India FM Radio Industry Forecast and Opportunities, 2019

M a r k e t . I n t e l l i g e n c e . E x p e r t s

India FM Radio Industry Forecast & Opportunities , 2019

I n d u s t r y B r i e f

© TechSci Research

2

The history of radios dates back to the year 1923 when the Radio Club of Bombay started broadcasting programs in India.

AIR (All India Radio) launched its first FM service from Madras to offer a wide range of audio programs to listeners with

improved content and broadcast quality. Till 1999, India’s FM radio market was governed by AIR. However, with Phase-I

auction policy in the same year, the market opened its realms for private FM radio companies. The policy met limited

success with the launch of only 21 channels that were allotted under this policy. These channels are still operational across

12 cities in India. Later in 2005, the launch of Phase-II auction policy fuelled private FM radio channels in the country under

which the government allocated licenses for 245 channels. However, with the upcoming Phase – III auctions the more new

licenses are expected to be allocated which would further drive the market for FM Radio Stations in India.

According to “India FM Radio Industry Forecast & Opportunities, 2019”, the industry is expected to witness double

digit growth during 2014-19. Increasing number of FM radio listeners coupled with the growing expenditure on

advertisement campaigns by real-estate, pharmaceutical, education, healthcare sectors, etc., are resulting in strong growth

of the FM radio industry. The upcoming phase-3 auction is also expected to spur the market for radio in the country as radio

station operators would expand and enter further in Tier-2 and Tier-3 cities. The launch and implementation of this policy

would provide the country with 839 radio channel licenses across 227 new cities in addition to existing cities. Driven by these

factors, India FM radio industry is forecast to touch USD656.33 million by 2019. Having a large base of FM radio listeners,

Delhi NCR and Maharashtra are the leading markets for FM radio in the country. Leading companies operating in India’s FM

radio market include Prasar Bharati, Entertainment Network (India) Limited, Sun TV Network Limited, Reliance Broadcast

Network Limited, Music Broadcast Private Limited and D.B Corp Ltd. “India FM Radio Industry Forecast &

Opportunities, 2019” discusses the following aspects of FM Radio industry in India:

India FM Radio Market Size, Share & Forecast

India FM Radio Business Model

India FM Radio Market Share By Company, By State

Advertisement Tariff & Concepts and STP Analysis

Changing Market Trends & Emerging Opportunities

Competitive Landscape & Strategic Recommendations

T a b l e o f C o n t e n t s

© TechSci Research

3

S. No. Contents

1. Research Methodology

2. Analyst View

3. India Media & Entertainment Industry Outlook

3.1. Market Size & Forecast

3.1.1. By Value

4. India FM Radio Industry Evolution

5. India FM Radio Business Model

5.1. Eligibility Criteria

5.2. CAPEX

5.3. OPEX

5.4. Revenue

6. India FM Radio Industry Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Company

6.2.2. By State

7. India FM Radio Industry Advertisement Tariffs & Concepts

8. STP Analysis of India FM Radio Industry

8.1. STP Analysis of Delhi NCR

8.2. STP Analysis of Mumbai

8.3. STP Analysis of Bangalore

8.4. STP Analysis of Chennai

8.5. STP Analysis of Kolkata

8.6. STP Analysis of Hyderabad

8.7. STP Analysis of Pune


© TechSci Research

4

S. No. Contents

8.8. STP Analysis of Patna

8.9. STP Analysis of Chandigarh

8.10. STP Analysis of Ahmedabad

8.11. STP Analysis of Shimla

8.12. STP Analysis of Thiruvananthapuram

8.13. STP Analysis of Jammu & Kashmir

8.14. STP Analysis of Jaipur

8.15. STP Analysis of Lucknow

8.16. STP Analysis of Pondicherry

8.17. STP Analysis of Bhubaneswar

8.18. STP Analysis of Shillong

8.19. STP Analysis of Aizawl

8.20. STP Analysis of Bhopal

8.21. STP Analysis of Raipur

8.22. STP Analysis of Itanagar

9. Market Dynamics

10. Recent Industry Trends

10.1. Focus on Rural Market

10.2. Live Events

10.3. Focus on Diversification

10.4. Certification Courses for Radio Jockey

10.5. Internet Radio

11. Policy & Regulatory Landscape

12. India Economic Profile

13. Competitive Landscape


© TechSci Research

5

S. No. Contents

13.1. Prasar Bharati

13.2. Entertainment Network (India) Limited

13.3. Reliance Broadcast Network Limited

13.4. Sun TV Network Limited

13.5. Music Broadcast Private Limited

13.6. T.V. Today Network Limited

13.7. D.B Corp Ltd.

13.8. HT Media Limited

13.9. Next Radio Limited

13.10. B.A.G. Films & Media Limited.

14. Strategic Recommendations

15. About Us & Disclaimer

L i s t o f F i g u r e s

© TechSci Research

6

Figure No. Figure Title

•Figure 1: India Media & Entertainment Market Size, By Value, 2009-2013 (USD Billion)

