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M a r k e t I n t e l l i g e n c e . C o n s u l t i n g
I n d i a Te l e s h o p p i n g M a r ke t B y O p e ra t i o n Ty p e , B y P ro d u c t Ty p e, B y Pay m e n t M e t h o d C o m p e t i t i o n
Fo re c a s t & O p p o r t u n i t i e s , 2 0 1 1 - 2 0 2 1
T a b l e o f C o n t e n t s
© TechSci Research
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S. No. Contents
1. Product Overview
2. Research Methodology
3. Analyst View
4. Global Teleshopping Market Overview
5. India Teleshopping Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value & Volume
5.2. Market Share & Forecast
5.2.1. By Operation Type (Dedicated Vs Infomercials)
5.2.2. By Product Type
5.2.3. By Payment Method
5.2.4. By Company
5.2.5. By Region
5.3. Market Attractiveness Index (By Region and Operation Type)
6. India Dedicated Channel Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value & Volume
7. India Infomercial Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value & Volume
T a b l e o f C o n t e n t s
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S. No. Contents
8. Market Dynamics
8.1. Drivers
8.2. Challenges
9. Market Trends and Developments
9.1. Discounts and Cashbacks
9.2. Availability of Alternate Payment Methods
9.3. Increasing Number of Mobile Applications & Websites
9.4. Emergence of Branded Products
9.5. Rising Dedicated Channels
10. SWOT Analysis
11. Business Models
12. Policy & Regulatory Landscape
13. India Economic Profile
14. Competitive Landscape
14.1. Company Profiles
14.1.1. Tv18 Home Shopping Network Limited
14.1.2. Naaptol Online Shopping Pvt. Ltd.
14.1.3. TVC Skyshop Ltd
14.1.4. SHOP CJ Network Pvt. Ltd.
14.1.5. DEN Snapdeal TV Shop
14.1.6 HBN Network Private Limited
14.1.7. Best Deal TV
14.1.8. Ace Teleshop Pvt. Ltd.
T a b l e o f C o n t e n t s
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S. No. Contents
14.1.9 Telemart Shopping Network Pvt. Ltd.
14.1.10. Teleone Consumers Product Pvt. Ltd.
15. Strategic Recommendations
16. About Us & Disclaimer
P r o d u c t O v e r v i e w
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Selling products through television advertisements that gives complete description of the product, and
also provides contact details for customer to place orders is known as teleshopping. Moreover, selling of
products through teleshopping is much more convenient than traditional way of shopping in the market
or supermarkets, as ordering products is much more easier over the phone and the product is also
delivered to the customers desired address.
Teleshopping Market in India
Dedicated Channels
◊ They are meant exclusively
for telecasting products 24
hours a day.
◊ No repetitive advertisements
◊ Large array of products of
different brands.
◊ Effective form of Direct
Responsive Television(DRTV)
Infomercials
◊ Are advertisements aired on
Television for a short time
period.
◊ Demonstrates and Promotes
the products in an informative
style.
◊ Usually Healthcare and
related Products are
telecasted.
R e s e a r c h M e t h o d o l o g y
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Research
Information gathered through primary research surveys from various television shopping companies operating in India, to collect information regarding teleshopping market in India
Secondary data is collected from company websites, company annual reports, credible paid databases, internal databases and other secondary sources.
Evaluation and Validation
The collected information is evaluated by our industry experts.
While compiling data, we have validated all collected information from multiple sources and data warehouses in order to present most accurate and precise information of India teleshopping market.
Analysis
Various aspects of teleshopping market in India has been comprehensively monitored and analyzed by the team of industry experts.
TechSci Research have also identified and analyzed all emerging trends, including important drivers and challenges that India Teleshopping market is confronting.
Presentation
The information analyzed is then represented in chronological order to depict a meaningful and clear picture of the market.
Segmental shares with forecasts for the industry based on the in-depth analysis of market dynamics, prevalent trends, major developments and growth opportunities are also presented in the report
R e s e a r c h M e t h o d o l o g y
© TechSci Research
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At TechSci Research, we proactively focus on monitoring the markets and constantly infuse innovations in our
research methodologies. We have pioneered and deployed unique and innovative methodologies that govern all
aspects and provide clear picture of India teleshopping market to our clients.
Vast analysis has been done on the performance of the teleshopping market in India by considering various
factors such as, rising number of households, expanding television viewership base, increasing disposable income,
and growing supply chain and delivery network. Thereby, enabling our clients in developing strategies and
investment plans in order to grow and explore various opportunities in India teleshopping market.
Partial Companies Interviewed Partial Secondary Sources
• TV18 HOME SHOPPING NETWORK LIMITED
• Naaptol Online Shopping Pvt. Ltd.
• TVC Skyshop Ltd
• SHOP CJ Network Pvt. Ltd.
• DEN Snapdeal TV Shop
• Best Deal TV
• Ace Teleshop Pvt. Ltd.
• Teleone Consumers Product Pvt. Ltd.
• Telemart Shopping Network Pvt. Ltd.
