broken

links• Google Webmaster Tools

• Reporting• Google Analytics• Keyword ranking reports


www.company.com

Offsite SEO

• SEO Optimized Content Writing• Offsite blogs• Press releases• Articles

• Video Optimization• YouTube/Vimeo• Tagging• Keyword-Rich Descriptions

• Social Media • Active Posting• Social Engagement

• Industry Backlinks

• High Authority Backlinks

• Backlink Analysis• Identify & Remove Spam /

Risky Links


www.company.com

Increased Conversion Rates

• Mobile Readiness

• Online Reviews

• Improved Website Loading Time

• Trust Factors

• Using Videos on Websites

www.company.com

Social Media Marketing

• Create custom Social Media Marketing campaigns depending on your company’s needs and target demographics.

• Building Your Brand• Lead Generation• Customer Support• SEO Strategy


www.company.com

Email Marketing

• Sales & Special Offers

• New Products

• Newsletters with relevant information

• Segmented Emails• Up-sale Emails • Emails About Reorders• Abandoned Cart Emails• Survey Emails Based On Products Purchased


www.company.com

Affiliate Marketing

• Build up Referral Sources and let others market to their audiences for you

• Affiliates can send out emails, post links and banners, etc.

• Coupon sites like RetailMeNot, Coupons.com, and Savings.com

• Loyalty sites like Ebates, MyPoints, FatWallet, and Upromise

• Publishers like BlackFriday.com

• Using major Affiliate networks like Commission Junction or eBay Enterprises


www.company.com

Feed Optimization


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Other Opportunities

• Online Directory Listings • Rand Local works with over 700 online directories

• Press release distribution through sites such as PRNewswire, PRWeb and Newswire

• Article & press release pick-ups from media outreach using platforms such as Cision


www.company.com

Next Steps


Visit our table, and speak to one of our reps to schedule an appointment to discuss your design, development and/or marketing needs. Don’t forget your raffle ticket!

@SethRand@RandSEO