http://www.marketing-automation.ca

With the advancement of technology everything has become automated. In the competitive world of marketing there is no space for error and this is why the days of manual process are gone. Marketing automation has taken the marketing industry a step ahead. It has ended the time consuming manual processing of maintaining data, with high ratio of errors. The marketing automation software can now manage the entire marketing process right from campaign planning till lead winning.

Nowadays, there are various marketing automation software’s available in the market, that not only simplifies but automate most of the marketing tasks. It is a fact that a good and well designed automate software acts like a true asset of any business. These solutions are easily available in the form of web based solution, which also involves software installation. The marketing automation software allows the marketers to manage all kinds of time consuming and complex tasks of lead scoring, lead management, lead nurturing and CRM integration as well.

A well designed Marketo Consultant is like a boon for your business, as it can help you in retaining your clients, it can improve the conversions, improve the sales operation and above all minimize the marketing costs. Below mentioned are few features of a high quality marketing automation software.

Email Marketing

This software can help you to reach to your target prospect groups. It has the ability to manage and begin emailing campaigns for your targeted groups.

CRM Integration

Due to CRM integration feature the CRM data can be easily controlled, it helps in keeping the marketing and sales well aligned.

Web Analytics

This module of marketing automation software can differentiate the rate and qualify prospects on the basis of website browsing behaviour.

Managing Campaigns

This feature of good automation software can help you in planning and executing a campaign. Management capability, campaign measurement and campaign analysis are its other feature that is included in this module.

Social Marketing

This is one of the best features of marketing automation software as it offers personalized, segmented and mass messages on the top most social media sites like Twitter and Facebook. Along with this, measure ROI of each action on social media and can gather customer data very easily.

Lead Management

This module of the marketing automation software automates the procedure of converting the leads and increasing the upsell rates. This is easily done by keeping the existing customers engaged.

The aforementioned information can help you in choosing the best marketing automation software, according to your business needs.

Visit here