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Integrating and Integrating and Effectively Effectively Utilizing Technology Utilizing Technology Todd Earwood Todd Earwood

Integrating Technology into the Modern Chamber of Commerce

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This presentation was prepared for the Kentucky Chamber of Commerce Executives Spring 2008 meeting. My goal was to focus on how to integrate low-cost technology options into the modern Chamber of Commerce operations and marketing efforts.

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Page 1: Integrating Technology into the Modern Chamber of Commerce

Integrating and Integrating and Effectively Utilizing Effectively Utilizing TechnologyTechnology

Todd EarwoodTodd Earwood

Page 2: Integrating Technology into the Modern Chamber of Commerce

When Did KentuckyWhen Did KentuckyFind the Internet?Find the Internet?

Page 3: Integrating Technology into the Modern Chamber of Commerce

YOUYOU LUNCHLUNCH

Page 4: Integrating Technology into the Modern Chamber of Commerce

My Background

Page 5: Integrating Technology into the Modern Chamber of Commerce
Page 6: Integrating Technology into the Modern Chamber of Commerce
Page 7: Integrating Technology into the Modern Chamber of Commerce

Todd, Do you REALLYTodd, Do you REALLYknow about our know about our Chamber world???Chamber world???

Page 8: Integrating Technology into the Modern Chamber of Commerce

Limited Resources

Page 9: Integrating Technology into the Modern Chamber of Commerce

Not a Tech Company

Page 10: Integrating Technology into the Modern Chamber of Commerce

Trades ARE an OptionTrades ARE an Option

Page 11: Integrating Technology into the Modern Chamber of Commerce

ConnectorsConnectors

Page 12: Integrating Technology into the Modern Chamber of Commerce

Members Are King!

Page 13: Integrating Technology into the Modern Chamber of Commerce

Today’s Goals

• Save $$$• Increase Productivity• Help Promote Members• Promote Chamber online• Keep Local Talent

Page 14: Integrating Technology into the Modern Chamber of Commerce

Areas of Focus

• Tech Myths• Members• Marketing/Communication• Company

Page 15: Integrating Technology into the Modern Chamber of Commerce

Tech Myths• Dell or OfficeDepot Are Best• TigerDirect.com

• Signing up for e-newsletters and web contests are safe

• Wireless Networks are Safe• I can’t afford anti-virus or spam

protection• AVG• SpamAssassin

Page 16: Integrating Technology into the Modern Chamber of Commerce

Members

• Sales• Zoho.com• HighriseHQ.com

• Survey• Zoho.com• SurveyMonkey.com

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Members

www.google.com/alerts

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Members

• Connect them Online• Craigslist.org• Find Employees, Materials

• LinkedIn.com• Future Rolodex

Page 19: Integrating Technology into the Modern Chamber of Commerce

Marketing

• Email• Avoid Using Outlook• Use 3rd Party Software• Bypass Spam Filters• Track Effectiveness• Manage Lists

Page 20: Integrating Technology into the Modern Chamber of Commerce

Marketing

Page 21: Integrating Technology into the Modern Chamber of Commerce

Marketing

• My Emma.com• Real Magnet.com• Constant Contact.com

Page 22: Integrating Technology into the Modern Chamber of Commerce

Marketing

• Web Site Content• Who Manages Your Content?• Content Management System

(CMS)• Calendar• Updates• News Releases• 100’s of Templates

Page 23: Integrating Technology into the Modern Chamber of Commerce

Marketing

• CMS • Many are FREE!• WordPress• Joomla• Drupal

Page 24: Integrating Technology into the Modern Chamber of Commerce

Marketing

• Images Above All • Maps Matter• Video Isn’t Hard

Page 25: Integrating Technology into the Modern Chamber of Commerce

Marketing

• Images Above All • Flickr• PhotoBucket

Page 26: Integrating Technology into the Modern Chamber of Commerce

Marketing

• MetroMapper.org

Page 27: Integrating Technology into the Modern Chamber of Commerce

Marketing

• Video Isn’t Hard• Ustream.TV• Yahoo Live!• Mogolus

Page 28: Integrating Technology into the Modern Chamber of Commerce

Company

• Projects & Committees• Zoho• Basecamp

• Data Backup• eVault.com• Symantec.com/SPN

Page 29: Integrating Technology into the Modern Chamber of Commerce

Company

• Billing• Fresh Billing.com• Zoho.com

• Event Management• EventBrite.com

Page 30: Integrating Technology into the Modern Chamber of Commerce

Today’s Goals

• Save $$$• Increase Productivity• Help Promote Members• Promote Chamber online• Keep Local Talent

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Contact Me

[email protected]

• InfoMinded.com• ToddEarwood.com