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Indian Automobile Industry Social Media Case Study (c) InRev Systems

Indian automobile industry in social media

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The presentation is about how Automobile industries are using social media to engage with users and share their brand value.

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Page 1: Indian automobile industry in social media

(c) InRev Systems

Indian Automobile IndustrySocial Media Case Study

Page 2: Indian automobile industry in social media

(c) InRev Systems

How are big brands using Social Media?

Source : engagementdb.com

Page 3: Indian automobile industry in social media

(c) InRev SystemsSource : engagementdb.com

Page 4: Indian automobile industry in social media

(c) InRev Systems

Lets look at 5 large automobile brands

Page 5: Indian automobile industry in social media

(c) InRev Systems

Facebook Fan Page

LinkedIn Profile Engagement in Facebook

Page 6: Indian automobile industry in social media

(c) InRev Systems

Toyota Mentions in Twitter

Page 7: Indian automobile industry in social media

(c) InRev Systems

Toyota versus Honda Twitter Engagement Comparison

It is clear from above that Toyota is using Twitter to engage whereas Honda is using for announcements. These kinds of strategies can have strong impact on brand awareness.

Page 8: Indian automobile industry in social media

(c) InRev Systems

Facebook Fan Page

Engagement in Facebook

Page 9: Indian automobile industry in social media

(c) InRev Systems

Ford’s strong presence in Social Media

Ford’s way of using multiple channel in the same networking site is a popular way of engaging with users with different demands. This is also the same strategy used by DELL.

Page 10: Indian automobile industry in social media

(c) InRev Systems

Engagement in Facebook

Engagement in Twitter

Page 11: Indian automobile industry in social media

(c) InRev Systems

Engagement in Facebook

Engagement in Twitter

Page 12: Indian automobile industry in social media

(c) InRev Systems

Indian Activity on Social Media

Still missing the key essence of social media which is engagement.

Still in its infancy state, there is more to explore for Indian Auto brands.

Indian Brands are still handling Social Media as an Advertising Agency.

Page 13: Indian automobile industry in social media

(c) InRev Systems

Twitter profile for Maruti Suzuki

Most Tweets are announcement and no engagement with Twitter

Network.

This shows loss in opportunity to engage.

Page 14: Indian automobile industry in social media

(c) InRev Systems

Facebook Profile of Maruti Suzuki Campaign

Engagement in Facebook being used only to share interesting and

funny videos, losing the opportunity to send

across the brand value.

Page 15: Indian automobile industry in social media

(c) InRev Systems

Lost opportunity in Twitter

People are talking about the brand continuously and expressing their

views.

Page 16: Indian automobile industry in social media

(c) InRev Systems

0 2 4 6 8 10 12 14 16 18 200.0

1.0

2.0

3.0

4.0

5.0

6.0

Automobile Industry

No of Channels

Inte

racti

vity

Leve

lSocial Engagement Graphs for Automobile in India

Page 17: Indian automobile industry in social media

(c) InRev Systems

Automobile Companies Channels Social Grades

Maruti Suzuki 19 4.8Volkswagen 6 4.4Bajaj Autos 4 4.0

Toyota 11 3.8Ford 5 3.7

Yamaha 7 3.5Chevrolet 3 3.3

Honda 4 2.9Mercedes-Benz 3 2.7

Mahindra Renault 6 2.5Fiat 4 2.4

BMW 4 2.2TVS 3 2.2

Nissan 3 1.9Royal Enfield 2 1.8

Hyundai 2 1.5Audi 3 1.5

Mitsubishi 2 1.0

Table for Automobile Social Media Reach in India

Page 18: Indian automobile industry in social media

(c) InRev Systems

Research Report from Simplify360 for Maruti

Source Mentions

Micro Blogs 4,830

News, Blogs and Videos 3,661

Date : September 26th 2010 to November 16th 2010

Page 19: Indian automobile industry in social media

(c) InRev Systems

Distribution of non-Twitter Mentions

68%

16%

6%

7%

3%

Datasource : simplify360

BlogGoogle NewsWordPressYahoo NewsYou Tube

Page 20: Indian automobile industry in social media

(c) InRev Systems

Approximate distribution of Twitter Mention - City wise in India

30%

16%16%

11%

11%

11%5%

Datasource : simplify360

MumbaiNew DelhiBangalorePuneChennaiHyderabadCochin

Page 21: Indian automobile industry in social media

A Little about Us

(c)2010 InRev Systems

Our product Buzzom.com was one of the top five most loved Twitter Applications in the world.

We are a Young and Enthusiastic team that understand social media and technology.

We are driven by experimentation and innovation.

Page 22: Indian automobile industry in social media

(c)2010 InRev Systems

We believe in conversations rather than in presentation.

So, let us know how we can help you.Deep Sherchan [email protected]

Mobile : +91 9611122994 Site : http://simplify360.com