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India Air Conditioners Market By Product Type, By End Use S ector, By Tonnage
Capacity, By Top City, Competit ion Forecast & Opportunities , 2011–2021
M a r k e t I n t e l l i g e n c e . C o n s u l t i n g
T a b l e o f C o n t e n t s
© TechSci Research
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S. No. Contents
1. Product Overview
2. Research Methodology
3. Analyst View
4. Global Air Conditioners Market Overview
5. India Air Conditioners Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value & Volume
5.2. Market Share & Forecast
5.2.1. By Product Type
5.2.2. By End Use Sector
5.2.3. By Tonnage Capacity
5.2.4. By Region
5.2.5. By Top City
5.2.6. By Company
5.3. India Air Conditioners Market Attractiveness Index
6. India Light Commercial Air Conditioners Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value & Volume
6.2. Market Size & Forecast
6.2.1. By Product Type (High Wall Splits, Window Cassettes and Concealed Ductable Splits)
6.2.2. By End Use
T a b l e o f C o n t e n t s
© TechSci Research
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S. No. Contents
6.2.3. By Tonnage Capacity
6.4. Pricing Analysis
7. India Chillers Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value & Volume
7.2. Market Size & Forecast
7.2.1.By Type (Air cooled Screw, Air cooled Scroll, Water cooled Screw, Water Cooled Scroll, Centrifugal, Reciprocating and Absorption)
7.2.2. By End Use
7.3. Pricing Analysis
8. India VRF Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value & Volume
8.2. Market Size & Forecast
8.2.1. By Single Outdoor Unit Cooling Capacity (4 HP-22 HP)
8.2.2. By End Use
8.3. Pricing Analysis
9. India Ductable Splits Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value & Volume
9.2. Market Size & Forecast
9.2.1. By Tonnage Capacity
9.2.2. By End Use
9.3. Pricing Analysis
T a b l e o f C o n t e n t s
© TechSci Research
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S. No. Contents
10. India Other Air Conditioners Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
11. India HVAC Equipment & Control Systems Market Overview
12. India Refrigerant Market Overview
13. Supply Chain Analysis
14. Import-Export Analysis
15. Market Dynamics
15.1. Drivers
15.2. Challenges
16. Market Trends & Developments
16.1. Increasing Manufacturing Units
16.2. Inverter Technology based Air Conditioners
16.3. Increasing Air Conditioner Prices
16.4. Reducing GHGs emissions
16.5. Increasing Demand from Smaller Cities
17. Policy and Regulatory Landscape
18. India Economic Profile
19. Competitive Landscape
19.1. Competition Matrix
19.2. Company Profiles
19.2.1. Voltas Limited
T a b l e o f C o n t e n t s
© TechSci Research
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S. No. Contents
19.2.1. Daikin Airconditioning India Pvt. Ltd.
19.2.3. LG Electronics India Pvt. Ltd
19.2.4. Samsung India Electronics Pvt. Ltd.
19.2.3. Johnson Controls-Hitachi Air Conditioning India Limited
19.2.4. Panasonic India Pvt. Ltd.
19.2.3. Blue Star Ltd.
19.2.4. Carrier Midea India Pvt. Ltd.
19.2.3. Mitsubishi Electric Corporation
19.2.4. Lloyd Electric & Engineering Ltd.
20. Strategic Recommendations
21. About Us & Disclaimer
P r o d u c t O v e r v i e w
© TechSci Research
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Air Conditioners
Air conditioners are used to alter the room temperature.
By Product Type
High Wall Split
Air Conditioner
Window Air
Conditioner
Concealed
Ductable Air
Conditioner
Cassette Air
Conditioner
Light Commercial Air
Conditioners
1
By Single Outdoor Unit Cooling
Capacity
4 HP
6 HP
8 HP
10 HP
12 HP
14 HP
16 HP
18 HP
20 HP
22 HP
VRFs
2
By Tonnage Capacity
5.5 TR
9 TR
11 TR
17 TR
22 TR
By Product Type
Air Cooled Screw
Water Cooled
Screw
Air Cooled Scroll
Water Cooled
Scroll
Centrifugal
Absorption
Reciprocating
Ductable Splits Chillers
3 4
P r o d u c t O v e r v i e w
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Chiller: A chiller is a machine which removes heat through
a liquid via absorption refrigeration cycle or vapor-
compression. The liquid further can be circulated with the
help of a heat exchanger to cool the surroundings. In air
conditioning systems, the chilled water is distributed to
coils or heat exchangers in air handling units or another
type of terminal devices, such as fan coil units and variable
air volume, which further cool the air in respective
space(s). The water used is then re-circulated back in the
chiller to be cooled again.
Ductable Splits: Ductable splits are one in which the
cooling effect runs in the ducts from inside the cooling
unit to different locations via outlet. Ductable splits are
commonly used in shopping malls for mass cooling.
