International Strategy LVMH

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  1. 1. GROUP 2 SALAZAR BENITEZ Sofia MAO Yiyun LIU Mengyan SONG Tiantian RAMACHANDRAN Prashanth
  2. 2. LVMH Strategy & Five Forces Analysis Emerging market Watches sectors and Cheval Blanc hotel Product diversification / Differentiation/ Innovation /Quality and design High-speed acquisition and Integration strategy Brand Image and loyalty Customer Shopping experience Quality of products Range of Products Distribution network and Channel Fast Industry growth rate Marketing and Branding Innovation for survival
  3. 3. Value Chain, Resources and Capabilities Strong brands Top talented employees Marketing Few companies drive the performance Imitators in Asia Heavy cost structure Inbound Logistics Marketing Service
  4. 4. Scenarios & Key Success Factors Use of nano-tech fabrics, virtual mirrors and interactive screens E-commerce and Style Calendars Direct Operation Mergers and Acquisitions Decentralization and Multi Brand Strategy International Marketing Mix
  5. 5. Recommendations Consolidate Emerging market Keep Acquisitions Brand Gathering Boutique
  6. 6. Recommendations Consolidate Emerging market Keep Acquisitions Brand Gathering Boutique