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Interested? ‘the future of conferences’ ‘the future of conferences’ ‘the future of conferences’ ‘the future of conferences’ katie chatfield twitter.com/katiechatfield http://katiechatfield.wordpress.com/ And my day job: www.jackmorton.com

interested in the future of conferences?

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The Future of Conferences? It's all about extending the event horizon....before, during and after by using discovery, participation and amplification. And a bit of a case study- the Interesting South event in Sydney Here's my presentation from the NSW KM Forum -there should be a video next week- -- Katie Chatfield http://katiechatfield.wordpress.com/ http://twitter.com/katiechatfield Please consider the environment before printing this e-mail. After you’ve printed it, please consider the environment again. The environment thanks you for your consideration. The information contained in this email and any attachment is confidential and may contain legally privileged or copyright material, Facebook friend updates, new Twitter followers, unsigned artists who want to be your friend on MySpace or unexpected windfalls from representatives of African financial institutions. If you have received this message in error, please notify the sender immediately via Twitter or Facebook and delete this email from your system, delete your system, reformat your drive and send the computer back to the manufacturer with a letter clearly explaining that you opened and read an email that wasn’t intended for you and would they please send you a new computer when they have a moment. Before opening any attachment you should check the attachment, your computer and your immediate surroundings for viruses, spraying any contaminated surfaces with an approved disinfectant.

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Page 1: interested in the future of conferences?

Interested?

‘the future of conferences’‘the future of conferences’‘the future of conferences’‘the future of conferences’

katie chatfieldtwitter.com/katiechatfield

http://katiechatfield.wordpress.com/

And my day job:

www.jackmorton.com

Page 2: interested in the future of conferences?

So you’ve got informationSo you’ve got informationSo you’ve got informationSo you’ve got information

A rockA rockA rockA rock---- a foundation stone a foundation stone a foundation stone a foundation stone

to build better stuff, better to build better stuff, better to build better stuff, better to build better stuff, better

thought, better actionthought, better actionthought, better actionthought, better action

You You You You need need need need to pass that to pass that to pass that to pass that

on to an audience...on to an audience...on to an audience...on to an audience...

So that they know this So that they know this So that they know this So that they know this

http://www.flickr.com/photos/mattmonath/3381384824

So that they know this So that they know this So that they know this So that they know this

information too.....information too.....information too.....information too.....

aaaand create a Big Splash....nd create a Big Splash....nd create a Big Splash....nd create a Big Splash....

So you thinkSo you thinkSo you thinkSo you think---- a day longa day longa day longa day long----

no a two day conferenceno a two day conferenceno a two day conferenceno a two day conference----

is the answer.....is the answer.....is the answer.....is the answer.....

Page 3: interested in the future of conferences?

Usually you’ll get Usually you’ll get Usually you’ll get Usually you’ll get

subject experts subject experts subject experts subject experts

to create to create to create to create

extensive extensive extensive extensive

presentationspresentationspresentationspresentations

aaaand sometimes nd sometimes nd sometimes nd sometimes

you pay them you pay them you pay them you pay them

http://www.flickr.com/photos/jordoncooper/17879065/

you pay them you pay them you pay them you pay them

and sometimes and sometimes and sometimes and sometimes

you don’tyou don’tyou don’tyou don’t

---- 45454545----60 mins60 mins60 mins60 mins----

tttto fill the empty o fill the empty o fill the empty o fill the empty

vessels of the vessels of the vessels of the vessels of the

audienceaudienceaudienceaudience

Page 4: interested in the future of conferences?

wwwwho mayho mayho mayho may

orororor

may may may may nnnnotototot

be engagedbe engagedbe engagedbe engaged

http://www.flickr.com/photos/arkworld/2546395634/

Page 5: interested in the future of conferences?

I’ve played the part of I’ve played the part of I’ve played the part of I’ve played the part of

presenterpresenterpresenterpresenter----

ddddelivered a pitch slapelivered a pitch slapelivered a pitch slapelivered a pitch slap----

and didn’t get much and didn’t get much and didn’t get much and didn’t get much

information information information information

---- about the needs of the about the needs of the about the needs of the about the needs of the

audience, audience, audience, audience,

---- or where they might or where they might or where they might or where they might

get valueget valueget valueget value

http://www.flickr.com/photos/jordoncooper/17879065/

get valueget valueget valueget value

----or where their gaps or where their gaps or where their gaps or where their gaps might might might might

be...be...be...be...

anananand I didn’t usually get d I didn’t usually get d I didn’t usually get d I didn’t usually get

much value either much value either much value either much value either

–––– like feedback,like feedback,like feedback,like feedback,

---- or follow upor follow upor follow upor follow up

Page 6: interested in the future of conferences?

aaaand I’ve been part of nd I’ve been part of nd I’ve been part of nd I’ve been part of

an audience andan audience andan audience andan audience and

have paid to attend a have paid to attend a have paid to attend a have paid to attend a

conference only to conference only to conference only to conference only to

have vendors and have vendors and have vendors and have vendors and

suppliers suppliers suppliers suppliers ––––

http://www.flickr.com/photos/arkworld/2546395634/

wwwwho would normally have to take ho would normally have to take ho would normally have to take ho would normally have to take

me out to lunch to get my attention me out to lunch to get my attention me out to lunch to get my attention me out to lunch to get my attention

for 60 minutes at a timefor 60 minutes at a timefor 60 minutes at a timefor 60 minutes at a time----