Some of the other major application areas ductable
splits are banks, offices, entertainment centers,
departmental stores, restaurant, multiplexes, fast food
centers, computer rooms, residences, telephone
exchanges, auditoriums, hospitals, theatres, conference
halls, control rooms and factories.
P r o d u c t O v e r v i e w
© TechSci Research
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Variable Refrigerant Flow (VRF): It is an HVAC
technology invented by Daikin, a Japan based company,
in 1982. Like ductless minisplits, VRFs use refrigerant as
the cooling and heating medium. They are mainly used
in big shopping complexes, malls, office buildings, etc.
VRF uses refrigerant as the cooling/heating medium, and
allows one outdoor condensing unit to be connected to
multiple indoor evaporators, each individually
controllable by the user. VRFs can be compared with
chillers as they both provide centralized cooling.
Light Commercial Air Conditioners: High Wall
Splits, Cassettes, Window, and Concealed Ductable
Splits are some of the types of light commercial air
conditioners. Split air conditioner consists of two
parts – Indoor Unit and Outdoor Unit. The outdoor
unit should be located in the open space. The unit
houses condenser coil, compressor and capillary
tubing or expansion coil. The indoor unit is located
inside the room, and it contains long blower, cooling
coil and an air filter.
Window air conditioners are the most commonly
used and the cheapest type of air conditioners.
Cassette air conditioner are ceiling/suspended air
conditioners, and are used where space is limited.
R e s e a r c h M e t h o d o l o g y
© TechSci Research
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Research
Information regarding air
conditioners market in India was gathered
through primary research surveys from various air
conditioners companies,
distributors and retailers.
Secondary data was collected from
company websites, company annual
reports, credible paid databases, internal databases and other secondary sources.
Evaluation and Validation
The collected information was evaluated by our industry experts.
While compiling data, we have validated all collected information from multiple sources and data warehouses in order to present the most accurate
and precise information of India
air conditioners market.
Analysis
Various aspects of the air conditioners
industry in India have been comprehensively
monitored and analyzed by the team of industry experts.
TechSci Research identified and analyzed
all emerging trends drivers and challenges
in India air conditioners market.
Presentation
The information analyzed was then
represented in chronological order to depict a meaningful and clear picture of
the market.
Segmental shares with forecasts for the industry based on the in-depth analysis of market dynamics, prevalent trends,
major developments and growth
opportunities have also been also
presented in the report.
R e s e a r c h M e t h o d o l o g y
© TechSci Research
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Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed different aspects of India air
conditioners market. The team has analyzed outlook of various segments of this market and speculated a
positive future for this industry, while considering major influencing factors such as growth in construction
sector, extreme climatic conditions and growing population base. The study includes market forecasting,
which would enable our clients to take better decisions while planning their strategies for India air
conditioners market.
Methodology Followed for Calculation of Market Size:
Market Size by Value: Market size, in value terms, for 2015 was calculated through exhaustive primary
surveys, across various key opinion leaders such as manufacturers (both foreign and local), dealers,
project dealers, retailers, etc.
The team interviewed more than 20 manufacturers/suppliers, 40 distributors/dealers and 50 retailers of
air conditioners in India for obtaining the market size during 2011-2015, following the Delphi Technique.
Taking standard deviation into consideration, market size figures were averaged out to arrive at the
market size figures for 2011 to 2015.
R e s e a r c h M e t h o d o l o g y
© TechSci Research
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Respondents were asked about the current and the future growth rates, market share by end user, by region
as well as by product type, across various end use segments. Removing the outlier responses, geometric mean
of growth estimates and product wise revenue shares generated across various applications was taken, to
arrive at the final revenue shares. Revenue shares generated across various application areas were further
triangulated from dealers, contractors/installers and project dealers, depending on usage of various products.
Manufacturers and suppliers were asked about average selling prices of various types of air conditioners of their
respective companies.
Final average selling price for air conditioners was deduced by taking weighted average, which was calculated
by taking into account their revenue contribution in the overall market and average selling price of various
products. During the process, sales of best selling models of air conditioners sold by the various suppliers and
manufacturers were also taken into consideration.
Methodology Followed for Calculation of Market Shares:
Market share by application, by product type, by region and by company was calculated based on the
responses received through primary surveys with industry experts, in which respondents were asked about
market share or revenue generated from various end use segments. The final data was calculated by taking
geometric mean of responses gathered from more than 100 key opinion leaders, after eliminating the outliers.
R e s e a r c h M e t h o d o l o g y
© TechSci Research
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Methodology Followed for Forecasting:
TechSci Research performed periodical checks on data collected through surveys with logic checks and analyzed
survey results in SPSS/Tableau Software and data generated through its proprietary database.