•Figure 2: India Media & Entertainment Market Share, By Type, By Value, 2013

•Figure 3: India Media & Entertainment Market Size, By Value, 2014E-2019F

•Figure 4: India FM Radio Market Size, By Value, 2009-2013 (USD Million)

•Figure 5: India FM Radio Market Size, By Value, 2014E-2019F (USD Million)

•Figure 6: India FM Radio Industry Share in Advertisement Market, By Value, 2013 & 2019F

•Figure 7: India Advertisement Market Size, By Value, 2013-2019F (USD Billion)

•Figure 8: India FM Radio Companies Outlook

•Figure 9: India FM Radio Market Share, By Company, By Value, 2013

•Figure 10: India Public FM Radio Market Size, 2013-2019F (USD Million)

•Figure 11: India FM Radio Market Share, By Companies, By Value, 2013

•Figure 12: India FM Private Radio Market Size, By Value, 2013

•Figure 13: India FM Radio Market Share, By Major State, By Value, 2013

•Figure 14: India Top 7 FM Radio Markets, By City, 2013

•Figure 15: India Weekly Advertisement Tariff for 7 Slots per Day, By Company, By City, 2014 (USD)

•Figure 16: Delhi Weekly Advertisement Tariff, By Company, By Spot per Day, 2014 (USD)

•Figure 17: Mumbai Weekly Advertisement Tariff, By Channel, By Spot per Day, 2014 (USD)

•Figure 18: Bangalore Weekly Advertisement Tariff, By Channel, By Spot per Day, 2014 (USD)

•Figure 19: Chennai Weekly Advertisement Tariff, By Channel, By Spot per Day, 2014 (USD)

•Figure 20: Kolkata Weekly Advertisement Tariff, By Channel, By Spot per Day, 2014 (USD)

•Figure 21: Hyderabad Weekly Advertisement Tariff, By Channel, By Spot per Day, 2014 (USD)

•Figure 22: Ahmedabad Weekly Advertisement Tariff, By Channel, By Spot per Day, 2014 (USD)

•Figure 23: Jaipur Weekly Advertisement Tariff, By Channel, By Spot per Day, 2014 (USD)

•Figure 24: Pune Weekly Advertisement Tariff, By Channel, By Spot per Day, 2014 (USD)

•Figure 25: Radio One Advertisement Tariff, By City, 2014 (USD)

•Figure 26: FM Radio Market STP Analysis, Delhi NCR, 2013

•Figure 27: FM Radio Market STP Analysis, Mumbai, 2013

•Figure 28: FM Radio Market STP Analysis, Bangalore, 2013

•Figure 29: FM Radio Market STP Analysis, Chennai, 2013


© TechSci Research

7


•Figure 30: FM Radio Market STP Analysis, Kolkata, 2013

•Figure 31: FM Radio Market STP Analysis, Hyderabad, 2013

•Figure 32: FM Radio Market STP Analysis, Pune, 2013

•Figure 33: FM Radio Market STP Analysis, Patna, 2013

•Figure 34: FM Radio Market STP Analysis, Chandigarh, 2013

•Figure 35: FM Radio Market STP Analysis, Ahmedabad, 2013

•Figure 36: FM Radio Market STP Analysis, Shimla, 2013

•Figure 37: FM Radio Market STP Analysis, Thiruvananthapuram, 2013

•Figure 38: FM Radio Market STP Analysis, Jammu & Kashmir, 2013

•Figure 39: FM Radio Market STP Analysis, Jaipur, 2013

•Figure 40: FM Radio Market STP Analysis, Lucknow, 2013

•Figure 41: FM Radio Market STP Analysis, Pondicherry, 2013

•Figure 42: FM Radio Market STP Analysis, Bhubaneswar, 2013

•Figure 43: FM Radio Market STP Analysis, Shillong, 2013

•Figure 44: FM Radio Market STP Analysis, Aizawl, 2013

•Figure 45: FM Radio Market STP Analysis, Bhopal, 2013

•Figure 46: FM Radio Market STP Analysis, Raipur, 2013

•Figure 47: FM Radio Market STP Analysis, Itanagar, 2013

•Figure 48: India Smartphone Market Size, By Volume, 2010-2019F (Million Units)