• Press Releases
• World Bank
• Industry Magazines
• Company Annual Reports
• Hoovers
• News Articles, etc..
I n d u s t r y B r i e f
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India Teleshopping Market Forecast to Grow at 17% till 2021
According to TechSci Research report, “India Teleshopping Market By Operation Type, By Region & By CompanyForecast and Opportunities, 2011-2021”, the teleshopping market in India is forecast to exhibit a CAGR of 17.20% during2016-2021, owing to wide reach of television broadcasting in India, increasing number of people viewing television,coupled with changing lifestyle and growing preference of the people towards more convenient ways of shopping. Atpresent, there are over 60 infomercials channels and 10 dedicated channels operating in the television shopping marketin India, which is further expected to increase in the coming years majorly, due to growing teleshopping market in India.Moreover, number of private satellite channels in India increased from 826 in 2014 to 847 in 2015, thereby wideningscope for television shopping companies in India. In terms of active DTH subscribers in India, there has been a substantialincrease in subscription from 40.54 million subscribers in 2014 to 55.98 million subscribers in 2015. Therefore, increasingsubscription, rising television viewer base and growing internet penetration to drive India television market through2021.
India teleshopping market has been segmented into two categories namely, infomercials and dedicated channels.Dedicated channels dominated India teleshopping market in 2015, and is anticipated to maintain its dominance in thecoming years as well, owing to 24 hours telecast, continuous announcement of various cashbacks/ discounts offers andoffering branded products. Moreover, Homeshop18, Naaptol, and Shop Cj were the leading players in India teleshoppingmarket in 2015, and they are further anticipated to dominate the market through 2021, on account of their increasingpenetration, as they have been for longer time in the market as compared to other players. Furthermore, thesecompanies also offer quality products with attractive offers and discounts, which is further anticipated to fuel theirdominance in the market during the forecast period.
“Expanding television viewer base both in urban and rural area, is one of the major driver for India teleshopping market.Growing digitization in semi-urban and rural areas of the country has also propeled the market for teleshopping in thecountry. Moreover, companies operating in India teleshopping market are now focusing on launching branded productsto attract more customers and increase their penetration in the teleshopping market in India. Furthermore, increasingnumber of discounts and convenience of shopping through television is further anticipate to drive India teleshoppingmarket through 2021,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based globalmanagement consulting firm.
S a m p l e D a t a - S n a p s h o t
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India Teleshopping Market Size, By Value (USD
Million), By Volume (Million Orders) 2011-2021F
1020 30 40 50 60 70 80 90 100 110
1530 45 60 75 90 105 120 135 150 165
2011 2012 2013 2014 2015 2016E2017F2018F2019F2020F2021F
Value (USD Million) Volume (Million Orders) Source:XXXXXNote: These are dummy figures; please purchase our report for actual data
India Teleshopping Market Share, By Product Type, By
Value, 2011-2021F
10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10%
20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%
30% 30% 30% 30% 30% 30% 30% 30% 30% 30% 30%25%25% 25% 25% 25%
25% 25% 25% 25% 25% 25%
15% 15% 15% 15% 15% 15% 15% 15% 15% 15% 15%
2011 2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F
Hardware Home Furnishing Apparel & Accessories
Consumer Appliances Others
India Teleshopping Market Share, By Region,
By Value, 2015 & 2021F
North
East
West
South
2015: X%2021F: X%
2015: X%2021F: X%
2015: X%2021F: X%
2015: X%2021F: X%
India Teleshopping Apparels &
Accessories Market Share, By Leading
Segments, By Value, 2016E
Women Apparel, 14%
Women Accessories,
14%
Women Footwear,
14%Men
Accessories, 14%
Men Apparel, 14%
Men Footwear,
14%
Others, 16%
India Percentage of Population in Age Group 15-64
Years (As Percentage of Total Population), 2010-2014
10% 20% 30% 40% 50%
2010 2011 2012 2013 2014
India TV Industry Size (USD Billion),
2011-2021F
51020
3040
5060
7080
90100
20…
20…
20…
20…
20…
20…
India Teleshopping Market Attractiveness
Index, By Region, By Value, 2015-2021F
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
0.00 0.50 1.00 1.50 2.00 2.50
West
South
East
North
R e p o r t O r d e r i n g
To View Sample OR Purchase Report
Report Price
Report Name: India Teleshopping Market By Operation Type, By Product
Type, By Payment Method Competition Forecast & Opportunities, 2011-2021
License Type Price
Electronic Access - Single User License $2500
CD-ROM Mail Delivery $3000
Hard Copy Mail Delivery $3500
Electronic Access - Multi-User License $5000
A b o u t U s & D i s c l a i m e r
© TechSci Research
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About Us
TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides
market research reports in a number of areas to organizations. The company uses innovative business models that focus on improving
productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use various analyses of both industry-
specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and global
industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation
of the opportunities available in the market.
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Disclaimer
The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made thatit is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sourcesincluding which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of anyinformation and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that ithas no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts, canchange without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal consumption.Usage of the same for purpose other than internal will require prior approval of TechSci Research.