TechSci Research applied data triangulation technique to fill gaps and present a meaningful picture of the
market. In order to forecast India air conditioners market, TechSci Research used various forecast techniques
such as:
Moving Average
Time Series Analysis
Regression analysis
Econometric and Judgmental Analysis
TechSci Research used its own forecast tool, which is based on the growth of various end user industries and
penetration of air conditioners in respective end user industries in India. TechSci Research also used impact
analysis during short, medium and long term to estimate demand and arrive at accurate market figures.
I n d u s t r y B r i e f
13
India Air Conditioners Market to Cross US$ 6 Billion by 2021
Increasing urbanisation, growing purchasing power and changing climatic conditions to drive India air conditioners marketthrough 2021
According to TechSci Research report, “India Air Conditioners Market By Product Type, By End Use Sector, By TonnageCapacity, By Top City Competition Forecast & Opportunities, 2011–2021”, the air conditioners market in India is anticipated tocross US$ 6 Billion by the end of 2021, On account of extreme climatic conditions, rising disposable income, growingconstruction activities in both commercial and residential sectors, coupled with various government initiatives aimed atimproving energy efficiency. Moreover, implementation of energy efficiency labelling system and standardization for airconditioners is expected to have a positive impact on the country’s air conditioners market in the coming years.
Air conditioners market of any country across the globe is primarily dependent on the construction and infrastructure sectors.During April 2000 – March 2016, around USD24.19 billion were invested for the development of construction industry in India.Moreover, the Government of India allocated around USD1 trillion for the infrastructural development of the country. Hence,backed by booming construction sector and growing infrastructural development, the market of air conditioners in the countryis expected to register healthy growth rate during 2016-2021.
South region is the highest demand generators for air conditioners in the country, and its dominance is expected to continueduring 2016 – 2021 as well. South region comprises of cities such as Bengaluru and Chennai, which are considered as the ITHubs of the country, are developing, and the demand for air conditioners is increasing from these areas. In 2015, lightcommercial air conditioners dominated the India air conditioners market, followed by Chillers, VRF and Ductable Splits.
“Growing air conditioners market in India resulted in high energy demand, increasing electricity bills and environmentdegradation, which has ultimately resulted in increasing demand for environmental friendly technologies. India aims to reduceits power consumption from air conditioning segment by the implementation of “Energy Star Ratings” for air conditioners. Withthe introduction of HFC-32 and HC-290 room air conditioners, India is taking several measures to reduce its emissions inatmosphere, and the country’s government proposed a HCFC phase-out management plan. Hence, the demand forenvironment friendly air conditioners is expected to grow at a robust pace over the next five years.” said Mr. Karan Chechi,Research Director with TechSci Research, a research based global management consulting firm.
S a m p l e D a t a - S n a p s h o t
© TechSci Research
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India Air Conditioners Market Size, By Value (USD
Billion), By Volume (Million Units), 2011 - 2021F
1 3 5 7 9 11 13 15 17 19 21
2 4 6 8 10 12 14 16 18 20 22
2011 2012 2013 2014 2015 2016E2017F2018F2019F2020F2021F
Value (USD Billion) Volume (Million Units)
Source:XXXXXNote: These are dummy figures; please purchase our report for actual data
10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10%
15% 15% 15% 15% 15% 15% 15% 15% 15% 15% 15%
20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%
30% 30% 30% 30% 30% 30% 30% 30% 30% 30% 30%
2011 2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F
Others* Light Commercial Air Conditioners Chillers VRF Ductable Split
India Air Conditioners Market Share, By Product Type, By Value, 2011 - 2021F
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
4.00%
4.50%
5.00%
0.00 1.00 2.00 3.00 4.00 5.00
South Region
West Region
North Region
East Region
India Air Conditioners Market Attractiveness Index, By
Region, By Value, 2015-2021F
East
South
West
2015: X%2021F: X%
North
2015: X%2021F: X%
2015: X%2021F: X%
2015: X%2021F: X%
India Air Conditioners Market Share, By
Region, By Value, 2015 & 2021F
Asia Air Conditioners
Penetration, By Country,
2014 (%)
12
34
5
2009 2010 2011 2012 2013
India Number of Small and Medium-sized
Enterprises, 2009-2013 (Million)
1%2%
3%4%
5%6% Residential,
20%
Commercial, 20%
Industrial, 20%
Roads, 20%
Public,10%
Recreational, 10%
India Land Use Distribution
Share, By Application, 2014
India per Capita Income
Share, By Region, 2015
West, 25.00%
North, 25.00%
South, 25.00%
East, 25.00%
R e p o r t O r d e r i n g
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Report Name: India Air Conditioners Market By Product Type, By End Use
Sector, By Tonnage Capacity, By Top City, Competition Forecast &
Opportunities, 2011–2021
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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is madethat it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from varioussources including which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness ofany information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially statesthat it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts,can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internalconsumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.
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