•Figure 49: Entertainment Network (India) Limited. Radio Stations Details

•Figure 50: Entertainment Network (India) Limited. Financial Details, 2013 & 2014 (USD Million)

•Figure 51: Reliance Broadcast Network Limited Radio Stations Details

•Figure 52: Reliance Broadcast Network Limited Financial Details, 2013 & 2014 (USD Million)

•Figure 53: Sun TV Network Limited Radio Stations Details

•Figure 54: Sun TV Network Limited Financial Details, 2013 & 2014 (USD Million)

•Figure 55: Music Broadcast Private Limited Radio Stations Details

•Figure 56: T.V. Today Network Limited Radio Stations Details

•Figure 57: T.V. Today Network Limited Financial Details, 2012 & 2013 (USD Million)


© TechSci Research

8


•Figure 58: D.B Corp Ltd. Radio Station Details, By City

•Figure 59: D.B. Corp Ltd. Financial Details, 2012 & 2013 (USD Million)

•Figure 60: D.B. Corp Ltd. Geographical Coverage, 2013

•Figure 61: HT Media Limited Radio Stations Details

•Figure 62: HT Media Limited Financial Details, 2013 & 2014 (USD Million)

•Figure 63: HT Media Limited Market Share, By Business Segment, By Value, 2013

•Figure 64: T.V. Today Network Limited Radio Station Details, By City

•Figure 65: B.A.G. Films & Media Limited. Radio Station Details, By City

L i s t o f T a b l e s

© TechSci Research

9

Table No. Table Titles

•Table 1: India FM Radio Industry Total Channel Auctions, By City, 1999 & 2005

•Table 2: India FM Radio Phase-III Policy Financial Eligibility Criteria, By City Category, 2014

•Table 3: India FM Radio Company Capital Expense Components

•Table 4: India FM Radio Company Operating Expense Share , 2013

•Table 5: India FM Radio Promotional Activities Expenditure Share, By Industry, 2013

•Table 6: Major FM Radio Channels in Delhi NCR

•Table 7: India FM Radio Market Share in Maharashtra & Gujarat, By City, By Value, 2013

•Table 8: India Phase-III Auction Policy Allocated FM Radio Channel, By State, By City Category (Units)

•Table 9: India Premier Radio Certification Programs

•Table 10: Prasar Bharati Radio Stations Details

•Table 11: Entertainment Network (India) Limited Radio Jockeys and Shows Details, By City

•Table 12: Reliance Broadcast Network Limited Radio Jockeys and Shows Details, By City

•Table 13: Sun TV Network Limited Radio Jockeys and Shows Details, By City

•Table 14: Music Broadcast Private Limited Radio Jockeys and Shows Details, By City

•Table 15: T.V. Today Network Limited Radio Jockeys and Shows Details, By City

•Table 16: D.B Corp Ltd. Radio Jockeys and Shows Details, By City

•Table 17: HT Media Limited Radio Jockeys and Shows Details, By City

R e s e a r c h M e t h o d o l o g y

© TechSci Research

10

Product Definition :

TechSci Research has covered public and private FM radio stations in India. Private FM radio stations are present in

the country since 2000, however its market is still at a nascent stage, with merely 4.02% contribution in the

country’s advertisement market in 2013. Currently, there are more than 200 private radio stations operating in 86

cities. The biggest hindrance in the growth of FM radio industry is that FM radio is still not considered a primary

medium of advertisement to print and TV, specifically in tier 2 and tier 3 cities in India. Today, radio has an extended

reach across the country and majority of the radio stations are concentrating on a small pool of radio listeners. Over

the next five years, diversification across all the segment of listeners with innovative content will help the industry in

emerging as a strong medium of advertisement in India.

Baseline Methodology :

For the study, TechSci Research has gathered information through primary research surveys with 6 companies

followed by counter validating the information through analysis of their annual reports. We also put through

exhaustive search of credible paid databases such as Hoovers, Factiva, Bloomberg etc., including our internal

database. Our team of analysts has then prudently evaluated all the collected information and personated them in

chronological order to depict a meaningful and clear picture of Indian FM radio stations market.

