Embed Size (px)
Citation preview
2013
Instanssi – what’s it all about?
Camilla Magnusson, CEO
2013
There are so many things you should know...
Page 2
2013
...and so many things you should to be doing...
Page 3
2013
But who has the time and resources for everything?
Page 4
2013
This is where Instanssi comes to the rescue.
Page 5
2013
This is how we see it:
Page 6
1. there are things you need to keep
up to date with on a regular basis
– but you don’t always need to
act on them
2. and there are certain things you need
deeper insight into,
something that you can act upon
Our services cater for both these needs.
2013
Our services
• Business and competitive
intelligence project management
• Business and competitive
intelligence outsourcing
• Owl’s view – custom intelligence
report
Page 7
2013
Business and competitive intelligence
project management
Our consultants step into the role of project manager, supporting the customer in
defining their intelligence needs and possibly purchasing new analytics tools and
data sources. Projects don’t always include purchasing, they can also aim for more
efficient utilisation of existing resources.
As we see it, the keys to a successful implementation are:
• a proper understanding of the needs of the people who will be utilising the
solution – from analysts to executives
• engaging the people who will be utilising the solution - from day one
WHY WORK WITH INSTANSSI?
• We’re an independent company, not affiliated with analytics technology vendors or
market data providers
• We make sure that our customers get a solution that fits their needs
• We make sure that the chosen solution is implemented for full utilisation
Page 8
2013
Business and competitive intelligence
management outsourcing
Our consultants step in as intelligence managers, taking care of tasks that relate to
producing, distributing and utilising information and insights.
Our services can be used short term, for example to support the strategic planning
process or a new product launch - or for a longer time, as an alternative to an in-house
intelligence function.
WHY WORK WITH INSTANSSI?
• Outsourcing intelligence management is a cost-effective way of obtaining
actionable insights – not just ”nice to know” data
• We are experienced business and competitive intelligence professionals with a
broad network of contacts
• An outsider’s view can often help spot important things that may have been
overlooked internally
Page 9
2013
Some examples of customer projects
Page 10
A company is starting an online shop. It hires
Instanssi to help in the selection and
configuration of an analytics tool that will
create better understanding of customer
behaviour and support personalized customer
communication.
A company is setting up a market
intelligence function to support its sales
department. It hires Instanssi to help select
the right market data providers and the
right tools for sharing customer and
competitor intelligence within the sales
organization.
A company’s new service department has trouble
keeping up with evolving consumer trends - despite
significant investments in market report databases.
It hires Instanssi to define the needs and map the
resources of the organization and set up an internal
process to turn report data into relevant, actionable
insights.
2013
The Owl’s View – custom intelligence report
Page 11
The Owl’s View is a custom report in two parts. It can be done at
any point, but it is particularly useful when working on something
new: a new strategy, a new product or entering a new market.
The purpose of the report is not just to inform you about what’s
going on outside the company. It is also a picture of where the
strong points and the blind spots of your intelligence practices are.
Like an owl, first give your surroundings a wide scan to get an overview. Then focus on something interesting – and dash to catch it!
Phase 1:
We produce an overview of the customer’s
business environment: e.g. competitors,
customers, legislation and the trends
affecting them.
Phase 2:
Based on the results from phase 1, the
customer chooses 1-3 topics for us to focus
on. The purpose of this phase is to provide
actionable insights.
2013
Instanssi in a nutshell:
• Founder and CEO Camilla Magnusson:
• 10+ years of experience in management consulting, strategic
management and new service development. Former
employers include: OP-Pohjola Group, F-Secure, Idean.
• PhD in strategic management, thesis on how automatic text
visualization can help companies see where their market is
heading
• Believer in the combination of actionable insights and a
creative imagination!
Page 12
• Contact information:
Email: [email protected]
Phone: +358 44 290 2218
Web: www.instanssi.fi
Twitter: @InstanssiFi
• Based in Helsinki, Finland, founded in 2013
2013
Thank you!
