Inspiring Tourism Through Social Media

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  1. 1. Inspiring Tourism Through Social MediaChad WiebesickDirector of Social Media and Interactive Marketing@wiebesick#PMGC12
  2. 2. What Has Changed Since 2011 Pure Michigans social media following has grown significantly. Facebook has grown from 200,000 fans to 360,000 fans. Twitter has grown from 10,000 to 26,000 followers. Blog gets nearly 1,000 visits each day. Multi-faceted social media program including: Facebook, Twitter,YouTube, Flickr, Pinterest, Google+, blog Three primary channels: Facebook is where the community meets Twitter keeps the community informed Blog celebrates Michigans treasures Pure Michigan has 2nd most number of Facebook fans ofany state tourism page in the nation #PMGC12
  3. 3. Pure Michigan Social Strategy Participate in conversations Use the right social network for your business Remember to integrate social Empower fans to become brand advocates Your fans are the voice of your brand #PMGC12
  4. 4. P: Participate in Conversations #MiWiMittenBattle #Mich175 #313Dlove
  5. 5. U: Use The Right Social Site For YourBusiness Top tips to gain Pinterestfollowers Network with others Add Pin It button to yourwebsite Use quality photos Be mindful of Pinterest rules Pinterest drives more traffic than Google+ YouTube andLinkedin combined #PMGC12 Pinterest is the fastest-growing website of all time#PMGC12
  6. 6. R: Remember To Integrate Social Media website relaunch Responsive design Deeper social media integration Blog is now part of the websiteand not separate Downloadable and shareablephotosMockup is the nations most visited state tourism website for 5th year in a row #PMGC12
  7. 7. Interactive map Trip plannerMockup
  8. 8. E: Empower Fans To Be Brand Advocates Facebook Timeline Add business milestones Fans can email Page admins Tabs are now displayed as apps and thumbnail image can be customized Highlight posts to make them double- wide Any post made by the Page can be pinned to the top of the wall for 7 days Americans spend more time on Facebook than any other web site#PMGC12 Pure Michigan has 2nd most number of Facebook Fans of any statetourism page in the nation
  9. 9. Facebook app for fans to downloadPure Michigan photos Facebook Timeline Cover Twitter background Desktop wallpaper Mobile device backgroundMockup
  10. 10. Ways to Participate With Pure Michigan Contribute a guest blog post Add events and property to website Participate in a Google+ hangout Engage across targeted channels such as Pure Michigan Car Culture Pure Michigan Talent Connect Put an ad in the Featured Deals e-newsletter Join us on the social web! has over 12,000 attractions in its database #PMGC12
  11. 11. Contact MeChad WiebesickDirector of Social Media and Interactive MarketingEmail: wiebesickc@michigan.orgTwitter: @wiebesick