While compiling the data we have also cross-checked all the collected information from multiple sources and data

warehouses to present the most accurate and precise information of the concerned industry.

Sources : Company Annual Reports, Bloomberg, Factiva

Companies Interviewed

Entertainment Network (India) Limited, HT Media Limited, Reliance Broadcast Network Limited, Music Broadcast Private Limited , T.V. Today Network Limited and Next Radio Limited

S a m p l e D a t a - S n a p s h o t

11

© TechSci Research

X%

10.00

20.00

30.00

40.00

50.00

60.00

2014E 2015F 2016F 2017F 2018F 2019F

Figure 2 : India Media & Entertainment Market

Size, By Value, 2014E-2019F (USD Billion)

50.00%

50.00%

Advertisement

FM Radio

Figure 5 : India FM Radio Industry Share in

Advertisement Market, By Value, 2013 & 2019F

300200 250

150

600400

500

900

600450

1200

8001000

600

1500

1000

1250

750

Delhi Mumbai Kolkata Chennai

Radio Mirchi Fever FM 104 Radio City 91.1 Red FM BIG FM

Figure 9: India Weekly Advertisement Tariff for 7 Spots per Day, By Channel, By City, 2014

(USD)

20.00%

20.00%

20.00%

20.00%20.00%

Prasar Bharati ENILOthers RBNLSun TV Network

Figure 6 : India FM Radio Industry Market

Share, By Company, By Value, 2013

1000500 400

15001000 800

20001500

1200

25002000

1600

30002500

2000

35003000

2400

4,0003,500

2,800

7 Spots/Day 10 Spots/Day 15 Spots/Day

Radio Mirchi Fever FM 104 Radio City 91.1 RED FM 92.7 BIG FM HIT 95 FM Oye FM 104

Figure 10 : Delhi Weekly Advertisement Tariff, By Channel, By Spot per Day, 2014 (USD)

Jalandhar

Delhi

Jaipur

Lucknow

Kanpur

PatnaVaranasi

Rajkot

AhmedabadBhopal

IndoreJabalpur

Vadodara

Surat

NashikMumbai

Pune

Aurangabad

NagpurRaipur Kolkata

Vishakhapatnam

Hyderabad

Vijayawada

Panaji

Kolhapur

Bangalore

Mangalore

ChennaiCoimbatore

Madurai

Trivandrum

Figure 14: Entertainment Network (India)

Limited Radio Stations Details

R e p o r t O r d e r i n g

12

© TechSci Research

Report Name: India FM Radio Industry Forecast and Opportunities, 2019

Product Price

To View Sample OR Purchase Report

License Type Price

Electronic Access - Single User License USD 1800

CD-ROM Mail Delivery USD 2400

Hard Copy Mail Delivery USD 2800

Electronic Access - Multi-User License USD 4500

http://www.techsciresearch.com/2984

A b o u t U s & D i s c l a i m e r

13

TechSci Research – North America

2950, Boundary Road, Burnaby,

British Columbia, Canada

Tel: +1- 646- 360-1656

Email: [email protected]

www.techsciresearch.com

About Us :

TechSci Research is a global market research and consulting company with offices in Canada, the UK and India. TechSci Research

provides market research reports in a number of areas to organizations. The company uses innovative business models that focus on

improved productivity, that also ensure the creation of high-quality reports. The proprietary forecasting models use various analyses of

both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country,

regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a

uniquely rich evaluation of the opportunities available in the market.

Related Reports

Global Head-up Display Market Forecast and Opportunities, 2019

Global Pico Projector Market Forecast and Opportunities, 2019

India Base Transceiver Station (BTS) Market Forecast and Opportunities, 2018

Partial List of Clients

Disclaimer :

The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made thatit is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sourcesincluding which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of anyinformation and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that ithas no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts, can changewithout notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal consumption. Usage ofthe same for purpose other than internal will require prior approval of TechSci Research.

TechSci Research – Europe

54, Oldbrook, Bretton,

Peterborough,

United Kingdom


www.techsciresearch.com

TechSci Research – Asia-Pacific

A – 51, Sector -57, Noida, National

Capital Region, U.P. - India

Tel: +91-120-4243434


www.techsciresearch.com© TechSci Research