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© 2011 Riglersystem Europe Ltd. offi[email protected] Introduction to by Janos Keresnyei, CEO Riglersystem Europe Ltd., Pecs, Hungary Welcome Novi Sad, 13.07.2012

Intellectual Asset Management Culture and Technology

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Janos Keresnyei at CRINSS 2012 Conference of creative Industries Novi Sad, Serbia

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Page 1: Intellectual Asset Management Culture and Technology

©  2011  Riglersystem  Europe  Ltd.                [email protected]  

Basics Problems Solution Benefits Overview Application Services

Introduction to

by

Janos Keresnyei, CEO Riglersystem Europe Ltd., Pecs, Hungary

Welcome

Novi Sad, 13.07.2012

Page 2: Intellectual Asset Management Culture and Technology

©  2011  Riglersystem  Europe  Ltd.                [email protected]  

Basics Problems Solution Benefits Overview Application Services

Tangible Assets Intangible Assets

INDUSTRIAL ERA KNOWLEDGE ERA

Buildings, machines, raw materials, inventory...

Inventions, technologies, designs, brands…

Changes in Value Creation

“PHYSICAL  VALUES”   “NON-­‐PHYSICAL  VALUES”  

Page 3: Intellectual Asset Management Culture and Technology

©  2011  Riglersystem  Europe  Ltd.                [email protected]  

Basics Problems Solution Benefits Overview Application Services

Tangible Assets Intangible Assets Buildings, machines, raw

materials, inventory... Inventions, technologies,

designs, brands…

Do Managerial Issues remain the same?

•  Monetary valuation •  Inventory & recognition

•  Maintenance, management •  Operation - utilization •  Protection, lower risks •  Income / business wealth

ü     ü     ü     ü     ü     ü     

YES ...However, some Changes are required

In Universitxy Management

Page 4: Intellectual Asset Management Culture and Technology

©  2011  Riglersystem  Europe  Ltd.                [email protected]  

Basics Problems Solution Benefits Overview Application Services

Intellectuals / Intangibles in businesses

Business Idea

Business Method

Product Concepts Business Names

Trade-marks

R&D Results

Data Bases

Particular Rights

Relationships

Patents

New service ideas

Sales Method Advertising strategy

Customer Lists

Subscription contracts

Purchasing Method Professional Experience

Inventions

Production Method

Technical know how

Chemical formula

Web content Original Designs

Software concept

Blueprints

Product development

Domain names

Packaging Forms

Brands

Advanced Technology

About  80%  of  the  stock  market value    is  in  Intangible  Assets,  namely  in  Intellectual  Property  Assets!  

Training Materials

Page 5: Intellectual Asset Management Culture and Technology

©  2011  Riglersystem  Europe  Ltd.                [email protected]  

Basics Problems Solution Benefits Overview Application Services

Intellectual Entities in Business

IC

IA

IP

P Patents The most valuable…

Intellectual Capital All intangibles / knowledge…

Intellectual / Intangible Assets Explicit knowledge…

Intellectual Properties Specific, high-value…

The Integrated IC Model™

Page 6: Intellectual Asset Management Culture and Technology

©  2011  Riglersystem  Europe  Ltd.                [email protected]  

Basics Problems Solution Benefits Overview Application Services

Definition of Intellectual Asset (IA)

Criteria which must be fulfilled for being an IA:

C1 – well-DOCUMENTED,

C2 - CONTROLLED by the business,

C3 - Its COST IS MEASURABLE, and

C4 - Probability of FUTURE BENEFITS.

(Derived from IAS38)

Intellectual Asset is a Non-physical Asset in nature with ECONOMIC BENEFITS.

Page 7: Intellectual Asset Management Culture and Technology

©  2011  Riglersystem  Europe  Ltd.                [email protected]  

Basics Problems Solution Benefits Overview Application Services

Economic Benefits 1 – more PROFIT

IAs’ contribution to economic performance

SCHEMA OF INCOME STATEMENT

Revenue

Expenses PROFIT

Higher Revenue •  More sales •  Price premium •  License income •  Price of IA assignment

Lower Expenses • Reduce costs of production • Less marketing expenses • And so on…

Page 8: Intellectual Asset Management Culture and Technology

©  2011  Riglersystem  Europe  Ltd.                [email protected]  

Basics Problems Solution Benefits Overview Application Services

Definition of Intellectual Asset Management (IAM)

Intellectual Asset Management is a generic term for all activities, namely for the

acquisition, recognition, management and finally, the exploitation of Intellectual Assets

in order to achieve their strategic and economical advantages.