----pitch to mepitch to mepitch to mepitch to me

Page 7: interested in the future of conferences?

wwwwhat should behat should behat should behat should be rich territoryrich territoryrich territoryrich territory----

----aaaa meeting of the mindsmeeting of the mindsmeeting of the mindsmeeting of the minds

----oooof needs and informationf needs and informationf needs and informationf needs and information

iiiis insteads insteads insteads instead an uneven playing field.an uneven playing field.an uneven playing field.an uneven playing field.

ppppresenters are full of information... resenters are full of information... resenters are full of information... resenters are full of information...

and the audience has noneand the audience has noneand the audience has noneand the audience has none

http://www.flickr.com/photos/tomsch/1040888398

and the audience has noneand the audience has noneand the audience has noneand the audience has none

presenters do all of the work to presenters do all of the work to presenters do all of the work to presenters do all of the work to

prepare for the conference and the prepare for the conference and the prepare for the conference and the prepare for the conference and the

audience does nothingaudience does nothingaudience does nothingaudience does nothing

aaaand never the twain shall meet....nd never the twain shall meet....nd never the twain shall meet....nd never the twain shall meet....

Page 8: interested in the future of conferences?

aaaand in the nd in the nd in the nd in the

process process process process

protecting the protecting the protecting the protecting the

notion of ‘Don’t notion of ‘Don’t notion of ‘Don’t notion of ‘Don’t

http://www.flickr.com/photos/tiboox/197286394/

notion of ‘Don’t notion of ‘Don’t notion of ‘Don’t notion of ‘Don’t

step on my turf!’step on my turf!’step on my turf!’step on my turf!’

wwwwe’ve created a e’ve created a e’ve created a e’ve created a

bit of a bit of a bit of a bit of a

wasteland...wasteland...wasteland...wasteland...

Page 9: interested in the future of conferences?

condensing condensing condensing condensing

the problemthe problemthe problemthe problemthe problemthe problemthe problemthe problem

Page 10: interested in the future of conferences?

tttthe glass ishe glass ishe glass ishe glass is

half emptyhalf emptyhalf emptyhalf empty

and half fulland half fulland half fulland half full

ppppresenters and resenters and resenters and resenters and

audiences bothaudiences bothaudiences bothaudiences both

have somethinghave somethinghave somethinghave somethinghave somethinghave somethinghave somethinghave something

tttto say,o say,o say,o say,

ssssomething to omething to omething to omething to

seek, and seek, and seek, and seek, and

ssssomething to omething to omething to omething to

shareshareshareshare

Page 11: interested in the future of conferences?

and it all needs to be and it all needs to be and it all needs to be and it all needs to be

entertainingentertainingentertainingentertaining

Page 12: interested in the future of conferences?

http://www.flickr.com/photos/mondoagogo/3367841311/

you need structure and

narrative to tell a story

- how people learn is by

exploring an idea

http://www.flickr.com/photos/willuk/504423267

Which path do you

follow?

You still need to get

information across...

create understanding

Page 13: interested in the future of conferences?

So.....?So.....?

Page 14: interested in the future of conferences?

You can create

stepping stones,

skim and

energise,

create ripples,

little and often

http://www.flickr.com/photos/seventhsister/2738553439/

little and often

Page 15: interested in the future of conferences?

Interesting SouthInteresting SouthInteresting SouthInteresting South

• a wide variety of a wide variety of a wide variety of a wide variety of interestinginterestinginterestinginteresting, , , ,

unexpected, original unexpected, original unexpected, original unexpected, original thingsthingsthingsthingsthingsthingsthingsthings

• a a a a 'theatre of ideas’'theatre of ideas’'theatre of ideas’'theatre of ideas’• a single shared quality a single shared quality a single shared quality a single shared quality

between participants :between participants :between participants :between participants :

curiositycuriositycuriositycuriosity

Page 16: interested in the future of conferences?

participation

amplification

discovery

the call to action:

Viva Ideas!

Page 17: interested in the future of conferences?

before

build anticipation

co-discover

everyone is given a task

Page 18: interested in the future of conferences?
Page 19: interested in the future of conferences?

no name tags-

what’s your story?

http://www.amazon.com/gp/mpd/permalink/m2QJLBKP8D822T http://www.smithmag.net/sixwords/

Page 20: interested in the future of conferences?

during

participate

amplify

everyone’s on stage

Page 21: interested in the future of conferences?

20 speakers-

3 or 10 minute stories3 or 10 minute stories

beers and live music

lots of break outs for chit chats

Page 22: interested in the future of conferences?

http://www.flickr.com/photos/wadem/2486889454/

“Ladies and gentle men:

TURN ON YOUR PHONES”

Page 23: interested in the future of conferences?

aftershare the experience

follow up the conversations

seeds into flowers

Page 24: interested in the future of conferences?

http://twemes.com/isii? pages=1-10

feedback loops for

speakers and

participants

Page 25: interested in the future of conferences?
Page 26: interested in the future of conferences?

http://www.flickr.com/groups/interestingsouth/pool

Page 27: interested in the future of conferences?

participation

amplification

two years

and going

strong

discovery

participation

Page 28: interested in the future of conferences?

Live feedback from

Live feedback from

Live feedback from

Live feedback from

‘the future of conferences’

‘the future of conferences’

‘the future of conferences’

‘the future of conferences’

Live feedback from

Live feedback from

Live feedback from

Live feedback from

‘the future of conferences’

‘the future of conferences’

‘the future of conferences’

‘the future of conferences’