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Increase sales through and thanks to the internet

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Increase Sales through and

thanks to the Internet

September 10, 2015

Webinar Agenda① Webinar Rules

② About Us

③ ¿Internet Strategies?

④ Aligning Physical and Internet Strategies

⑤ Dynamize the Internet Strategy

⑥ The Next Step

⑦ ¡Receive a Free Micro Consulting!

⑧ Questions

Webinar Agenda① Webinar Rules

② About Us

③ ¿Internet Strategies?

④ Aligning Physical and Internet Strategies

⑤ Dynamize the Internet Strategy

⑥ The Next Step

⑦ ¡Receive a Free Micro Consulting!

⑧ Questions

Webinar Rules

Image Credits: Tim Lang - https://www.flickr.com/photos/tlang/2703769775/

Webinar Rules

To maximize this Webinar we suggest:

Being in a place where you will not be interrupted

Turn off your cell pone

Close your email client

A good Internet connection – Close all programs

Maximize your screen

Pay attention to the presentation

Do not take notes constantly, because you will lose

a lot of information

A copy of this presentation will be sent along with

the video of the same

Webinar Rules

Make all the questions you want, as soon as you

have them – don’t wait to the end

Send your questions via Twitter using the

#WebinarInnovintergy

As far as possible and as time allows, we will

answer all questions.

If a question is not answered or you have

additional concerns, please contact us

The Webinar lasts 45 minutes

Webinar Agenda① Webinar Rules

② About Us

③ ¿Internet Strategies?

④ Aligning Physical and Internet Strategies

⑤ Dynamize the Internet Strategy

⑥ The Next Step

⑦ ¡Receive a Free Micro Consulting!

⑧ Questions

About Us

About Us

Business Innovation Consultant, focusing on Internet

and Technologies Strategies

University Teacher

Public Speaker

Writer, columnist and advisor

Blogger

Entrepreneur

Computer and Systems Engineering with a minor in

Business Admin– U. Andes

E-Commerce Specialist – U. Andes

Digital entrepreneur since age 15

More than 18 years of experience

About Innovintergy

Consulting

We are a boutique consultancy

specializing in supporting our customers to

design their Technology and Internet

Strategies, as part of the Business

Innovation Strategy.

We focus on results and start with real

needs from our customer, its users and

the environment.

About Innovintergy

Consulting

Our Core Values and Differentials We focus on customer-specific solutions

We always look for the highest value and return for

our customer

When we speak of Strategy, we always lead our

work with indicators, metrics and time

Our Strategies starts from business elements, not

solutions (the tactic goes after)

For example, we propose to define the strategy

before engaging in Web pages or creating presence

in Social Networks

Webinar Agenda① Webinar Rules

② About Us

③ ¿Internet Strategies?

④ Aligning Physical and Internet Strategies

⑤ Dynamize the Internet Strategy

⑥ The Next Step

⑦ ¡Receive a Free Micro Consulting!

⑧ Questions

¿Internet Strategies?

Image Credits: Marcelo Graciolli - https://www.flickr.com/photos/marcelograciolli/2807100863

Reasons to have Internet

presence

TrendThe

Client

Stateand Law

Strategy

¿Internet Strategies?

Corporate Strategy

Internet

Estrategia CorporativaCorporate

Strategy

¿Internet Strategies?

Corporate Strategy

Physical Strategy

Technology Strategy

Complementary Strategies

It goes far beyond having a Website, Social

Network, Online Store or any other Internet

presence

Consciously define what that presence in

Internet should have

Highly dynamic

It should respond to user needs

Measure results

Helps and complements the Corporate Strategy

It is not a "problem" of technical and marketing

departments

¿Internet Strategies?

Metaphor Building

ConstructionWhich of these two roads would choose to

constrcut a building?

Road No. 1 Road No. 2

Road No. 1, can in theory be shorter and cheaper but runs a much

higher risk of not supporting the first flood or earthquake...

Only call the

foreman to

execute and

perform the

work (Only

the executor)

Call Architects, Civil

and Land Engineers

for the design and

after, hire the

execution

(Strategists first,

then the executor)

¡Receive a Free Micro

Consulting!

As part of this Webinar, Innovintergy

Consulting is offering a FREE Micro

Consulting where the Internet Strategy of

your company will be analyzed

This Micro Consulting is valued at USD $

500.00

At the end of this presentation we will

explain how you can be selected for this

Micro Consulting

¡Receive a Free Micro

Consulting!

Webinar Agenda① Webinar Rules

② About Us

③ ¿Internet Strategies?

④ Aligning Physical and Internet

Strategies

⑤ Dynamize the Internet Strategy

⑥ The Next Step

⑦ ¡Receive a Free Micro Consulting!