Page 9: Intellectual Asset Management Culture and Technology

©  2011  Riglersystem  Europe  Ltd.                [email protected]  

Basics Problems Solution Benefits Overview Application Services

The acquired RS IAM Capacity is suitable for identification, registration, management, valuation

and utilization of all intangibles.

Complex solution for developing and maintaining high level Intellectual Asset Management Capacity –

IAM CAPACITY and IAM CULTURE in business organizations.

It provides the user with

•  unique METHODOLOGY, •  advanced TECHNOLOGY and also •  a broad IAM KNOWLEDGE content.

The Solution: RIGLERSYSTEM™ (RS)

Page 10: Intellectual Asset Management Culture and Technology

©  2011  Riglersystem  Europe  Ltd.                [email protected]  

Basics Problems Solution Benefits Overview Application Services

How can you obtain RS IAM CAPACITY?

Under LICENSE AGREEMENT there is a customized Riglersystem™ Development Project for building the Ideal RS IAM Capacity. The main contents of it: •  Management consulting, strategic alignment of the system •  Assessment and analyses of the organization’s actual situation •  Adaptation of RS IAM Processes, integrating them into operation •  Advising, forming legal regulation, work-flows, motivation system •  Providing, installing and implementing the Riglersystem™ Software •  Knowledge content customization, filling up the software •  IA Audit, data entry, forming an Initial Portfolio •  Training and development sessions and other required support.

Page 11: Intellectual Asset Management Culture and Technology

©  2011  Riglersystem  Europe  Ltd.                [email protected]  

Basics Problems Solution Benefits Overview Application Services

Typical applications in business organizations

C1 C2 C31 R&D  Organization X2 High  Tech  Business X3 University,  College X X X X4 Multinational  Corporation X X5 Business  Consultant X X X X6 Venture  Capital  Firm X X X7 Patent  and  Trademark  Office X8 Mediator  Business X9 Financial  Institute X X10 Accounting  Service  Company X11 Technology  Broker X12 Cluster  Organization X X X13 "Creative  Industry"  Management   X14 Funding  Organization X X1 Master  License  Partner MLP  Agreement

A BC

Application  of  RS  IAM  CAPACITY  

# Licensee OrganizationsType  of  application  

Page 12: Intellectual Asset Management Culture and Technology

©  2011  Riglersystem  Europe  Ltd.                [email protected]  

Basics Problems Solution Benefits Overview Application Services

General Benefits

•  Established, high level IAM Capacity and Culture •  Permanent and systematic IAM Best Practices •  Proper TECHNOLOGY for all users’ demands

- Workflow functions for co-operation - Centralized data base / IA Portfolio - Incorporated, flexible IAM Knowledge content

Optimal financial, strategic and tactical benefits of the well-managed IA Projects / Portfolio.

Page 13: Intellectual Asset Management Culture and Technology

©  2011  Riglersystem  Europe  Ltd.                [email protected]  

Basics Problems Solution Benefits Overview Application Services

1/ INTELLECTUAL ASSETS’contribution to economic performance: - Ideas and other intangibles are identified, evaluated, and transformed into real, productive assets - Assets can be incorporated into products and services, assigned or licensed - Better utilization, higher return on R&D and innovational investments - Lower operation risk on the market (legal freedom and/or protection) - Preparedness for technology transfer agreements - Well-supported management decisions for asset development, application 2/ INTELLECTUAL WEALTH recognition and management: - Intellectual Wealth is recognized, visible, and monetary valuated (no “hidden assets and liabilites”) - Higher market value of the company - Well-prepared for Due Diligence processes before transactions - Easier and more beneficial M&A and other transactions - More attractive for investors and bankers due to the awareness of the Intellectual Wealth - Fullfilment of compliance requirements.

Advantages for an ENTERPRISE

Page 14: Intellectual Asset Management Culture and Technology

©  2011  Riglersystem  Europe  Ltd.                [email protected]  

Basics Problems Solution Benefits Overview Application Services

Discussion?

Riglersystem  Europe  Ltd.  7625  PECS,  Dr.  Majorossy  I.  Str.  36.  

Telephone:  +36  72  507  153  E-­‐mail:  [email protected]  

www.riglersystem.com    

Contact, more info

Janos Keresnyei, CEO Email: [email protected]

Phone: +36 30 916 8100