OVERSIGHT

ADVOCACY

The Consumer Electronics Company* Best Practice Guidebook presents a systematic approach to creating and activating a social media strategy throughout a company.

STRA

TEGY

“What are the components of an effective social media strategy?”

“Who should be on the team?”

“How do I run a social media pilot?”

“What level of governance is appropriate?”

“How can I harness social media to launch a new product?”

The Microsoft Best Practice Guidebook show how social media can engage brand enthusiasts to generate excitement for a new product launch.

The Dupont Best Practice Guidebook shows how to use social media pilots to develop marketing capabilities, and to create corporate governance measures for social media.

“How can social media engage brand advocates?”

“How do I improve core social media capabilities companywide?”

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ADVOCACYCAPABILITY

CAPABI

LITY

OVERSIGHTSTRA

TEGY

* Pseudonym.

* Pseudonym.

“What role can a Center of Excellence play?”

Cisco

DuPontConsumer Electronics Company*

Microsoft

SOME KEY QUESTIONS

EXPLORE THE ANSWERS

The Cisco Best Practice Guidebook demonstrates how to establish a social media Center of Excellence that provides best practices companywide.

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MASTERING THE

Social MediaUNIVERSE

Enjoy!

Today all companies understand the importance of social media, but few would say they have successfully mastered it. Here we share questions addressed by four companies that have ventured through the social media universe and beyond.

81%

32%

of B2B companies report using some form of social media network

of those companies describe their efforts as “below average”