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Instagram Paid Marketing Kari Kowalski

Instagram Paid Marketing-Kari Kowalski

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Instagram Paid Marketing

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Page 1: Instagram Paid Marketing-Kari Kowalski

Instagram Paid Marketing Kari Kowalski

Page 2: Instagram Paid Marketing-Kari Kowalski

“Online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos and share them on a variety of social networking platforms such as Facebook, Twitter, Tumblr and Flickr”

“Fun, Quirky way to share your life with friends through a series of pictures”

Parent Company is Facebook

What is Instagram?

Page 3: Instagram Paid Marketing-Kari Kowalski

You can take a picture with your smart phone, then upload it onto your Instagram app

Once on the Instagram app you can choose different filters, adjust brightness, rotate your picture and enhance certain objects in your picture

Also there are video capabilities

Follow people and like their pictures!

How does Instagram work?

Page 4: Instagram Paid Marketing-Kari Kowalski

150 million users

Urban, youthful individuals with a skew towards women – about 68%

90% of the users on Instagram are under 35

18-34 is the age bracket that media brands target

Most posts come on Thursday’s but Sunday is most effective

9pm-8am – Non-Business Hours

Who Uses Instagram?

Page 5: Instagram Paid Marketing-Kari Kowalski

Released around October 2013

“Test Pool” – Levi’s, Ben & Jerry’s, GE, PayPal and others

Uses your likes and dislikes, who you are friends with and will target what ads you get based on that

Targeting is key because of there is the option to hide the ad at the bottom of the photo

Toyota Example

Instagram Paid Marketing

Page 6: Instagram Paid Marketing-Kari Kowalski

Instagram has never commented on what it really costs to put a an ad up

Researchers have some estimates that vary from $350,000 to just under $1 million for a month

But based on CPM’s – factors like target audience and reach frequency

Cost Structure

Page 7: Instagram Paid Marketing-Kari Kowalski

For brands during business hours they get about 16.31 interactions

Not during business hours only about 15 interactions

Content needs to be visually appealing

Relevant tags

Contests and Promotions

Link to other social media

Use Video

Track Success – plan and set goals then follow up

Most Effective Practices with Instagram

Page 8: Instagram Paid Marketing-Kari Kowalski

Targeting specific audiences through Facebook will be effective

Use of video feature will be most effective

Post pictures of fundraisers on Instagram with link

Look at bigger brands to partner with

HotelTonight – first start-up company to use ads

AltheteTrax Strategies

Page 9: Instagram Paid Marketing-Kari Kowalski

http://www.matchsticksocial.com/blog/instagram-rolls-out-paid-ads

http://www.jacobpritchard.com/blog/instagram-takes-a-cautious-approach-to-paid-content

http://www.adweek.com/news/technology/how-hoteltonight-s-first-instagram-ad-came-together-159461