⑧ Questions

Aligning Physical and

Internet StrategiesImage Credits: Al_HikesAZ - https://www.flickr.com/photos/alanenglish/6826578509

A little exercise

By 2016 you company wants to

Increase sales by 10%

Increase market share by 20%

12% increase in customers

Increase customer retention by 8%

How does Internet help with these

goals?

Aligning Physical and

Internet Strategies

Aligning Physical and

Internet StrategiesItem Goal Physical % Internet %

Increase Sales 10% 85% 15%

Increase

Market Share 20% 75% 25%

Increase in

Customers12% 50% 50%

Increase

Customer

Retention

8% 50% 50%

Physical strategy must be aligned to

the Internet Strategy

In other words, the Internet Strategy

should help and collaborate with the

Physical Strategy

What is done in one affects the other

You must put aside "Episodic

Thinking"

Aligning Physical and

Internet Strategies

Always lead with:

Indicators and Metrics

A clear Pathway

Aims to meet

Crossing data

Cross the barriers of the Physical

World to the Internet

All this with financial indicators and

other type of indicators

Aligning Physical and

Internet Strategies

Aligning different media

Physical

Online Store

E-Mail Marketing

Social Media

Advertising

Webinar Agenda① Webinar Rules

② About Us

③ ¿Internet Strategies?

④ Aligning Physical and Internet Strategies

⑤ Dynamize the Internet Strategy

⑥ The Next Step

⑦ ¡Receive a Free Micro Consulting!

⑧ Questions

Dynamize the Internet

StrategyImage Credits: NASA Goddard Space Flight Center - https://www.flickr.com/photos/gsfc/7402445224

Internet Strategy, by its very definition,

must be dynamic

Elements that are constantly changing: Internet

The Market

The User

Competition

The challenge is to define a Proactive

Strategy, which lasts over time

Dynamize the Internet

Strategy

It is vital to listen and understand the

market, anticipate what's coming

Be proactive, not reactive

The MVP model can be a great ally

Trial and error; if you don’t make mistakes,

something is going wrong

Justify changes, always with figures and

strategic north in mind

Never deviate from the Physical Strategy

Dynamize the Internet

Strategy

Webinar Agenda① Webinar Rules

② About Us

③ ¿Internet Strategies?

④ Aligning Physical and Internet Strategies

⑤ Dynamize the Internet Strategy

⑥ The Next Step

⑦ ¡Receive a Free Micro Consulting!

⑧ Questions

The Next Step

Image Credits: Mrs Airwolfhound - https://www.flickr.com/photos/amylloyd/9381273125

If you haven’t done so, it's time to create

the Internet Strategy of your organization

Define a clear Path, Indicators, Metrics

and Goals

What you have on the Internet, translate it

into Strategy

Measure and evaluate constantly

Get expert advice!

Be part of our Micro Consulting

The Next Step

Webinar Agenda① Webinar Rules

② About Us

③ ¿Internet Strategies?

④ Aligning Physical and Internet Strategies

⑤ Dynamize the Internet Strategy

⑥ The Next Step

⑦ ¡Receive a Free Micro Consulting!

⑧ Questions

¡Receive a Free Micro

Consulting!

As mentioned earlier, Innovintergy

Consulting is offering a FREE Micro

Consulting where the Internet Strategy of

your company will be analyzed

This Micro Consulting is valued at USD $

500.00

¡Receive a Free Micro

Consulting!

To participate, you must meet the following

requirements: Have a legally constituted company

Senior Management is willing to invest 2 hours

of their time

Wanting to improve the Internet presence to

dramatically increase sales

You’re located in South or Central Florida

If you are located elsewhere, please contact us,

later we will open spaces for other regions

¡Receive a Free Micro

Consulting!

Please write to us with the following

information to [email protected]: Name

Job position

Company

Corporate website, social networking and other

Internet presences

Location (city, country)

Landline

Cell

Corporate Email

Additional comments

¡Receive a Free Micro

Consulting!

Webinar Agenda① Webinar Rules

② About Us

③ ¿Internet Strategies?

④ Aligning Physical and Internet Strategies

⑤ Dynamize the Internet Strategy

⑥ The Next Step

⑦ ¡Receive a Free Micro Consulting!

⑧ Questions

Questions?

Image Credits: Stuart Farrell - https://www.flickr.com/photos/chop_suey_stuey/8895959339

Please write to us with the following

information to [email protected]: Name

Job position

Company

Corporate website, social networking and other

Internet presences

Location (city, country)

Landline

Cell

Corporate Email

Additional comments

¡Receive a Free Micro

Consulting!

Andrés Julián Gómez Montes

Email: [email protected]

Web: www.innovintergy.co

Phone: +(1) (305) 791 3499